SHRIKANTHA . T . M .PALB- 3139Jr M.Sc Agri in Agmaco

Ground Reality: Fruits & Vegetables in India

• Horticulture crops – Fruits vegetables and flowers cover 7% of

cropped area of the country

• The Second Largest Grower of Fruits – 15% of World output

• The Second largest grower of Vegetables – 11% of World output

• Post Harvest wastage of fruits & vegetables – 30 to 40 % valued at

over Rs 45,000 - 50,000 crore

•Post harvest losses in India is more than consumption of same in UK

• Cold storage facility is available for only 10% produce which is

mainly occupied by potato.

• Farmer sells immediately due to perishability & absence of

proper infrastructure to keep it for longer period.

• To avoid the disaster of post harvest losses due to poor handling,

storage, distress sale, etc. HOPCOMS has come for the greater

rescue of farmers.

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• HOPCOMS was established with the principal objective of establishing

a proper system for the marketing of fruits and vegetables; one that

benefits both the farming community and the consumers.

• Farmers before this, were in the clutches of the middlemen and the

system benefited neither the farmers nor the consumers.

About

History of HOPCOMS

• First, the Bangalore Grape Growers’ Marketing and Processing

Co-operative Society was established in 1959, under the

guidance of Dr. M.H. Mari Gowda, the then Director of the

Department of Horticulture.

• The main objective of the society was to encourage grapevine

cultivation by providing necessary inputs, technical know-how

and marketing facilities to grape farmers.

• It had jurisdiction over Bangalore, Kolar, Mysore, Tumkur, Mandya and

Mangalore districts.

• Since grape was a seasonal fruit, the society started handling all fruits

and vegetables from 1965. Due to this change in operations, the name

of the society was changed into Horticultural Producers Co-operative

Marketing and Processing Society Ltd.

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•The operation of the society covers five districts - Bangalore Urban,

Bangalore Rural, Kolar, Ramanagar and Chikkaballapura Districts.

Area of Operation

Objectives

• To ensure remunerative prices to producers of horticultural crops.

• To free both consumers and producers from the clutches of

middleman.

• To ensure quality supply of fruits and vegetables at reasonable

prices to consumers.

• To expand marketing and cold storage facilities progressively for

the benefit of farmers.

• To promote development of horticulture on scientific lines by

providing necessary inputs and technical advice.

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•Members and Share Capital

•The Society has 16,703 members with a paid-up share capital of Rs.

265.40 lakh as on March, 2012.

Constitution

•HOPCOMS is being run under the aegis of the State Department of Horticulture,

managed by a Board consisting of 20 members. Among them, eleven members are

elected from among the producers, five members are government nominees and four

members are government officers. The President and Vice President are elected from

among the elected producers. The Managing Director is an officer of the Horticulture

Department, whose services are lent to the Society.

MANAGEMENT

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Activities

• Presently, HOPCOMS handles around 100 metric tonnes of fruits and

vegetables every day.

• The member farmers bring their produce to the Society, where the

produce is graded, weighed and the payment is made to the farmers

immediately.

• To help the growers for transporting the produce, the Society has

procurement centres in major supply areas namely Sarjapura,

Channapatna, Hosakote and Kanakapura.

• The procured fruits and vegetables are supplied to consumers through the

Society’s retail outlets in Bangalore, Kolar and Tumkur. Presently, HOPCOMS

has 313 retail outlets which provide fresh fruits and vegetables to the

consumers.

•The Society has also taken the lead in supplying quality vegetables and

fruits to all the Government Hospitals, Hostels, Major Factories, Clubs etc. It

also undertakes bulk supplies to marriages and other social functions

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PROCESSINGHOPCOMS also prepares and sells fresh juices such as Blue Grape, Mango, Orange etc. and selling the same to the general public at Rs. 10-00 per bottle.

Supply of inputs to growersHOPCOMS supplies inputs such as manures and fertilizers, plant protection chemicals, Gibberelic Acid, Secateurs etc. to the growers at reasonable rates.

TurnoverDuring the year 2011-12, the Society’s total turnover was Rs. 80 Crore 12 Lakh.

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Financial Assistance

• To strengthen and expand the activities of HOPCOMS, different

Zilla Parishaths have provided Rs. 11.57 lakh.

• For various development porgrammes, National Horticultural

Board has provided Rs. 28.18 lakh as grant and Rs. 1.08 lakh as

loan. The entire amount has been utilized to strengthen and

develop HOPCOMS. The loan amount has been repaid.

• NCDC sanctioned a project for Rs. 448 lakh to expand the activities of

HOPCOMS by opening Central Godowns, Procurement Centres, Retail

Outlets, Processing Units and for purchase of Transport Vehicles.

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Institutional Clients

Hospitals

•Victoria Hospital

•Leprosorium Hospital

•Minto Hospital

•NIMHANS

•ESI

•Bowring Hospital

•Government TB Hospital

•K.C. General Hospital

•Kidwai Hospital

•S.D.S. TB Hospital

•Sanjaya Gandhi Hospital

•SJIIM Hospital

FACTORIES

•Bangalore Dairy

•ITI

•BEL

•HMT

•MICO

•Himalaya Drugs

•BEML

•KAVIKA

•L&T

•AMCO Batteries

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Future Programmes

• Opening of 100 new modern retail outlets.

• Complete Computerization and Installation of Digital Scales

in the outlets and godowns under R.K.V.Y Scheme.

• Upgradation of existing retail outlets.

• Construction of High Tech Walk-In Super Market.

• Opening of Procurement Centres around Bangalore Satellite

Centres.

• Opening of Modern Processing Unit.

www.hopcoms.kar.nic.in

Reference