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-tastic Stefanie Hahn www.stefaniehahn.net/google-ta stic © Stefanie Hahn | www.StefanieHahn.net | July 2012 Be

Google for Realtors webinar with Mike Bowler

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"What a great opportunity for REALTORS to spend one hour with Stefanie Hahn as she answers my questions about how real estate agents are using Google Tools to benefit their business on a day to day basis. Don’t miss this Webinar, Google is adding additional apps all the time and we’ll have a Google-tastic Good Time."

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  • 1.Stefanie Hahn www.stefaniehahn.net/google-tasticBe-tastic Stefanie Hahn | www.StefanieHahn.net | July 2012

2. Be Google-tastic GoalsMy goal with this course is to show you how youcan use many of the free tools from Google inyour real estate business every day.Each tool has been selected because it can beuseful to you and your business. I dont expectyou to jump in and use each one, but I would liketo show you the possibilities. Stefanie Hahn | www.StefanieHahn.net | July 2012 3. Google has a TON to offer you FOR FREE!One little word >>> more!Click the drop-down Stefanie Hahn | www.StefanieHahn.net | July 2012 4. More > Even MoreThen, click on even more >>> Stefanie Hahn | www.StefanieHahn.net | July 2012 5. Stefanie Hahn | www.StefanieHahn.net |July 2012 6. What We Will Cover Today Mobile GoogleGmail Google Voice Google Drive Google+ Google +1sSearch Plus Your WorldGoogle Dashboard Stefanie Hahn | www.StefanieHahn.net | July 2012 7. Look for the Gear!To access the settings now in almost any Googleservice, locate and click on the GEAR usually tothe top-right of your browser screen! Stefanie Hahn | www.StefanieHahn.net | July 2012 8. m.google.comGOOGLE MOBILE APPS Stefanie Hahn | www.StefanieHahn.net | July 2012 9. Get Your Google To Go On your phone, open a browser window and type: m.google.com Yes, even if you have an iPhone. Stefanie Hahn | www.StefanieHahn.net | July 2012 10. iPad UsersGrab the free Google app from theApp Store to have all of yourGoogle favorites at your fingertips Stefanie Hahn | www.StefanieHahn.net | July 2012 11. Mobile UsersSign in forpersonal results get yourhistory, applications, voice searchand GoogleGoggles! Stefanie Hahn | www.StefanieHahn.net | July 2012 12. What are Google Goggles? Stefanie Hahn | www.StefanieHahn.net | July 2012 13. Google Goggles NOW Stefanie Hahn | www.StefanieHahn.net | July 2012 14. Google Goggles SOON Stefanie Hahn | www.StefanieHahn.net | July 2012 15. Google MobileMany of us work across platforms. We have aPC and/or laptop, an iPad and an iPhone or Android. The mobile app from Google just works so easily get your data, email, calendar, social and more right there on any device.Find it: m.google.com Stefanie Hahn | www.StefanieHahn.net | July 2012 16. mail.google.comGMAIL Stefanie Hahn | www.StefanieHahn.net | July 2012 17. Why Gmail? Why I heart Gmail:Labels the new webs version of a folderFilters make sorting your inbox easyConversation View ahhh togethernessMultiple Signatures for multiple acctsLABS super cool and handy Stefanie Hahn | www.StefanieHahn.net | July 2012 18. Gmail Labels Labels are the new webs version of a folder. Not every email fits perfectly into one folder. Now, you can label emails to fit how you work. Additionally, you can set up filters to automatically label your email. Stefanie Hahn | www.StefanieHahn.net | July 2012 19. Gmail - LabelsCreate, nest and color yourlabels! Stefanie Hahn | www.StefanieHahn.net | July 2012 20. Gmail - LabelsMake Gmail your online Outlook! Anemail might not fit perfectly into onefolder. Label it with as many Googlelabels as you need! Emails can befiltered to have a label automaticallyapplied. Use the flags for importance. Stefanie Hahn | www.StefanieHahn.net | July 2012 21. Gmail - FiltersCreating email filters is agreat