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PRESENTATION BY:PRESENTATION BY:MANOJ BHURIAMANOJ BHURIAARCHIT SRIVASTAVARCHIT SRIVASTAVDWAIPAYAN DWAIPAYAN GOSWAMIGOSWAMI
GROUP NO.1JIM “Noida”
Company profile – Mission & marketCompany profile – Mission & market
MISSIONMISSION
MARKETMARKET
eBay's mission is to help practically anyone trade practically anything on earth.
eBay's mission is to help practically anyone trade practically anything on earth.
eBay enables trade on a local, national and international basis. It features a variety of international sites, specialty sites, categories and services
eBay enables trade on a local, national and international basis. It features a variety of international sites, specialty sites, categories and services
Founded in September 1995, by PIERRE OMIDYAR. eBay is a global Founded in September 1995, by PIERRE OMIDYAR. eBay is a global online marketplace where practically anyone can trade practically online marketplace where practically anyone can trade practically anything.anything.
Today, the eBay community includes more than 90 million active users Today, the eBay community includes more than 90 million active users from all around the world. from all around the world.
eBay is a platform for the sale of goods and services by a diverse eBay is a platform for the sale of goods and services by a diverse community of individuals and businesses. community of individuals and businesses.
eBay India (formerly Baazee.com) was launched in India in 2000 & has eBay India (formerly Baazee.com) was launched in India in 2000 & has become one of India's leading online shopping destinations. become one of India's leading online shopping destinations.
Business ModelBusiness Model
Largest Online Trading ForumLargest Online Trading Forum
Compelling Trading EnvironmentCompelling Trading Environment
Trust and Safety ProgramsTrust and Safety Programs
Cost-Effective, Convenient TradingCost-Effective, Convenient Trading
Strong Community AffinityStrong Community Affinity
Intuitive User ExperienceIntuitive User Experience
Business ModelBusiness Model
Virtual StorefrontVirtual Storefront Information BrokerInformation Broker Transaction BrokerTransaction Broker Online MarketplaceOnline Marketplace Content ProviderContent Provider E-TailerE-Tailer Market creatorMarket creator Service providerService provider
Type of WebsiteType of Website
An online auction and shopping website in which people and An online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services businesses buy and sell a broad variety of goods and services worldwide.worldwide.
It operates in two segments,It operates in two segments,
MarketplacesMarketplaces
Payments Payments
Major CategoriesMajor Categories
Apparel & AccessoriesApparel & Accessories
Books & MagazinesBooks & Magazines
Cameras & OpticsCameras & Optics
Cars, Bikes & CVsCars, Bikes & CVs
CharityCharity
Coins & NotesCoins & Notes
CollectiblesCollectibles
Consumer ElectronicsConsumer Electronics
Fitness & SportsFitness & Sports
Fun StuffFun Stuff
Tools & HardwareTools & Hardware
WatchesWatches
Health, Perfume, Personal CareHealth, Perfume, Personal Care
Home, Decor & FurnishingsHome, Decor & Furnishings
JewelleryJewellery
Kitchen & Home AppliancesKitchen & Home Appliances
Laptops & Computer PeripheralsLaptops & Computer Peripherals
Memory Cards, Pen Drives & HDDMemory Cards, Pen Drives & HDD
Mobile AccessoriesMobile Accessories
Mobile PhonesMobile Phones
Movies & MusicMovies & Music
Musical InstrumentsMusical Instruments
Toys, Games & BabyToys, Games & Baby
Video & Computer GamesVideo & Computer Games
Major services and featuresMajor services and features
BillpointBillpoint
eBay InternationaleBay International
Buy It NowBuy It Now
eBay Professional ServiceseBay Professional Services
eBay Local TradingeBay Local Trading
eBay PremiereBay Premier
eBay Live AuctionseBay Live Auctions
Consumer ProfileConsumer Profile The customer profile describes the characteristics of the The customer profile describes the characteristics of the
customer who could really benefit of your product or servicecustomer who could really benefit of your product or service
Business to consumerBusiness to consumer
Business to businessBusiness to business
Demographic characteristicsDemographic characteristics Economic characteristicsEconomic characteristics
Social characteristics Social characteristics
Geographical areaGeographical area
Overview of AuctionsOverview of Auctions
Definition of AuctionDefinition of Auction “ “ An auction is a market mechanism by which buyer make bids and sellers An auction is a market mechanism by which buyer make bids and sellers
place offers “place offers “ “ “ Auctions are characterized by the competitive nature by which the final Auctions are characterized by the competitive nature by which the final
price is reached “ price is reached “ - JAE LEE … Electronic Commerce the 2 - JAE LEE … Electronic Commerce the 2ndnd edition – edition –
Types of Dynamic Pricing Types of Dynamic Pricing
Direct Negotiation
Auctions
