2. Rajkumar BhalodiaRaj ShahRakshit MujpuraGunjan SharmaRushab
JainRajas Sawardekar 3. Established in 1903Factory in 1906WILLIAM
HARLEYHARLEYPopularity in 1908V-twin powered in 1909Bar &
Shield Logo in 1910ARTHUR DAVIDSONDAVIDSON 4. Gain Competitive edge
& be Unique in its IndustryDistinctive Attitude & Lifestyle
A Cult BrandLoyal Customer Base Value over price The Ladies of
Harley Riders Edge Program 5. Increasing CompetitionAn Aging Rider
BaseDifficult Economic Environment 6. Delivering results through
focus Discontinuing BUELL, divesting MV AGUSTA Transforming product
development Restructuring manufacturing operations BUELL Expanding
global footprintMV AGUSTA Adopting a customer led marketing
approach 7. Ensure longterm profitability Appeal other emerging
Attract markets young ridersSustain for the Stakeholders
