Google, Apple, and

Microsoft Struggle for Your Internet Experience

CASE STUDY BUS 602

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Presented By

Anirudhya Robi (BSSE 0333)IIT, University of Dhaka

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Guided By

Dr. Md. Mahbubul Alam JoardarDirector & ProfessorIIT, University of Dhaka

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The Enemy of My

Enemy is My Friend

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Expansion of Mobile Internet

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Apple and Google in Mobile Computing

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Apple iPhone

Apple has a loyal user base that has steadily grown

iPhone already accounts for over 30% of Apple’s revenue

Success of the App StoreActive 900,000+ apps (as of June 2013), 50 billion

apps downloaded (as of May 2013)

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Google Android

Acquired Android back in 2005Original goal was to counter Microsoft’s attempts

to enter the mobile device marketAdding features that (run multiple apps) Apple’s offerings lacked

Active 1,000,000+ apps, 50 billion apps downloaded (as of July 2013)

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Flexibility Issues

Closed proprietary standards of smartphonesTightly controlled, available exclusively or

selectivelyGoogle doesn’t want Apple to be able to block it from

providing its services on iPhones, or any other smartphone

Can’t surf web freely

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Google Envisions

•Google only needs to spread its advertising networks onto the devices to make a profit

•Mobile phones would be free!

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Case Study Questions

Why is mobile computing so important to these three firms? Evaluate the mobile platform offerings of each firm.

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Answer

Fundamental paradigm shiftThis environment is projected to be a $400 billion e-

commerce marketplaceApps greatly enrich the experience of using a mobile

device

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Case Study Questions

What is the significance of applications and app stores to the success or failure of mobile computing?

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Answer

Whoever creates the most appealing set of devices and applications will derive a significant competitive advantage over rival companies

Apple makes money on each app sold through its App store. That’s worth billions of dollars to the company

Apps for the Android system used on non-Apple devices are available from many different sources

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Case Study Questions

Which company and business model do you believe will prevail in this epic struggle? Explain your answer.

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Answer

As all three companies try to expand into mobile computing, their ability to “turn on a dime” in the face of other competitors may be in serious jeopardy

The Microsoft corporation have very “deep pockets” and will stop at nothing to overturn and destroy Google’s competitive advantage

Every major company that’s been a force in technology in one era has lost its lead in the next era

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Q & A