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Slides from my presentation at the Technology Learning Conference at the University of Alberta on June 16, 2011
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Google Analytics
Tim SchneiderUniversity of Alberta Web Strategy
What we’ll cover
• What it is• What it does• What you should do with it• What next
What it is
• JavaScript• Cookies• Reports
What it does
• Tracks visits to your site
WHAT YOU SHOULD DO WITH IT
Before you even look at your data
SET GOALS
WHY DOES
YOUR SITE EXIST?
Calls to action
• Buy• Download• Start• Register• Pledge• Sign up• Find
• Sponsor• Follow• Friend• Like• Tweet• RSVP
Not goals
• Easy to navigate• Come back often• More hits
With goals in place
• Is your site successful?• Improve your site• Focus resources
Goals
• Complete the video• Comment/share• Feedback• Footer links
What you can track
• Pretty much anything– Clicks on links (pdf, files, play a video)– Exactly where people came from– Form submissions– Downloads– Events (mouse movement, etc)– ______________
@ UAlberta
• All sites through Sitecore have GA• 2 Accounts on each page– Site– Rollup
• GA Certified person• Implement, customize, analyze• Future: Web Analytics team
What next
• Access your account• Learn: http://bit.ly/GAttc20110616• Use it!
What next
• Custom reports• Alerts• Intelligence• Segments• A/B and Multivariate testing
