Gray Associates and Keypath - Selecting Your Program Portfolio

©2015 Private and confidential | 1

Selecting Your Program Portfolio: A 360-Degree View Webinar Dec. 8, 2015


•  Introduction

•  Evaluating your program portfolio •  Research methodology & results •  Deep dive into top three programs

•  Q & A

Agenda


Your Presenters

Jeremy Schoen VP, Enrollment Partnerships Keypath Education

Sarah Beverlin Director of Relationship Marketing Keypath Education

Bob Atkins CEO and Founder Gray Associates

About Keypath Education About Gray Associates Keypath Education partners with higher education

institutions worldwide to launch programs, grow enrollment, improve learning and connect education to careers, using a proprietary technology suite.

Gray Associates Inc. is a strategy consulting firm focused on higher education that helps clients develop fact-based institutional and marketing strategies that maximize outcomes for students, the school and its constituencies.


EVALUATING YOUR PROGRAM PORTFOLIO


Four Critical Evaluation Areas We score based on four broad categories of program attributes. Within each category, we score a variety of metrics to obtain a balanced perspective.

Student Demand

Employment

Degree Levels

and Wages

Competitive Intensity


RESEARCH METHODOLOGY & RESULTS


Program Evaluation System (PES)


1.  Registered Nursing (RN) 2.  Psychology 3.  Early Childhood Education 4.  Accounting 5.  Computer Science 6.  Marketing 7.  Dental Hygiene 8.  Health Care Administration 9.  Truck Driver/CDL 10. Medical Assistant

The Top 10


•  Approach: Provide a glimpse into the digital conversation surrounding the 30 programmatic areas of interest. Include an analysis of volume, themes, platforms used and key contributors to programmatic areas that present opportunities

•  Data range: Sept. 22, 2015 – Nov. 22, 2015 •  Methodology: Use Brandwatch to configure queries, incorporating spelling and

title variations, to track public conversations. Query constructs focused on general program name only when used near “career, education, major or program”

Social Media Approach & Methodology


1.  Health Care Administration 2.  Marketing 3.  Finance 4.  Dietetics & Nutrition 5.  Truck Driver/CDL 6.  Early Childhood Education 7.  Accounting 8.  Psychology 9.  Human Resource Management 10.  Information Technology (IT)

Top 10 Programs by Social Buzz


Social Mention Volume by Week

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000 9/

28/1

5

9/30

/15

10/2

/15

10/4

/15

10/6

/15

10/8

/15

10/1

0/15

10/1

2/15

10/1

4/15

10/1

6/15

10/1

8/15

10/2

0/15

10/2

2/15

10/2

4/15

10/2

6/15

10/2

8/15

10/3

0/15

11/1

/15

11/3

/15

11/5

/15

11/7

/15

11/9

/15

11/1

1/15

11/1

3/15

11/1

5/15

Health Care

Marketing

Finance

Early Childhood Education

Dietetics & Nutrition

Psychology

Accounting

Truck & Bus Driver

Human Resource Management

Information Technology

Veterans Day


Student Demand Scoring

Student Demand

Past Year Inquiry Volume

YOY Change in Inquiries

YOY % Change in Inquiries

2014 Completions

YOY Change in

Completions


Top Programs: YOY Change in Inquiries

0 10,000 20,000 30,000 40,000 50,000 60,000

Psychology

RN

Substance Abuse/Addiction Counseling

HVAC Technician

Health Information Administration

Welding Technology

Management Science

Electrical Technology

Multimedia Design

Office Management and Supervision

YOY Change in Inquiries by Program

Source: GrayReports, year-over-year change from November 2013-October 2014 to November 2014-October 2015.


14

13

10

9

8

7

6

6

6

6

Psychology

RN

HVAC Technician

Welding Technology

Health Care Administration


Multimedia Design

Organizational Leadership

Electrical Engineering

Health Information

Student Demand Scores by Metric

Past Year Inquiries

YOY Change in Inquiries

YOY % Change in Inquiries

2014 Completions

YOY Change in Completions

Top Programs: Student Demand

Source: Gray Associates’ Program Evaluation System. Data from GrayReports and the Integrated Postsecondary Education System (IPEDS). Past Year Inquiries are all inquiries from November 2014 – October 2015.


