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Harnessing Student innovation to improve library services
Emma Thompson @libraryemma
Learning and Teaching Lead
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Can’t we do more than this?
MKIB256 Market Research
To develop an understanding of the need for, and place of, market research in supporting marketing decisions
To develop a practical and applied understanding of developments of market research, and an appreciation of its strengths and weaknesses
To develop the ability to critically evaluate the methodologies used in market research projects
MKIB256 Cont.
Apply their understanding of market research to:
- designing their own market research project
- critically evaluate methods of market research that have been used in marketing projects
Demonstrate an awareness of ethical issues, and questions of relevance in market research
The Story of MKIB256 - Library
Disappointing Library NSS score (Q16)
Large numbers of new students joining in year 2 from China 2+2 partnership
PG Cert LTHE = renewed confidence in getting involved in a module
The Story of MKIB256 - Academic
NSS score Large numbers of new students joining in year 2 from China 2+2 partnership
Challenge of working with external businesses (private school, café, museum)
Add coffee and discussion…
Library as “client”
Students (in groups) address various areas of the library service and report back
Students learn
Library learns!
“Doing an actual market research project”
“The project helped me understand and apply what we learnt”
“I liked that it was a practical skill one learnt and I feel that I can apply it in the future”.
Module evaluation
Library gains:
Insight and ideas
Students with understanding of services (2nd year direct entry)
Better NSS (so far!)Adding value to student learning
Students gain:
Skills for work An “edge” over other candidates Developing aptitude for Leadership Digital Capabilities Negotiation Business communication
Self-reliance General
employment skills
People Skills Specialist skills
Positive Attitude
CBI Future Fit Report 2009
Libraries need
Fresh ideasChallengeFeedbackA kick up the ****
More than survey results
Consultants?
Champions?
Partners? Co-creators?
Where Next?
ReferencesCBI (2009). Future fit: http://www.cbi.org.uk/media/1121435/ cbi_uuk_future_fit.pdf
Fronteer Strategy (2011). What is Co-creation? https://youtu.be/VlD2EyW5W_k
Islam, M. A., M. Ikeda and N. K. Agarwal (2015). 'Conceptualizing value co-creation for service innovation in academic libraries', Business Information Review, 32, pp. 45-52.
Lorenzo, G., D. Oblinger and C. Dziuban (2007). 'How Choice, Co-Creation, and Culture Are Changing What It Means to Be Net Savvy', EDUCAUSE Quarterly, 30, pp. 6-12.
Prahalad, C. K. and V. Ramaswamy (2004). 'Co-creating unique value with customers', Strategy & Leadership, 32, pp. 4.
Ramaswamy, V. and K. Ozcan (2014). The co-creation paradigm: Stanford, California : Stanford University Press, 2014.
