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HERE COMES EVERYBODY* “Everyone Is a Media Outlet” *Jody Brannon bit.ly /jb-umd-314

Here Comes Everybody

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Guest speaking at the University of Maryland about social media and the information ecosystem.

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* 3i: The “I’s” have it

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Gates Foundation & College Board | Rockefeller Foundation | Kellogg Foundation education perspectives health

disparities

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TARGET AUDIENCE & MISSION: THE NATION’S THOUGHT LEADERS & POPULATION SHIFTS

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“It’s a bit too

WONKY for us.”

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REQUISITE:

each item has a visual

UPWORTHY

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+churn & timing

12% HIGHER clickthrough weekends on Facebook ads

65%HIGHER

3 hours avg. lifetime of a

FB post

engagement

before NOON

1B

Facebook Posts a Day

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+Volume

only 30%-40%of fans see any given FB post

Edgerank Checker (top)AllFacebook.com (bottom)

most posts by pages seen by <10% of fans.

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+At the core of content excellence…

Fast

Accurate

Visual

Expert

Join the Online News Association!

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+Maximizing Social ReachBest time for Tweets is 5 p.m.

Improve CT% with 1 to 4 tweets per hour

CTR is higher on weekends

Best time to Tweet is noon-6 p.m.

Saturday is best day to share on FB

FB’s spikes are at noon and after 7 pm

Science of Social Timing

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+ IMPROVEDENGAGEMENT

album > 180%

picture > 120%

video > 100%

WHEN A FACEBOOK POST INCLUDES VISUALS…CT% jumps

JeffBullas.com

EXTEND WITH • Photos• Quotes• Infographics

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+Value 54% increased engagement when a Facebook post

bears an image

Citing Virtue

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1 in 5Californiansis Hispanic

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+ …clever eye for content, visual communication, and a bold voice for packaging…+“find great videos, graphics, and photos online and frame them verbally and visually in a way to make them absolutely irresistible”

Has a background in at least one of the following areas:Graphic design / art / visual communication | copywriting / marketing / online marketing / advertising | comedy writing / songwriting | Spoken word / performance / acting / improv | creative management | Activism | Product or tech / website development | Entrepreneurship / leadership | Psychology |Social media | Communications | Scientific process / testing / analytics | Editing

+ Organized and creative + Self-directed and collaborative + An analytical optimizer and a flexible, out-of-the-box thinker + An aggressive go-getter and pleasant to work with

Upworthy wants … a CURATOR!

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Water vsDiamonds

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vs

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SHIRKY…

“MASS AMATEURIZATION OF PUBLISHING”

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AB

C D

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new ecosystem of information

<<<beware>>>

echochamber of information

Shirky

Brannon

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Applying Google Lessons to Obama’s 2008 campaign Learn

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