What is a music video?A music video is a filmed presentation of a song that

accompanies the song.

Modern music videos are used for promotional

purposes and a marketing device to generate more

sales.

Music videos are referred to as “promos” as they

promote the artists music, in some cases they are

called “short form” to separate them from films

pertaining to music.

Purpose of a music video

Entertainment for the consumers

Marketing the music artists talents

If the video is a narrative it will give a better

understanding of the song

To sell the song by creating impressive visuals

Early music videos In 1929 Bessie Smith appeared in a short film called

St Louis Blues, this was shown in theatres in 1932.

In 1956 “Stranger in Paris” by Tony Bennett was

played on UK and US stations which lead to him

claiming that he created the first music video.

In 1959 J.P junior, also known as “The big blooper”

was the first to make a rock music video according to

the internet accuracy project.

The modern era Effects such as chroma-key is used during the

development of modern music videos.

The high quality colour of cameras allow music artists to

create promotional videos quickly and cheaper.

The UK’s ‘Top Of The Pops’ created a competition

between record labels because of the importance of

promoting music videos.

By the 80’s it had become standard to release a music

video to accompany a new single.

MTVMTV is a music channel that first launched on

August 1st 1981.

The first music video to be aired on the channel was

‘Video killed the radio star’ by The Buggles.

Michael Jackson was the first black artist to have his

song ‘Billie Jean’ aired on the channel.

They have broadcasted TV shows such as ‘Jersey

Shore’ and ‘Geordie Shore’.

Cost of a music videoThe cost of a music video varies and depends on

many factors

The highest cost of a music video can range from

$500k to $7m.

Michael Jackson’s ‘Scream’ 1995 is one of the most

expensive music videos made.