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“I’m not growth-hacker, I’m just running my business”

An example of growth survival hacking

1.a. Who are the visitors?b. Which content is interesting?c. How are they travelling through pages?d. Which pages are worth to update?e. Which pages should I delete? (Get rid of junk)

2.a. Which slideshows are most popular (do some more of them)

i. Update most popular slideshow with links to web page, subscriptions (converting!)

3.a. Which posts are interesting for readers?

Delete one feature/page/... every day until people start to scream

1.a. What’s new trends?

2.

3.

Observe, analyze (user behaviour)

React!(Update

service/marketing presentation)

Daily!

Content creator Web/social media editor

………..……….. Too far apart ………..………..

Much better!

1. →2. →3. →4. →

5. →6. →7. →8. →

1.a. Write newsb. Update service descriptionsc. Update design

2.a. LinkedIn short articlesb. Presentations

3.a.My, from others

4.

●

○ Points, badges, levels

○ Journey: e.g. from EU proposal preparation to reporting, coordination…

○ Autonomy: the assignments are related to their companies

●

○ Journey: from self-study → exam → certificate → individual coaching to apply it in company

1. Improve our GH process to improve our customer base (because I want

my business to grow faster!)

2. Teach/consult others!

1.

2.

3.

1. Visit: www.engaging-project.eu or FB: https://www.facebook.com/EnGagingProject or Twitter https://twitter.com/engagingproject

2. Subscribe to the newsletter on the project web page (now we have your contact and we’ll spam you. Just kidding.)

3. Occasionally receive project newsletters (pretty boring, right?)4. Wait for the invitation for self-assessment test (a little better, right?)5. Wait for the online course about Gamification and Growth hacking (awesome,

right?)6. Become gamifier and growth-hacker (mind blowing, right?)

yes? no

E-mail: tomislav.rozman@bicero.com

Web: www.bicero.com

LinkedIn: http://si.linkedin.com/in/tomislavrozman/

Twitter: https://twitter.com/tomirozman

FB: https://www.facebook.com/bicero

Slideshare: http://www.slideshare.net/tomirozman

Researchgate: https://www.researchgate.net/profile/Tomislav_Rozman

Google+: https://plus.google.com/u/0/105445660420799290456