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Created by Alison Menzies, Heather Manson and Mavis Mapuranga
Top 3 Social Media Applications for a Leisure
Centre
Business Web Innovation: Group E-activity
There is a variety of different social media applications that can be used. These include:
◦Flickr◦ Instagram◦Myspace◦LinkedIn◦Bebo◦Whatsapp◦Google+◦Tumblr
Social Media Applications
Business Web Innovation: Group E-activity
Throughout this presentation we will explain the three most relevant social media applications for a leisure centre. These include:
YouTube Hootsuite Wikispaces
We will explain what each application is and also the features, the benefits and how they can be used within the leisure centre.
Most Relevant Social Media Applications for a Leisure Centre
Business Web Innovation: Group E-activity
YouTube makes it possible for “billions of people to discover, watch and share originally-created videos”.
And
It “provides a forum for people to connect, inform, and inspire others across the globe”.
What is YouTube?
Business Web Innovation: Group E-activity
The main feature of YouTube is that users can upload their own videos onto the website for billions of people to see.
The “Search” feature on YouTube allows users to search the full website for videos relating to their search criteria.
YouTube “Channels” acts as a home page for every YouTube account. It shows the videos you uploaded and it allows you to link your YouTube videos to the company’s website.
The “Subscription” feature allows viewers to subscribe to the company’s channel and any videos which is uploaded will be seen on the viewers channel when they log on to YouTube.
Features of YouTube
Business Web Innovation: Group E-activity
The leisure centre can create videos featuring the facilities available within the premises such as gym classes and the gym or swimming pools which are available
The leisure centre can use the “search” feature to search for videos relating to the company such as “Fitness classes”. YouTube will then provide many videos on fitness classes which the company can use for ideas and inspiration.
The leisure centre can create a channel which will contain all of the content uploaded by the company. Users can then subscribe to the leisure centre’s “channel” and they will be able to see all of the uploaded content.
The leisure centre can also subscribe to other users channels which relate to the company to view the videos uploaded by them.
How it can be used for the Leisure Centre
Business Web Innovation: Group E-activity
Benefits of YouTube
Benefits of
YouTube
Provides an information source for the leisure centre
Free Advertisement
Demonstrate their expertise in fitness
Increases awareness of the leisure centre and the
Customers can look at the videos on YouTube to see if the leisure centre have what they are looking for
Build customer relationships by providing them with a lot of valuable information
Business Web Innovation: Group E-activity
Hootsuite is a free social media application that “is an essential tool for managing social networks by allowing teams to efficiently track conversations and measure campaign results”.
Hootsuite can help with social media sites including, Facebook, Twitter, LinkedIn Foursquare, Wordpress and many more social media sites. It takes all of the newsfeeds from Facebook and Twitter etc. and combines them into the one easy to use application.
What is Hootsuite?
Business Web Innovation: Group E-activity
Hootsuite Teams can organise your social media life, as they provide a large scale management. You can scale throughout your organisation, empowering teams to engage effectively whilst maintaining control. You can create multiple teams and team members and social networks for management.
Facebook Insights allows users to measure the fans comments, likes and their page activity.
Google Analytics allows users to trace the revenue and web conversations of your social outreach. This shows you the regions of the sites traffic, for example, the different areas in the city or that geographic area.
Twitter Profile Stats allows the Leisure centres to gain an overview of their twitter account by tracking the number of their followers or the number they are following.
Features of Hootsuite
Business Web Innovation: Group E-activity
If Leisure Centres have a number of social media sites, it may be hard to keep all the social media sites in line. Some organisations may have the fear of missing out; therefore Hootsuite is a great tool.
The leisure centre can use Facebook Insights to measure the fans comments, likes and their page activity.
Google Analytics can be used by the leisure centre to trace the revenue and web conversations of their social outreach. It will show the company the regions of the sites traffic.
How it can be used for the Leisure Centre
Business Web Innovation: Group E-activity
Benefits of Hootsuite
Benefits of
Hootsuite
The leisure centre can keep involved with their
conversations and can monitor key words and trending topics
The leisure centre can keep up-to-date with customers comments and opinions.
Hootsuite allows you to access your Facebook, Twitter and other social media applications through the one application
Hootsuite can help untangle the social media applications.
Hootsuite can help with the leisure centres digital clutter.
Business Web Innovation: Group E-activity
Wikispaces (Wiki) is a collaboration software that is used by many businesses.
And
The name Wiki is from the Hawaiian word for quick. Wikispaces is a web page that the Leisure Centre can use for communication between staff.
What is a Wikispaces?
Business Web Innovation: Group E-activity
With unlimited wikis you can create wikis for every occasion. You can add new wikis for every team, event, meeting and every project.
The discussion and comments feature allows users to “promote engagement and discussion”
You can adjust who can access your wiki with the security feature available to improve your sites security
Unlimited storage makes it easy to share files, documents, and videos.
Features of Wikispaces
Business Web Innovation: Group E-activity
The leisure centre can use it as a knowledge base
E.g. a fitness instructor might want to advise a client about how to treat a muscle injury, they can retrieve this information if it is already posted in the wiki.
The leisure centre can add on videos, news feeds and calendars.
How it can be used for the Leisure Centre
Business Web Innovation: Group E-activity
Benefits of Wikispaces
Benefits of
Wikispaces
The leisure centre can use Wikispaces for projects and tracking the progress of the
projects
Wikispaces saves staff from emails overload
The minutes can be stored on the wiki for staff to access.
Wikispace can be used instead of an informal
meeting .
Business Web Innovation: Group E-activity
YouTube. (2013). About YouTube. Available: http://www.youtube.com/t/about_youtube. Last accessed 10/03/2013.
Hootsuite. (2013). Features. Available: http://signup.hootsuite.com/pro/?ad=ga&gclid=CLO0ptiB9bUCFc3HtAodoQ4AmA. Last accessed 28th February 2013.http://www.wikispaces.com/
Wikispaces. (2013). Business. Available: http://www.wikispaces.com/. Last accessed 1st March 2013.
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