Hillview Funeral Services

Robyn Morgan

Graded Unit 1HNC Computer Arts and Digital Design

BriefYou are required to produce advertising concepts for Hillview Funeral Services, a reliable and local business who would like to update their advertising material. The new style should be sophisticated and classy and must be appropriate to the type of business it is.

Consider the target audience and from the wide range of different media available choose a creative route which you best think suites the message and information you are trying to communicate.

Words described by the Hillview Funeral Services team – peaceful ambiance.

Requirements

Must use Hillview’s original logo material and slogan – ‘where caring comes first’ but I am allowed to change the layout of the logo.

I am going to produce – • Business card

• Leaflet

• Website

Aims

The main aim of this project is to inject new life in to the business, attract new customers who would otherwise use a competitor and encourage more people to take out pre-payment plans and prepare for the future. As well as to advertise their services to the specific target market.

Target audience – 50+

ResearchFor my research I looked at other funeral businesses websites for inspiration.

Research

ColourI spoke with Hillview and they stated there preferred colour schemes were reds or blues.

I decided on using blues, red is a colour that evokes strong emotions. Although associated with warmth and comfort, it is also sometimes linked with violence and anger, which I did not find appropriate.Blue is associated with peace, trust and serenity.

TypographyBecause of the business type I can not be too adventurous with the typography but I did experiment a lot with different fonts with different colours.

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Implemented skills

I have used skills I learned in the previous units in my project:

•Web design - website

•Video Project – slide show of pictures/audio

•Photography – photographs for website

•Digital Imaging – editing photographs/business card/leaflet

Business card

Hillviews original business card

Different layouts Preferred

layout

Business card

I liked the cream/off-white background but once I printed it out it did not look the same on screen.I showed my client my two separate layouts and we discussed what they preferred and what one would work best.

Business cardAlthough they liked this design, they thought it was not as easy to read the slogan as the other.

My final business card design

Change name to blue

Leaflet

Leaflet1.

2.

Web Design

Web designSome of my photographs taken for my website – Gallery and Video slideshow

EvaluationSkills:•Interpretation of a brief•Independent learning•Managing a project•Liaison with a real client•Work to a deadline•Put previous skills learned in other projects•Learning new skills in audio/voice-over•adapting skills in adobe packages

Strengths – •Working closely with a client•Leaflet and business card•Designing suitably for the business typeWeaknesses – •Website•Working to deadline

Although I used the same colour palette throughout all my products to keep unity, I have used the colours in different ways and styles to make them individually unique, in keeping with the business style.

Both myself and the client are satisfied with the overall outcome of the products, they meet the needs of the target audience, as well as marketing to a younger age group.

Evaluation

That is the end of today's presentation.

Thank You.