Employment Opportunities Scoring

Employment Opportunities

Annual Job Openings

Job Openings Per Graduate

Employment CAGR

Weighted Average

Placement Rate


Top Programs: Annual Job Openings

0 50,000 100,000 150,000 200,000 250,000

Home Health Aide

General Office Occupations

RN

Truck Driver/CDL

Business

Customer Service Support

Receptionist

Sales

Culinary Arts

Accounting Technician

Annual Job Openings by Program

Source: Bureau of Labor Statistics (BLS) Employment Projections 2012-22.


13

13

13

13

13

13

13

12

12

12

12

12

Truck Driver/CDL

Marketing

Finance

Retail

Clerical Services

Fashion Merchandising

Electrician

RN

Nursing Assistant

Accounting

Banking

Elementary Education

Employment Opportunities Scores by Metric

Annual Job Openings

Job Openings per Graduate

CAGR

Placement Rate

Top Programs: Employment Opportunities

Source: Gray Associates’ Program Evaluation System. Annual Job Openings are from BLS Employment Projections 2012-22. CAGR is the BLS Employment Projections 2012-22 Compounded Annual Growth Rate. Placement Rates are from Gray’s Database of Institution Gainful Employment Disclosure Statements, 2014.


Strategic Fit Scoring

Strategic Fit

10th Percentile Wages

Educational Attainment:

% of Workforce

Degree Received:

% of Completions

Degree Requested:

% of Inquiries


Top Programs: 10th Percentile Wages

$0 $20,000 $40,000 $60,000 $80,000 $100,000

Pharmacy

Pharmaceutical Sciences

Agricultural Engineering

Biological and Physical Sciences

Science, Technology and Society

Information Resources Management

International/Global Studies

Secondary School Administration

Marketing

Engineering

10th Percentile Wages by Program

Source: BLS Wages by Occupation, 2014.


Competitive Intensity Scoring


Number of Competitors

Cost Per Inquiry

Completions Per Capita


Top Programs: Overall Score

29

19

17

17

17

16

16

16

10

4

RN

Psychology

Marketing

Dental Hygiene

Health Care Administration


Accounting

Computer Science

Truck Driver/CDL

Medical Assistant

Program Scores by Quadrant

Employment Opportunities

Student Demand


Strategic Fit

Source: Gray Associates’ Program Evaluation System.


DEEP DIVE INTO TOP THREE PROGRAMS


Social Media Buzz: RN

Brooksby Village New Grad Registered Nurse Program https://ericksonjobs.taleo.net/careersection/jobdetail.ftl?job=15115063&lang=en#.VkURQlUejZM.twitter … #Massachusetts #Nursing #RN #job #retweet

The Huffington Post The Baltimore Sun

The Atlantic

We're #hiring! Click to apply: Registered Nurse (Program Manager) – bit.ly/1MN1cR4 #Nursing #Biloxi, MS #Veterans #Job #Jobs

The Boston Globe


Social Media Buzz: Nursing

This #NPWeek is the 50th anniversary of the first nurse practitioner program. Know a nurse practitioner? Give him/her a shout-out.

The WSJ

The Washington Times

U.S. News & World Report

In Nursing, Career-Defining Moments Can Come in All Shapes and Sizes goo.gl/bp8plS via @DonnaChaffins

Bloomberg

The Chicago Tribune


Registered Nursing: Scorecard


WANTED Analytics: RN

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

500,000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Available Job Postings – RN 2013 2014 2015


Shortages Vary by State …

Source: WANTED Analytics


… And Within States


The Best Markets


Social Media Buzz: Marketing

@QuickenLoans as a marketing major I've grown to enjoy commercial breaks

Yahoo Finance

Fast Company

Talk Android

#SUScholarSpotlight: Joseph Howard '16 is a marketing management major and has interned for “ABC Family” http://ow.ly/ToSed


Marketing: Scorecard


WANTED Analytics: Marketing

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000


Available Job Postings – Marketing 2013 2014 2015


WANTED Analytics: Marketing Employers with the most current postings:


Social Media Buzz: Early Childhood Education UM Launches Online Degree in Early Childhood Education – #edtech,

#education, #insightsed, #onlinelearning, #educationtechnology

PR Newswire The Washington Times

The Huffington Post

The Atlantic

Lewis University Early Childhood Educator Preparation Program Receives $45,000 grant http://bit.ly/1XV3XmK


Early Childhood Education: Scorecard


WANTED Analytics: Early Childhood Education

0

10,000

20,000

30,000

40,000

50,000

60,000


Available Job Postings – Early Childhood Education

2013 2014 2015


WANTED Analytics: Early Childhood Education Employers with the most current postings:


