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Guest speaking at the University of Maryland about social media and the information ecosystem.
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HERE COMES EVERYBODY*
“Everyone Is a Media Outlet”*Jody Brannon
bit.ly/jb-umd-314
* 3i: The “I’s” have it
Gates Foundation & College Board | Rockefeller Foundation | Kellogg Foundation education perspectives health
disparities
TARGET AUDIENCE & MISSION: THE NATION’S THOUGHT LEADERS & POPULATION SHIFTS
“It’s a bit too
WONKY for us.”
REQUISITE:
each item has a visual
UPWORTHY
+churn & timing
12% HIGHER clickthrough weekends on Facebook ads
65%HIGHER
3 hours avg. lifetime of a
FB post
engagement
before NOON
1B
Facebook Posts a Day
+Volume
only 30%-40%of fans see any given FB post
Edgerank Checker (top)AllFacebook.com (bottom)
most posts by pages seen by <10% of fans.
+At the core of content excellence…
Fast
Accurate
Visual
Expert
Join the Online News Association!
+Maximizing Social ReachBest time for Tweets is 5 p.m.
Improve CT% with 1 to 4 tweets per hour
CTR is higher on weekends
Best time to Tweet is noon-6 p.m.
Saturday is best day to share on FB
FB’s spikes are at noon and after 7 pm
Science of Social Timing
+ IMPROVEDENGAGEMENT
album > 180%
picture > 120%
video > 100%
WHEN A FACEBOOK POST INCLUDES VISUALS…CT% jumps
JeffBullas.com
EXTEND WITH • Photos• Quotes• Infographics
MediaBistro: Best Times to Post
+Value 54% increased engagement when a Facebook post
bears an image
Citing Virtue
1 in 5Californiansis Hispanic
+ …clever eye for content, visual communication, and a bold voice for packaging…+“find great videos, graphics, and photos online and frame them verbally and visually in a way to make them absolutely irresistible”
Has a background in at least one of the following areas:Graphic design / art / visual communication | copywriting / marketing / online marketing / advertising | comedy writing / songwriting | Spoken word / performance / acting / improv | creative management | Activism | Product or tech / website development | Entrepreneurship / leadership | Psychology |Social media | Communications | Scientific process / testing / analytics | Editing
+ Organized and creative + Self-directed and collaborative + An analytical optimizer and a flexible, out-of-the-box thinker + An aggressive go-getter and pleasant to work with
Upworthy wants … a CURATOR!
Water vsDiamonds
vs
SHIRKY…
“MASS AMATEURIZATION OF PUBLISHING”
AB
C D
+USA TODAY >example of multiple pressures facing newsroomsFacebook
Twitter > Sports
Tumblr (tagged: Sports)
Posterous?
Vimeo (promotional)
YouTube > channel or promotional?
new ecosystem of information
<<<beware>>>
echochamber of information
Shirky
Brannon
Applying Google Lessons to Obama’s 2008 campaign Learn
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