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Agenda
Our Challenge
Accessibility
Affordability
Desirability
Our Solution
Food truck
Marketing Campaign
Future Plans
Our Challenge: Nutrition & Poverty
Inaccessible
Not affordable
Low financial priority
Not Desirable
Effort & time in preparation
Our Solution
Mission Statement: Guided by the vision to provide all families
accessibility to nutrition and make it a crucial part of their lives, Herban
Eatery will deliver high-quality meals at low prices to help every
customer fulfill their nutritional needs. We seek to help our customers
not only cherish their nutrition, but also take the initiative to prioritize
their diet and learn how a better diet leads to better health, fewer
financial constraints, and a reinvigorated spirit.
Food Truck
Increasing Popularity
Increased Mobility
Lower Initial Invest
Reduced Maintenance Costs
Smaller Menu to improve quality
Seasonal Menus
Marketing Campaign
Goal: To improve ‘coolness’ of healthy foods and active lifestyles
Tri-Fold Approach:
Educational
Personal Wellbeing
Empowerment
Similar to “Got Milk” Campaign
Business Viability
Partnerships with Local farmers and business
Brand Recognition
Sponsorships
Research & Development Sector
Sliding-Scale Pricing
Future for Herban Eatery
Expansion as Franchise
Cooking Classes
More routes
More trucks
Restaurant
Farmer’s Alliance