Market Matrix


•  There are great programs in every segment – from trades to graduate degrees

•  Looking at one dimension (e.g., inquiry growth) gives interesting insights, but to make sound decisions, you need a 360-degree view, including:

•  Student demand: including social media buzz and inquiries •  Employment: including jobs and wages •  Competition: primarily completions by program •  Strategic fit: including degree levels

•  The right answer varies by market and institution

KEY TAKEAWAYS


Q & A


THANK YOU JEREMY SCHOEN [email protected] @Keypathedu linkedin.com/in/jeremyschoen 913.254.6738

BOB ATKINS [email protected] @Gray_Associates linkedin.com/in/robertgatkins 617.366.2831


APPENDIX


CIP Codes Webinar Description CIP Description CIP Code Computer Science Computer Science 11.0701 Multimedia Design Web Page, Digital/Multimedia and Information Resources Design 11.0801 Nail Technician Nail Technician/Specialist and Manicurist 12.041 Cosmetology Cosmetology, Barber/Styling, and Nail Instructor 12.0413 Culinary Arts Culinary Arts/Chef Training 12.0503 Secondary School Administration Secondary School Administration/Principalship 13.0409 Elementary Education Elementary Education and Teaching 13.1202 Early Childhood Education Early Childhood Education and Teaching 13.121 Engineering Engineering, General 14.0101 Agricultural Engineering Agricultural Engineering 14.0301 Electrical Engineering Electrical and Electronics Engineering 14.1001 Electrical Technology Electrical, Electronic and Communications Engineering Technology/Technician 15.0303 Writing Writing, General 23.1301 Biology Biology/Biological Sciences, General 26.0101 Biological and Physical Sciences Biological and Physical Sciences 30.0101 Scient, Technology and Society Science, Technology and Society 30.1501 International Studies International/Global Studies 30.2001 Psychology Psychology, General 42.0101 Carpentry Carpentry/Carpenter 46.0201 Electrician Electrician 46.0302 HVAC Technician Heating, Air Conditioning, Ventilation and Refrigeration Maintenance Technology/Technician 47.0201 Leatherworking and Upholstery Leatherworking and Upholstery, Other 48.0399 Welding Technology Welding Technology/Welder 48.0508 Truck Driver/CDL Truck and Bus Driver/Commercial Vehicle Operator and Instructor 49.0205 Dental Hygiene Dental Hygiene/Hygienist 51.0602 Health Care Administration Health/Health Care Administration 51.0701 Health Information Administration Health Information/Medical Records Administration/Administrator 51.0706 Medical Assistant Medical/Clinical Assistant 51.0801


CIP Codes Webinar Description CIP Description CIP Code Substance Abuse/Addiction Counseling Substance Abuse/Addiction Counseling 51.1501 Pharmacy Clinical, Hospital, and Managed Care Pharmacy 51.2008 Pharmaceutical Sciences Pharmaceutical Sciences 51.201 Veterinary Medicine Veterinary Medicine 51.2401 Home Health Aide Home Health Aide/Home Attendant 51.2602 RN Registered Nursing/Registered Nurse 51.3801 Nursing Assistant Nursing Assistant/Aide and Patient Care Assistant/Aide 51.3902 Business Business Administration and Management, General 52.0201 Office Management Office Management and Supervision 52.0204 Organizational Leadership Organizational Leadership 52.0213 Accounting Accounting 52.0301 Accounting Technician Accounting Technology/Technician and Bookkeeping 52.0302 Receptionist Receptionist 52.0406 General Office Occupations General Office Occupations and Clerical Services 52.0408 Clerical Services General Office Occupations and Clerical Services 52.0408 Customer Service Support Customer Service Support/Call Center/Teleservice Operation 52.0411 Finance Finance, General 52.0801 Banking Banking and Financial Support Services 52.0803 Information Resources Management Information Resources Management 52.1206 Management Science Management Science 52.1301 Marketing Marketing/Marketing Management 52.1401 Real Estate Real Estate 52.1501 Retail Retailing and Retail Operations 52.1803 Sales Selling Skills and Sales Operations 52.1804 Fashion Merchandising Fashion Merchandising 52.1902 College/University Preparatory College/University Preparatory and Advanced High School/Secondary Diploma Program 53.0102 Adult High School/Scedonary Diploma Program Adult High School/Secondary Diploma Program 53.0105