way to manageyour inbox. Click on thegear > Settings > Filtersand Create a new filter!Notice the smart filtersthat are automaticallyset up with mySmartLabels. Stefanie Hahn | www.StefanieHahn.net | July 2012 22. Gmail - Filters You can filter by: o From (any emails from thisperson or alias) o To (great for people withmultiple accounts s.hahn getsa CBH label, yahoo another) o Subject o Has the words (YPN, addresses) o Doesnt have (yep) Click Search (to see what you get) Click Create filter with this search Stefanie Hahn | www.StefanieHahn.net | July 2012 23. Gmail - FiltersOnce you decide WHAT to filter,you have to tell Gmail what to dowith it that happens here.Select the options you want I useApply the label often. You cancreate the label on the fly too(here) in case you didnt think ofthat in advance.Click Create filter AND decide ifyou want to apply the filter to anyother messages that fit the criteria(old messages). Stefanie Hahn | www.StefanieHahn.net | July 2012 24. Gmail - Conversation View Conversation View keeps an email string together even when others are added or taken off of the string. You can turn this on or off under the GEAR > Settings > General > Conversation View Stefanie Hahn | www.StefanieHahn.net | July 2012 25. Gmail - Multiple Signatures I have 5 different accounts that forward into my Gmail inbox. I respond out as if I were answering from each different account. So if you sent me an email at [email protected] my return email to you would have that same address, even though I am answering you from within my Gmail inbox. Additionally, I can have signatures for ALL of my different email addresses! Stefanie Hahn | www.StefanieHahn.net | July 2012 26. Gmail - Multiple Signatures Stefanie Hahn | www.StefanieHahn.net | July 2012 27. Gmail - LabsI heart GMail labs. Tons of fun and helpful tweaksto help you achieve Inbox Zen. Go to the gear >click Settings > Labs* Stefanie Hahn | www.StefanieHahn.net | July 2012 28. Gmail - LabsGMail Labs I Use: Authentication IconRefresh POP Accounts Canned Responses Send and Archive Text Styling Signature Tweaks Filter Import/Export Smart Labels Previews (Maps, Docs,Undo SendVoice, Flickr, Yelp) Unread Message Icon Mark As Read Nested LabelsJust to name a few explore Preview Pane labs!!! Stefanie Hahn | www.StefanieHahn.net | July 2012 29. Why Gmail?Find it: mail.google.comGmail can function as your all-in-one emailinbox. Import your different email accounts &respond out from each individual address. Labels the new webs version of a folder Filters make sorting your inbox easy Conversation View ahhh togetherness Multiple Signatures for multiple accts LABS fun and handy Stefanie Hahn | www.StefanieHahn.net | July 2012 30. voice.google.comGOOGLE VOICE Stefanie Hahn | www.StefanieHahn.net | July 2012 31. Google VoiceReasons to Try Google Voice:1. A text/email trail of all of your voicemails2. Listen in on voicemails & pick up after screening3. Personalized greetings for 1 contact or a group4. Voicemail transcription lets you read voicemails5. FREE :) Stefanie Hahn | www.StefanieHahn.net | July 2012 32. Google VoiceManage 1 Phone LineManage SeveralYoure a new Realtor, youYou have been in the businessdont have a landline at home for years, you have an officeand you spend much of yourline, a home office line, yourday on the road giving outhome phone, cell phone andyour cell phone to clients &your car even has its own line.other agents feels invasive since Too many voicemails toits the same number your manage and you wantfriends & family call you on too. simplicity!