Horror

Magazine

Analysis

Masthead is fun yet font is still related to the genre ‘F’ and ‘A’ act like fangs . White and red font colour stands out against dark back ground making it noticeable for audiences.

Free merchandise good way to appeal to audiences who may not want to read the magazine but want the poster

Film name at the bottom, however still noticeable due to its colour scheme

Four colourful snapshots of other films featured in the magazine. Targeting different audiences as a way to sell more copies and gain good readership

Dominant picture is the antagonist from the movie. Dark and creepy tones and shot used. Way to draw audiences in.

Sid headings featuring different actors, actresses and directors. Stand out against the background easier for people to read

Bright blue masthead unusual for a horror movie, therefore showing that this is targeted at anyone not just one genre audience.

Celebrity endorsement through promotion

Dominant image of villain Sweeney Todd (Johnny Depp) promoting the film, but also attracting audience due to his large fan base. This can also been seen as celebrity endorsement. The gloomy look an dull grey colours relates back to theme of horror

Sub headings are in the same colour of blue, shows magazines consistency and conveys a simple look

The cover does not show any self promotion nor does it have barcode, keeping the cover simple. The films name is neither mentioned meaning audiences will have to buy the magazine if they want to know more about the movie.

The picture is dominating the front cover by overshadowing the title of the magazine, showing that the main focus is the promotion of the film. The hidden magazine title also suggests that it does not have to be always be shown due to its popularity and therefore audiences still no what they are buying.

Main actress is cover in blood from head to toe. This shows the genre straight away also conveys that this gore and blood will be a major theme in the film

Sub headings are small and out the way, centralising the picture as the main aspect of the cover. Only bold heading is ‘Carrie’ in yellow again promoting the movie

There is bold contrast between both the costume being worn by the main character and the background of the cover which allows this to stand out on shelves making it eye catching to audiences