AuctionsReverse Exchange
Buyer
Seller
One
Many
ManyOne
MARKETING TOOLSMARKETING TOOLS
M-Commerce: Transfer of TechnologyM-Commerce: Transfer of Technology
Players: ERICSSION Nokia palmPlayers: ERICSSION Nokia palm
eBay Anywhere: anywhere eBay wirelesseBay Anywhere: anywhere eBay wireless
Strategic Partners: 2ROAM. AT&TStrategic Partners: 2ROAM. AT&T
Mobile Competitors: Yahoo! Mobile & Amazon AnywhereMobile Competitors: Yahoo! Mobile & Amazon Anywhere
Internet MarketingInternet Marketing
RatingsRatings
BlogingBloging
Payment MechanismPayment Mechanism PayPal: http://www.paypal.comPayPal: http://www.paypal.com
Owned by eBayOwned by eBay Middleman to your bank account or credit cardMiddleman to your bank account or credit card Basic account is freeBasic account is free Learn to pay with PayPal: http://snipurl.com/ebaypaypalLearn to pay with PayPal: http://snipurl.com/ebaypaypal
Credit/debit cards: Directly through sellerCredit/debit cards: Directly through seller Online banking: Online banking: Digital walletDigital wallet Digital cashDigital cash
eBay is #1 for Online ShoppingeBay is #1 for Online ShoppingSite
eBay
Amazon
Target
Shopzilla.com
Shopping.com
Wal-Mart Stores
Yahoo! Store
Overstock.com
Yahoo! Shopping
NexTag
Rank
1
2
3
4
5
6
7
8
9
10
Unique Audience (K)
53,206
39,020
17,646
17,507
16,788
16,164
15,482
14,097
11,173
10,769
Web Page Views (K)
14,325,260
1,824,834
364,929
114,891
116,073
484,573
226,449
321,860
84,266
54,873
Visits Per Person
9.81
3.37
1.95
1.46
1.55
2.05
1.84
2.16
1.52
1.45
PaymentPayment
Buyer and seller are notified when the bidding endsPayPal is most often usedSeller ships the item to the buyer
Security Policy/MechanismSecurity Policy/Mechanism
Protecting your PrivacyProtecting your Privacy User AgreementUser Agreement Rules of buyersRules of buyers Rules of sellersRules of sellers Rules for everyoneRules for everyone Feedback PolicyFeedback Policy
Marketing strategy of eBayMarketing strategy of eBay Basic steps to building a solid marketing planBasic steps to building a solid marketing plan
The latest and greatest tools to build your eBay businessThe latest and greatest tools to build your eBay business
Critical visual and presentation techniquesCritical visual and presentation techniques
Secrets of professional advertising copywriters that help you create Secrets of professional advertising copywriters that help you create outstanding and persuasive item descriptionsoutstanding and persuasive item descriptions
Advanced marketing and promotional strategies that help you grow your eBay Advanced marketing and promotional strategies that help you grow your eBay business exponentiallybusiness exponentially
Keys to Gold Star Customer Service and ways to turn one-time shoppers into Keys to Gold Star Customer Service and ways to turn one-time shoppers into lifetime loyal customerslifetime loyal customers
Proven, comprehensive planning and business-building strategies that take Proven, comprehensive planning and business-building strategies that take your business to the next levelyour business to the next level
CompetitorsCompetitors
Yahoo! AmazonAmazon
AOL
Autobytel.com
Wal-Mart
Macy’sSam’s
Club
Dell
HomeDepot
MSN
Buy.com
Customer relationship Customer relationship
According to eBay statement about Customer relationship- Good customer According to eBay statement about Customer relationship- Good customer service before AND after the sale is key to getting buyers to buy from you service before AND after the sale is key to getting buyers to buy from you and come back. Save time while making buyers happyand come back. Save time while making buyers happy
Automate answering buyer questionsAutomate answering buyer questions Offer repeat purchase incentivesOffer repeat purchase incentives Do email marketingDo email marketing
Privacy PolicyPrivacy Policy ScopeScope Controlling and Processing PartiesControlling and Processing Parties CollectionCollection MarketingMarketing UseUse Our Disclosure of Your InformationOur Disclosure of Your Information Information You Share on eBayInformation You Share on eBay Using Information on eBayUsing Information on eBay CookiesCookies No Spam, Spyware or SpoofingNo Spam, Spyware or Spoofing Account ProtectionAccount Protection Accessing, Reviewing and Changing Your Personal InformationAccessing, Reviewing and Changing Your Personal Information SecuritySecurity Third PartiesThird Parties GeneralGeneral
Third Party CertificationsThird Party Certifications A Third Party Grading Service or TPG Service is a company that provides the A Third Party Grading Service or TPG Service is a company that provides the
service of authenticating and determining the state of preservation of a coin. They service of authenticating and determining the state of preservation of a coin. They are called Third Party because they have no vested interest in either the buyer or the are called Third Party because they have no vested interest in either the buyer or the seller and are independent of bothseller and are independent of both . .
