Google Panda Update

By Pooja S. Kole

Google Panda is named after one of the Google's top engineers, Navneet Panda. Google launched Panda update in the mid of 12th August, 2011 world wide.

With the release of Google panda algorithm, one of the most adorable animals has been turned into a major headache for search engine marketers.

The 1st panda update went into effect on 24 February, 2011.

The main aim of this new algorithm was reducing ranking for “low-quality websites” while increasing ranking for “quality websites”.

Panda update mostly affect the website having following issues:- High percentage of duplicate content on website. Low or no quality inbound links to a page or website. High amount of irrelevant advertising on websites. Keyword stuffing on websites Very low content on pages

While you don’t know when the update will strike, so it would be wise to take measures to protect your site from its effects.

So what can you do to protect your site from panda update effects?

The best thing to do is look at what Google expects your site to look like in terms of quality.

Optimize your site as per Google demands. Here are some of the things you can do to improve your site’s quality.

Google wants to ensure that high quality websites rank higher in their search pages.

One aspect of website’s quality is content you provide in your website.

Make sure your site content is original & error free. Articles on your site should be original & not duplicated. If there is any duplicate content it should be removed or improved. No keyword stuffing. Keyword density should not be more than 3-4% Use of proper grammar & punctuations should be done.

According to Google, low quality content on some parts of a website can impact the whole site’s ranking.

So if you find any page with low quality content, you should change it.

Other than content, you should also consider the links from other sites.

Website with low quality links are also affected negatively. So ensure that all links to your site come from quality & relevant websites.

You can also consider other ways like social media to bring traffic to your website.

This will ensure you that your site still has traffic in case it is affected by panda update.