GROUP MEMBERSNAME – VAIBHAV SETH IIHM16 KOL589

NAME – BINAY SHARMA IIHM16 KOL590

NAME – DIKSHA SHAW IIHM16 KOL591

GROWTH OF FAST FOOD CHAIN IN INDIA

WHAT IS FAST FOOD ?

FAST IS THE TERM GIVEN TO FOOD THAT CAN BE PREPARED AND SERVED VERY QUICKLY.

The fast food industry is defined as the sale of food and drinks for immediate consumption.

Fast food outlets are specialized in burgers, bakery product, ice cream and pizza, etc.

FAST FOOD ALREADY EXIST IN INDIA ?

YES ! ROADSIDE SHOPS HAVE OFFERED SNACKS TO

GO SINCE TIME IMMEMORIAL AND THE COUNTRY HAS A LONG TRADITION OF FAST FOOD SERVED BY A VARIETY OF STREET VENDORS.

SOUTH HAD DOSA OR THE PHULKAS IN THE NORTH,THE VADAPAV ;SAMOSAS OR BHELPURI IN THE WEST OR ROLLS CHOPS AND MOMO IN THE EAST.

FAST FOOD THE INDIAN WAY MR DHIRUBHAI AMBANI IS SAID TO HAVE

STARTED THE FIRST FAST VENTURE BY SELLING “ PAKORA“ TO PILGRIMS IN THE WEEKENDS

THE FAST FOOD GAINT MC DONALDS OPENDED ITS FIRST RESTAURANT IN INDIA IN SOUTH DELHI

THE PIZZAHUT ALSO STEPPED INTO THE INDIAN FAST FOOD MARKET BY OPENING A DINE IN RESTAURANT AT BANGALURU

ADVANTAGES OF FAST FOOD

• Fast food is also known as time saving, they are usually cheaper than other food products available in the market.

They are served fast and saves time. Fast food are easy to carry and can be

eaten at the place of your choice. fast Food are easily available everywhere

any time of the day. Fast Food can easily satisfy our hunger. There are large number or varities of fast

food. The taste of fast food is often good.

FAST FOOD CENTRES AND PRICE

DISADVANTAGES OF FAST FOOD

  Fast food can cause weight gain easily. High amount of fat present in fast food,

it leads to undesirable health issue. Often fast food contains high amount of

sugar that may lead to diabetes for eg: (ice creams, cakes, dairy products etc)

They are often high in sodium may lead to kidney disease.

FAST FOOD CENTRES AND PRICE

CENTRES CLOSE TO SCHOOL AND COLLEGES CINEMAS AND IN MALL MARKETS WHICH ARE MOSTLY POPULATED BY

YOUNG AND THOSE WHO ARE IN HURRYPRICE PROVIDES VALUE MEALS AT RANGE OF LOW

PRICE ENSURE AFFORD ABILITY TO ATTRACT WIDER

SECTION OF CUSTOMERS BIG DISCOUNT MEALS-COMBOS ARE PRICED

LOWER THAN THE INDIVIDUAL ITEMS BEVERAGES AND DESSERTS AT VERY LOW PRICE

https://science.slashdot.org/story/10/04/20/1439255/study-finds-fast-food-logos-make-you-impatient

https://www.bitterwallet.com/news/fast-food-logos-make-us-want-stuff-now-28797

LIB