ICG - Independent Coin Grading - 7901 East Belleview Avenue, Suite 50 - ICG - Independent Coin Grading - 7901 East Belleview Avenue, Suite 50 - Englewood, CO 80111Englewood, CO 80111
NCS - Numismatic Conservation Services, L.L.C. (a division of NGC) - P.O. Box NCS - Numismatic Conservation Services, L.L.C. (a division of NGC) - P.O. Box 4750 - Sarasota, FL 342304750 - Sarasota, FL 34230
NGC - Numismatic Guaranty Corporation of America - P.O. Box 4776 - Sarasota, NGC - Numismatic Guaranty Corporation of America - P.O. Box 4776 - Sarasota, FL 34230FL 34230
PCGS - Professional Coin Grading Service - P.O. Box 9458 - Newport Beach, CA PCGS - Professional Coin Grading Service - P.O. Box 9458 - Newport Beach, CA 9265892658
User Friendliness User Friendliness
eBay is very user friendly and easy to use. In eBay is very user friendly and easy to use. In my opinion, the "user friendliness" increases my opinion, the "user friendliness" increases when you use Paypal, which allows for easy when you use Paypal, which allows for easy payments for your buyers and easy depositing payments for your buyers and easy depositing into your checking account. It is also much into your checking account. It is also much easier when you set up your checking account easier when you set up your checking account with eBay so listing fees can be paid with eBay so listing fees can be paid automatically. automatically.
Ethical PolicyEthical Policy We believe people are basically goodWe believe people are basically good
We recognize and respect everyone as a unique individualWe recognize and respect everyone as a unique individual
We believe everyone has something to contributeWe believe everyone has something to contribute
We encourage people to treat others the way they want to be treated We encourage people to treat others the way they want to be treated themselvesthemselves
We believe that an honest, open environment can bring out the best in We believe that an honest, open environment can bring out the best in peoplepeople
What’s Before Ebay:(past)What’s Before Ebay:(past)
Direct communicationDirect communication
Telephone communicationTelephone communication
ReferenceReference
Limited number of categoriesLimited number of categories
Present specification of ebay:Present specification of ebay:
Online communicationOnline communication
Many categoriesMany categories
FeedbackFeedback
RatingRating
BloggingBlogging
Future enhancement for ebay:Future enhancement for ebay:
VOIP->Voice-Over Internet Protocol.VOIP->Voice-Over Internet Protocol.
Video Conferencing between users.Video Conferencing between users.
Video about the product.Video about the product.
SWOT ANALYSISSWOT ANALYSIS
STRENGTHSTRENGTH
First mover advantageFirst mover advantage
Large and impenetrable market shareLarge and impenetrable market share
the scale of bidders &sellersthe scale of bidders &sellers
No traditional retailing cost structureNo traditional retailing cost structure
WEEKNESSWEEKNESS
Decrease in growth rateDecrease in growth rate
Trust issues between buyers & sellersTrust issues between buyers & sellers
Oriented in P2P marketOriented in P2P market
Community powerCommunity power
OPPORTUNITYOPPORTUNITY
e-Commerce is increasinge-Commerce is increasing
Chances for M-commerceChances for M-commerce
Possibility to expand high cost productPossibility to expand high cost product
Small competitor’s dismiss Small competitor’s dismiss
THREATTHREAT
Simple and easy to imitateSimple and easy to imitate
Fraud trading (Trust Issues)Fraud trading (Trust Issues)
System Security & reliabilitySystem Security & reliability
Sign up today for a free phone consultation with Promotion Code Sign up today for a free phone consultation with Promotion Code “JCK2006.” This $500 value is FREE to all seminar attendees“JCK2006.” This $500 value is FREE to all seminar attendees
For information on the other programs covered today:For information on the other programs covered today:
Seller On RampSeller On Ramp Sign up today or call 1-866-304-EBAY Sign up today or call 1-866-304-EBAY using “JCK2006”using “JCK2006”
StoresStores Visit http://www.ebay.com/stores Visit http://www.ebay.com/stores
ProStoresProStores Visit http://www.prostores.com Visit http://www.prostores.com
Trading AssistantsTrading Assistants Visit http://www.ebay.com/taVisit http://www.ebay.com/ta
Certified ProvidersCertified Providers Visit http://solutions.ebay.comVisit http://solutions.ebay.com
Private MarketplacePrivate Marketplace Visit http://www.ebay.com/privatemarketplace Visit http://www.ebay.com/privatemarketplace
RESOURCES FOR YOU