Paige Jaeger WSWHE BOCES School Library System

Why do I have to learn this, when I can just look it up?

• “Mediocrity that threatens our very future as a nation….”

“Average Person spends two seconds on each website.” *

We call this Kangarooing Super-squirreling

•Marilee Sprunger, Educational Leadership, Sept 2009.•Small, Gary. iBrain: Surviving the technological alternation of the modern mind. NY. Harper Collins, 2008.

“Excessive connectedness can cause stress, which results in the release of Cortisol and adrenaline from the adrenal glands. Initially, this cocktail enhances memory. ... In small doses, this can be useful, but habitually using this kind of attention will put people's ability to problem solve and interact with others at risk.”

“I raised concerns that “content farms” are turning the web into a massive garbage dump, that many sites are simply replicating the content of others like TechCrunch, and that Google has no incentive to stop this because it gains advertising revenue from the spammers.”

Content creation is big business, and there are big players involved. For example, Associated Content, which produces 10,000 new articles per month, was purchased by Yahoo! for $100 million, in 2010. Demand Media has 8,000 writers who produce 180,000 new articles each month. It generated more than $200 million in revenue in 2009 and planning an initial public offering valued at about $1.5 billion. This content is what ends up as the landfill in the garbage websites that you find all over the web. And these are the first links that show up in your Google search results.

+ Data Mining+ advertising __________________= results

To prove Google is archiving your data visit: www.google.com/history

Google, admitting they make money.

No shock here.

Privacy or invasion of?

My Data - newer Oldest

Google Timeline… (gone) Google Books (here to stay)

Take a test Yahoo image search

http://www.google.com/insidesearch/index.html

(to eliminate a word from results)

Hurricane –basketball Lincoln -car

Search for a specific file type

Color Verbatim NOT OR Features

http://www.google.com/insidesearch/index.html

More is less

* lyrics Quotes Types pollution * Solar energy *

DNA testing crime Crime dna testing

Skin cancer prevention Prevention skin cancer

Blekko – Skin Cancer prevention

Sweet search.com – skin cancer prevention

CARS : Credible Accurate Reliable Supported

CARTS (+Timely)

Change your research: Move from hide ‘n seek for facts

Requiring an answer to a question:

? – How did the values of the Colonists shape the constitution of the new world?

? – How do authors try to solve society’s problems through dystopic literature?

I would have failed

APPR

• Kids go home from school and engage in meaningful, intelligent, authentic communication and knowledge creation in Internet environments.

• Kids are highly engaged, creative, motivated, and connected to meaningful communities via technology after the school day ends.

Study involved over 1200 learners, parents, teachers, administrators.

•"The challenge for all us who want to improve education is to create an educational system that exploits the natural curiosity of children, so that they maintain their motivation for learning not only through their school years but throughout life. We need to convince teachers and parents of the importance of children's questions."

National Research Council, Inquiry and the National Science Education Standards, 2000 

Fogg, B.J., Soohoo, C., Danielson, D.R., Marable, L., Stanford, J. and Tauber, E.R. (2003), “How dousers evaluate the credibility of web sites? A study with over 2,500 participants”,Proceedings of the 2003 Conference on Designing for User Experiences, San Francisco,CA, USA, pp. 1-15.Fogg, B.J., Marshall, J., Laraki, O., Osipovich, A., Varma, C., Fang, N., Paul, J., Rangnekar, A.,Shon, J., Swani, P. and Treinen, M. (2001), “What makes web sites credible? A report on alarge quantitative study”, Proceedings of the SIGCHI Conference on Human Factors inComputing Systems, Seattle, Washington, USA, March 31-April 4, pp. 61-8.Fogg, B.J., Marshal, J., Osipovich, A., Varma, C., Laraki, O., Fang, N., Paul, J., Rangnekar, A.,Shon, J., Swani, P. and Treinen, M. (2000), “Elements that affect web credibility: earlyresults from a self-report study”, Proceedings of ACM CHI ’00 Extended Abstracts onHuman Factors in Computing Systems, The Hague, The Netherlands, pp. 287-8.

Deep Web vs. surface Web scores were obtained by using the BrightPlanet technology's selection by source option and then counting total documents and documents above the quality scoring threshold.

Results and Discussion

This study is the first known quantification and characterization of the deep Web. Very little has been written or known of the deep Web. Estimates of size and importance have been anecdotal at best and certainly underestimate scale. For example, Intelliseek's "invisible Web" says that, "In our best estimates today, the valuable content housed within these databases and searchable sources is far bigger than the 800 million plus pages of the 'Visible Web.'" They also estimate total deep Web sources at about 50,000 or so. [35]

Ken Wiseman, who has written one of the most accessible discussions about the deep Web, intimates that it might be about equal in size to the known Web. He also goes on to say, "I can safely predict that the invisible portion of the Web will continue to grow exponentially before the tools to uncover the hidden Web are ready for general use." [36] A mid-1999 survey by About.com's Web search guide concluded the size of the deep Web was "big and getting bigger." [37] A paper at a recent library science meeting suggested that only "a relatively small fraction of the Web is accessible through search engines."[38]

The deep Web is about 500 times larger than the surface Web, with, on average, about three times higher quality based on our document scoring methods on a per-document basis. On an absolute basis, total deep Web quality exceeds that of the surface Web by thousands of times.