EYEEnterprising

Young Europeans

Senior High Schoolof Kalampaka

Advertisement

After the creation of our business, the planning of our products and the

marketing strategy,

now it’s time for advertisement.

Advertisement

A successful route of a product depends on the way of

advertisement and promotion.

AdvertisementA good advertisement has to answer 4 questions:

1.What’s the main aim of our advertisement?

2.What is the target group?

3.What does our product promise the consumer?

4.What makes our product unique?

In particular…

Advertisement – A.I.D.A.

The guide that the most people follow for the planning of an advertisement is usually A.I.D.A

o Attention

o Interest

o Desireo Action

From all of these sales are missing of course! It should be A.I.D.A(s) not A.I.D.A, but the planning of

the advertisement stops in action, and this is normal because sales are our next subject in our meeting in Germany.

Advertisement – A.I.D.A.

Attention

InterestInterest

Desire

Action

AIDA : More about

AttentionIn the first step what we should do, is to attract consumer’s attention. With the first word, with the first glance the advertisement should attract customer’s interest .

AIDA : More about Interest

• In the second step we have to attract costumers interest. So the message should be smart, interesting and attractive.

Some things in life

are priceless…

AIDA : More about Desire

• In the third step we start to explain the content of the message which has to be something specific and useful for the customer. In this way we will turn the interest into…. Desire!

…From the valuable olive we created for you a new healthy and high-quality product … our olive paste!

AIDA AIDA : : More about More about ActionAction

• The customer will make his comparisons operating consciously or subconsciously developing a desire for the product or the service which are advertisement suggests!

• How intense or vital is this desire and how response to real need, it will be depended from fourth critical step which will be, action.

AIDA AIDA : : More about ActionMore about Action

The customers should be informed about the benefits, the advantages and the price of the product.

….Made with love from selected olives and raw materials, rich in

minerals, monounsaturated fats and antioxidant substances is to enrich

your breakfast, lunch and every moment of your day.

Find it at selected stores in the most competitive market price….

Posters, www, videos, youtube, facebook will be used for advertising our product to local, national and international market.

With respect to tradition, passion

for quality!!!!!!!

Thank you