HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN

PRODUCTS AND YOUR ANCILLARY TASKS?

By Jessica Dexter…

WHAT IS A BRAND?

A

brand is the identity of a specific product or business. A brand

can take many forms, including a name, sign, symbol, colour

combination or Slogan. The word brand has continued to evolve

to encompass identity - it affects the personality of a product,

company or service.

F

or example, here are some examples of popular or famous brand

images….

MUSIC BRAND IDENTITY.

M

any bands have a band identity or image that they follow. For bands and artists

to be noticed and recognised by the public and audience, record labels usually

create a band image/identity to create more sales and public appeal. This is why

it is important, it makes band more popular among a wider range of audiences

and brings in a lot more sales for the record labels. In some situations, brand

imaging is sometimes stuck with the band, so whenever a logo or certain object

is brought it, it instantly creates the image of the band or artist. For example,

Lady Gaga is a perfect example of brand image…

L

ady Gaga’s brand image is her

fashion as you can tell by the

photo’s on the right, her fashion is

portrayed in her music videos such

as Bad Romance and Telephone.

Her Album, The Fame also includes

her brand of fashion, which makes

audiences know straight away this

is Lady Gaga. Fashion is her brand

identity and it is shown through

videos, albums and award shows.

BRAND IMAGE: LADY GAGA

OUR BRAND IMAGE..

O

ur brand image is for a certain type and age range of people. We

wanted female audiences to enjoy our artist, who are white

Caucasian between the ages of 15 to 20. So by using this

information from an audience we wanted to aim for, we decided to

have a unique, bold artist with upbeat music and a different fashion

style. We looked at artists such as Taylor Swift, Natasha Bedingfield

and Eliza Doolittle, which all have followings of teenage fans.

COMPARISONS..

Colourful, playful outfits.

Posing, different, face

forward. Make up: red

lipstick.

Unique hairstyles.

ALLISON CROWE..W

hen finding our song the artist name was Allison Crowe, which we decided to stick with.

But we needed to find a logo for our artist, which would be seen on magazine

advertisements and the album cover. To find this we searched DaFont and soon our logo

was this..

A

s you can see we have incorporated a green bird on the I and at the end of the album

name. This is a small part of our brand identity. The font of this is a normal writing style,

how some people write, so it seems as though our artist has done it herself, a small

personal touch.

…

A

lthough the font is in black, we wanted it to stand out over the

bright colours that our artist was going to be wearing. However,

the green of the bird gives it a more vintage, quirky feel towards

the album and artist.

T

he font also aims towards our target audience as it’s quirky and

not to bold, so audiences don’t receive the wrong impression

over our artist and the album.

MUSIC VIDEO.

B

ecause our music video is about a young girl, who

doesn’t feel confident about herself or how she

dresses, we wanted to show audiences that music

videos can relate to a lot of problems that young

girls do face today. This gives our target audience

a better idea that our artist is about real life

situations, not videos with meaningless situations

involved. We got our inspiration from videos such

as Taylor Swifts ‘You belong with me.’

MUSIC VIDEO.

T

hroughout our music video, we used bright colours such as purples and pinks

of heather, as she is our artist and all focus should be on her. We also wanted

her to be different to other artists, which is shown through hair style and

fashion.

A

s you can see she is in a woods, with leaves falling behind her. This image

behind her tells the audiences that the genre of our music video is pop/folk.

ANCILLARY TASK..

F

or our ancillary tasks we created a digi-pak. We

wanted to create bright, vibrate colours to make

the album stand our from all others you see on

shelves, so we created a splash, which we use

throughout the album and magazine

advertisement. As you can see colours such as

blues, pinks, yellows and greens are there. This

appeals more to a teenage girl audience as these

colours more commonly are there favourite.

DIGI-PACK.

A

s you can see here, we have used the

splash behind some lyrics on one

page of the digi-pack as well as trees

in the background, which were the

same in the music video that we

filmed behind our artist. As well

heather is dressed in her outfit worn

in the music video, which stands out

along with the splash colours.

DIGI-PACK. H

ere is our front cover for our album. As

you can see we have used our splash,

which is used through the whole digi-

pack, as well as our brand logo of Allison

Crowe, including the bird on the end. Our

artist’s outfit is the same again, in a bright

outside, fitting with all colours included in

the album. This appeals to our target

audience as it’s bright, fun looking and

unique. The same font and splash has also

been used on our CD cover.

DIGI-PACK.H

ere is our digi-pack all together and as you can see the splash is

used in every frame.

MAGAZINE ADVERTISEMENT.

W

hen creating our magazine advertisement, we wanted to use

the same style we used when creating our Digi-Pack. We

wanted bright, vibrant colours with that hint of quirkiness, as

well as using the same yellow that we used for the background

of our CD cover, which we planned to use again, as it was not

used as much. We also decided to choose a different picture of

our artist as it would then bee seen as separate from the

album.

MAGAZINE ADVERTISEMENT.

H

ere is our magazine advertisement, as you can

see, we have every detail that magazine

advertisement has. For example we have features

such as they release date, the font and name of

artist and album on the top left, and finally

websites or places where you can find the artist

or buy the album. We also included the large

splash, which was included on the front of the

magazine, as well as a new photo of our artist,

however, still in the same purple, bright outfit.

FONTS..

A

s you can see there are a few additions to the magazine advertisement

that are not found on the digi-pack such as this sketchy, scribble writing

telling audiences the day of the release of the album.

W

e decided to use this font as it appeals again more to our audience, but as

well as that it stands out and opens the audience to a more wider one.

MAGAZINE..

T

he picture of our artist we used is of her still in the same

outfit, with a different pose, however same makeup and

bright red hair style, this continuity shows that the album

is as colourful and unique as you see the picture of our

artist in the magazine. This style appeals to our audiences

as it is bright and unique as well as it gives the audience

more a fashion statement.

FINALLY..

T

hroughout our project we have kept continuity

throughout the music video, digi-pack and magazine

advertisement. By keeping this continuity it appeals

more to our young 15-20 female teenage audience, it

also keeps the album and make the music video look

exciting for those who are not a target audience.