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Presentation by Dustin Haisler and Magarita Quihuis for GTC West in Sacramento, California.
Citation preview
Business Case For Social MediaBusiness Case For Social Media
Twitter Handles @dustinhaisler, @cityofmanor, @manorlabs
What is Social Media?
• Social media are media designed to be disseminated through social interaction, using highly accessible and scalable publishing techniques.
• Social media use web-based technologies to transform and broadcast media monologues into social media dialogues.
• They support the democratization of knowledge and information and transform people from content consumers to content producers.
Web 2.0
Online Offline
• Social Networks
• Open Data
• Online Integration
• Business Processes
• Ways To Disseminate Data
• Online/Offline Data Integration
Traditional Means of Citizen Interaction
CITYGOVERNMENT
CITIZENS
Interaction With Web 2.0 Tools
CITY GOVERNMENT
CITIZENS
We Have Two Choices…
EMBRACEOR
BLOCK
THIS SITE HAS BEEN BLOCKED
!
Why Do We Block Social Media?
• Employee Productivity
• Security / Privacy
• Upkeep
• Liability
Employee Productivity
• Quote from 37Signals View of micro-management.
Security / Privacy
• Address issues of security / privacy
Upkeep
• Demonstrate ease of maintaining (Ping.fm, etc.)
Liability• Addressing the fear of failure.
• Fearing failure ultimately leads to failure.
Option 2: Embrace Social Media
Why Embrace Social Media?
• Citizen Engagement
Closing Thoughts
Our Recommended Steps
• Step 1- Change In Thought Process– We Must Have An “Openness” To Being Open
• Step 2- Change In Offline Processes– Evaluate & Change Existing Methods Of Dealing
With Data
• Step 3- Change in Online Processes– Focus On Web Presence & Accessibility
• Step 4- Adaptation (Never Ends!)– Regular Review Of Technology Changes
Any Questions?Thank You For Your Time
Dustin Haisler, Assistant City Manager & CIO
(512) 272-5555
Text “Haisler” To 50500 For My Contact Information
MANOR.GOVFRESH.COM