1. How did you attract/address your audience? Media Evaluation
Question 5
2. Throughout my magazine I feel as though I have attracted my
audience through a variety of techniques. These techniques were
those that I had researched and carefully analysed throughout my
Main Task- Research and Planning and it is clear where I have
implemented them in my own media product. In terms of the language
that I have used in my magazine, I have adopted a colloquial tone
in order to create a relationship with my audience and allow the
audience to see the magazine as almost a friend, someone who
understands what they like and that they can relate to. There are
rhetorical questions and bold declarative phrases used in my front
cover, rhetorical questions have been used to lure the reader in,
whereas the bold declarative are featured in order to stand out and
force the reader to take notice of those particular words/
phrases.
3. With regards to my double page spread I had to adopt two
very different tones. Firstly, as I was writing from both the
interviewers and my artists point of view I had to engage with two
contrasting dialects. In terms of the interviewer I researched the
ways in which an interviewer speaks to and interacts with their
guest and as a result of this research I ended up with a very
formal yet humourous tone. On the other hand, when I was writing on
behalf of my artist I felt as though I was in my element. Having
already studied so many interviews with this music star purely for
my own leisure I found it difficult to stop writing as there were
that many interesting things I wanted to say. I had to adopt a
completely different tone to that of a formal one. As my artist
likes to swear an awful lot and sees himself as a rock n roll rebel
I was forced to engage with words that may not feature in your
everyday interview.
4. With regards to the language used in my masthead and the
title for my double page spread I am attracting my audience as they
are instantly aware of what to expect. Mainstream Madness instantly
lets the audience know what genre of music they can expect to be
reading about and gives them an insight to the anarchy and chaos
featured inside the magazine. When this title is accompanied with
my MM logo it makes my media product instantly recognisable and
therefore attracts my audience. Whats the Story with Noel
Gallagher? This attracts my target audience as not only is it a pun
but it also intrigues the audience as they are left wondering what
the main body of this article is going to be about. The font that I
have used throughout my media product attracts my target audience
as it is very unique and exclusive to my magazine. I chose such a
rare font so that my magazine stands out. I have used a different
font for my masthead and double page spread in order to highlight
their significance and how they are different from the other
features.
5. I have used a consistent house style throughout my magazine
both in terms of font and graphics. This consistency will attract
my target audience as they will become to know what to expect. I
also feel that my magazine attracts the audience as it offers a
chance of escapism. My main target audience is 16-25 year old males
as my questionnaire results suggest. This is a rather difficult
time for people especially with exams and moving away from parents
etc. and I feel that my magazine allows them to escape from their
worries ad troubles and allows them to be fully submerged in what
interests them and give them some relaxation time. I feel as though
my images and their subsequent captions particularly on my contents
page are appropriate and attracting as just like my title they give
a clear indication as to what the audience can expect.
6. By offering the reader a chance to win a prize or the
opportunity to enter a competition I am instantly attracting them
as it gives them a reason to want to purchase my magazine. Even if
they are not particularly interested in the content of my media
product the idea of them being able to win prizes is a huge
incentive. By offering tickets to concerts that I have researched
in my questionnaire I am offering them the chance to win things
that they are interested in. I am also attracting my audience by
the convergent links featured within my magazine. Having already
researched what forms of social media are the most popular and
analysed the results in my questionnaire, I know that I am
appealing to my audience by showing them that we can be reached on
a variety of multi-media platforms and that the magazine is only
the tip of the iceberg in terms of content.
7. The following graphs document the findings I have been
discussing the previous slides.
8. To conclude, I believe that I am appealing to my particular
niche group as I am quite simply giving them what they want to see.
They know that by purchasing my magazine they will get in depth
coverage of all things mainstream music. I am appealing to them
because I am giving them what they want. Prosumers know that if for
example, they wanted a magazine about country music my magazine
would be the last place to go. However, If they wanted a magazine
that focused solely on mainstream music then they should look no
further. By using a variety of different linguistic techniques and
adhering to what my audience want thanks to my analysis of my
questionnaire results I am appealing to my target audience in a
variety of ways as discussed previously.