- Use your GV# to receive calls - Forward your lines to 1 GV #and call out- Create custom recordings- Use groups to manage- Screen calls- Read your voicemail Stefanie Hahn | www.StefanieHahn.net | July 2012 33. Google Voice Stefanie Hahn | www.StefanieHahn.net | July 2012 34. Google Voice Initial Google Voice set-up happens here, but you can manage it mostly from your phone app going forward. Stefanie Hahn | www.StefanieHahn.net | July 2012 35. Google VoiceOf course, you can still listen to amessage, but you can also read it(via email or text). Call or Text backand more > click the drop-downarrow to see all of your options! Stefanie Hahn | www.StefanieHahn.net | July 2012 36. Google VoiceGoogle Voice is a great voicemail option for theprofessional who is always on the go grab yourGoogle Voice # today and get started!Find it: voice.google.com1. A text/email trail of all of your voicemailsListen in on voicemails & pick up after screeningPersonalized greetings for 1 contact or a groupVoicemail transcription lets you read voicemails Stefanie Hahn | www.StefanieHahn.net | July 2012 37. drive.google.comGOOGLE DRIVE Stefanie Hahn | www.StefanieHahn.net | July 2012 38. Google DriveReasons to consider Google Drive:-Share docs/folders in real-time-Live collaboration within shared docs-Edit between MS Office seamlessly-Google templates/themes-Drive folder right on your desktop Google Drive just works with real estate store essential forms keep your listingtrack leads presentation in the cloudshare marketing plansless printing/more sharing with sellers Stefanie Hahn | www.StefanieHahn.net | July 2012 39. Google Docs DriveStop paying for Microsoft Office you dont need it! Stefanie Hahn | www.StefanieHahn.net | July 2012 40. Google Drive BasicsYour Docscollections havenow becomeyour Drive files(yey!)Click on My Driveto see all of yourfolders.Click onTo create a NEWfolder on yourDrive Stefanie Hahn | www.StefanieHahn.net | July 2012 41. Google Drive Shared w/MeClick on Shared with me to access files that others have sharedwith you. You will get an email with a link anytime someoneshares a drive file or folder with you. Stefanie Hahn | www.StefanieHahn.net | July 2012 42. Google Drive - Menu Create Menu >> Lets create a new document Stefanie Hahn | www.StefanieHahn.net | July 2012 43. Google Drive Sharing OutClick on Create, click on DocumentClick on Share in your document to collaborateLIVE! Just add the person by email address andclick Done. Stefanie Hahn | www.StefanieHahn.net | July 2012 44. Google Drive Live CollaborationGoogle Docs will tell you when the otherperson is viewing the document. You cancollaborate LIVE within the documentitself OR you can chat off to the side. Stefanie Hahn | www.StefanieHahn.net | July 2012 45. Google Drive EverywhereGoogle Docs, now Drive has alwaysbeen cloud storage, but Google hasmade the save and upload processmuch faster by allowing you toDownload Google Drive which puts afolder on your desktop and will syncwhatever you tell it to during initial set-up. Also, throw new items into GoogleDrive to make them available in thecloud. Grab the Drive app for yourphone to snap & upload! Stefanie Hahn | www.StefanieHahn.net | July 2012 46. Google Drive - TemplatesLove the Microsofttemplate gallery?Google has one too.Click on CreateClick From Template Stefanie Hahn | www.StefanieHahn.net | July 2012 47. Google Drive Stefanie Hahn | www.StefanieHahn.net | July 2012 48. Google DriveStop paying for Microsoft Office. You really dont needit. Impress your consumers with your cloudproductivity and save time, printing costs and hasslewith Google Drive.Find it: drive.google.com Share docs/folders in real-time Live collaboration within shared docs Edit between MS Office seamlessly Google templates/themes Drive folder right on your desktop Stefanie Hahn | www.StefanieHahn.net | July 2012 49. plus.google.comGOOGLE+ Stefanie Hahn | www.StefanieHahn.net | July 2012 50. Why Google+ ?You may be thinking not another socialnetwork! But you might want to reconsiderafter we talk about Google +1s and Search PlusYour World both of which factor into yoursearch engine optimization and make for greatGoogle juice.Google+ personal profiles and pages are worthyour real estate time! Stefanie Hahn | www.StefanieHahn.net | July 2012 51. Google+ StatisticsOfficial (open) launch: September 2011250 million users (June 2012) *projected 400 m by end of 2012 Active users spend ~ 12 minutes/dayDraws a younger audience than FB Top employers Google, Apple, Microsoft in top 5Happy Birthday Stats: http://google-plus.com/7117/google-now-250-million-users-strong-june-2012/Over 40% of marketers report that Google+ is "useful tocritical" for their business. (HubSpot 2012 State ofInbound Marketing Report) Stefanie Hahn | www.StefanieHahn.net | July 2012 52. profiles.google.com/stefanieaingehahn Stefanie Hahn | www.StefanieHahn.net | July 2012 53. Stefanie Hahn | www.StefanieHahn.net | July 2012 54. Google+ Main Menu (Left) Home = Your newsfeed from all circles You Circles = Friend lists (Biz, Family, Friends) Pages = Business Pages Photos = Yours + Others More = games, extras Stefanie Hahn | www.StefanieHahn.net | July 2012 55. Google+ Homepage Stefanie Hahn | www.StefanieHahn.net | July 2012 56. Google+ Getting AroundClick View As to see what and how you are sharingwith others and publiclyClick Edit Profile to change your information listed hereUse the page navigation (red box) to see more Stefanie Hahn | www.StefanieHahn.net | July 2012 57. Your Google+ Profile > Posts Users can +1, share or start a hangout about your post. +1s are the like Sharing will post on their page. Stefanie Hahn | www.StefanieHahn.net | July 2012 58. Your Google+ Profile > About Stefanie Hahn | www.StefanieHahn.net | July 2012 59. Your Google+ Profile > PhotosIf you are a Google Picasa user,you can upload to Google+photo albums easily. You canbring your photo albums fromFacebook over too > try theChrome extension Move YourPhotos for large moves. Stefanie Hahn | www.StefanieHahn.net | July 2012 60. Your Google+ Profile > +1s Stefanie Hahn | www.StefanieHahn.net | July 2012 61. Google+ NewsfeedAt firstglance, thelayout appearsFacebook-esquewith a fewterminologychanges.Click More tosee ALL of yourcircles. Stefanie Hahn | www.StefanieHahn.net | July 2012 62. Google+ CirclesGoogle+ believe that Circles are the better way tomanage who you connect and share with online. Stefanie Hahn | www.StefanieHahn.net | July 2012 63. How to PostSharing updateson Google+ canbe targeted tospecific circles orshared publicly.Share text, links,location, photosand video andthen select whoshould see it. Stefanie Hahn | www.StefanieHahn.net | July 2012 64. Google+ Hangouts One of the coolest Google+ features are Hangouts. You can hangout online and video chat with your clients, team and sphere. Stefanie Hahn | www.StefanieHahn.net | July 2012 65. Google+ HangoutsYou can hangout with9 other people at onetime.Nice FREE meetingalternative :)Share videos, docs,notes and more! Stefanie Hahn | www.StefanieHahn.net | July 2012 66. Google+ HangoutsGoogle+ Hangouts are easy to startCheck your mic (andyour hair) and thendecide who youwant to hangoutwith bydefault, your circleswill appear here.Click Hang out tostart! Stefanie Hahn | www.StefanieHahn.net | July 2012 67. Google+ HangoutsOnce you are hanging out you can invite more, chat viaIM, watch a YouTube video, record a video, mute micsand more check the Settings button for more! Stefanie Hahn | www.StefanieHahn.net | July 2012 68. Why Google+ ?I know, another social networking profile.Another business page. But this is Google andGoogle is still the most trafficked search engine.Consider starting a Google+ profile and/or page and begin engaging this new audience.Take advantage of Google +1s and SPYW toleverage your presence on the web.Find it: plus.google.com Stefanie Hahn | www.StefanieHahn.net | July 2012 69. www.google.com/+1/buttonGOOGLE +1S Stefanie Hahn | www.StefanieHahn.net | July 2012 70. Google +1sThink of Google +1s as social bookmarking. Yourthumbs up endorsement of something you find onthe web. Stefanie Hahn | www.StefanieHahn.net | July 2012 71. Google +1s Part of Profile Stefanie Hahn | www.StefanieHahn.net | July 2012 72. Google +1 Button on Site Stefanie Hahn | www.StefanieHahn.net | July 2012 73. Google +1 Button on BlogYou will findthe Google +1button onwebsites,blogs, blogposts, Googlesearch resultsand more. Ifyou manageyour own siteor blog, youcan add iteasily. Stefanie Hahn | www.StefanieHahn.net | July 2012 74. Google +1sThink of Google +1s as social bookmarking. Yourthumbs up endorsement of something you find onthe web.We trust content that is endorsed by ourconnections (whether we should or not) similarto how we trust peer reviews more thanadvertisements. Google +1s are an endorsementof your content.Find it: www.google.com/+1/button Stefanie Hahn | www.StefanieHahn.net | July 2012 75. www.google.comSEARCH PLUS YOUR WORLD Stefanie Hahn | www.StefanieHahn.net | July 2012 76. Search plus Your WorldSocial Search is HERE. Googles SPYW justserves social search to you on a lovely littleplate right at the top of your results. Whyis SPYW so important?We trust our connections if I see that ChrisSmith has written about something I amGoogling, I am way more likely to click on hislink in my personal results than wade throughthe rest of my results. Stefanie Hahn | www.StefanieHahn.net | July 2012 77. Search plus Your World Stefanie Hahn | www.StefanieHahn.net | July 2012 78. Search plus Your WorldYou do a Googlesearch as younormally would,but now, you getresults from yourcircles onGoogle+ IF youare a Google+user! Stefanie Hahn | www.StefanieHahn.net | July 2012 79. Search plus Your WorldThe socialresults willappear at thetop of yourGoogle searchand can beaccessed withone click. Stefanie Hahn | www.StefanieHahn.net | July 2012 80. Search plus Your World Stefanie Hahn | www.StefanieHahn.net | July 2012 81. Google SPYW & SEOGoogle SPYW is known as social search. Socialsearch works because we believe our friends.We trust product reviews from our peers morethan from an advertisement.Social search has already changed the way wesearch whether you realize it or not. Stefanie Hahn | www.StefanieHahn.net | July 2012 82. Search plus Your WorldJust another reason to check outGoogle+, start using the Google +1 buttonand take advantage of the social search.Find it: www.google.com (when you are aGoogle+ user) Stefanie Hahn | www.StefanieHahn.net | July 2012 83. google.com/dashboardGOOGLE DASHBOARD Stefanie Hahn | www.StefanieHahn.net | July 2012 84. Google DashboardWhat you find in your Google Dashboard mightamaze you or scare you but YOU SHOULDknow what you are putting out into the world.You can control what you share on the web, butyou have to be smart about it. Use thedashboard to tighten up and feel comfortablewith your online data. Stefanie Hahn | www.StefanieHahn.net | July 2012 85. Check Your Google Dashboard Stefanie Hahn | www.StefanieHahn.net | July 2012 86. www.google.com/dashboard I cannot stress enough that YOU must know what you are sharing online. You CAN control your data please take the steps to do so Stefanie Hahn | www.StefanieHahn.net | July 2012 87. A Closer LookLets look at Gmail focus on the contents in theblue box. Manage your chat history, HTTPS(secure browsing) or ALL Gmail settings. See thenew privacy policy or get help! Stefanie Hahn | www.StefanieHahn.net | July 2012 88. Get ControlWhen I click on Manage Chat Settings I am taken therewith one click. Awesome. Make your changes. Save. Stefanie Hahn | www.StefanieHahn.net | July 2012 89. Google DashboardFind it: google.com/dashboardBe aware of what you share so you can feelconfident using around these programs on yourpcs and smartphones. When in doubt, dontpost it. Use the Mother Rule (or the SpouseRule, Kid Rule, etc.) whenposting/sharing/forwarding/uploading Stefanie Hahn | www.StefanieHahn.net | July 2012 90. Thank You!For slides and video fromtodays class, go to:www.stefaniehahn.net/google-tastic Stefanie A. Hahn [email protected] Stefanie Hahn | www.StefanieHahn.net | July 2012