Google Analytics for Beginners

Workshop on:

Outline

• Why Digital Analytics?

• The Google Analytics layout

• Basic Reporting

• Basic Campaign and Conversion Tracking

What is all this talk about Analytics?

Comments

Information

GenderLocationHabits

Transaction

Insights!

Profit!

?????

Asking the Right QuestionCollecting Data

Analyzing the Data

Why Digital Analytics?

• Acquisition• Knowing about your website

• Developing an interest

• Behavior• Watching a video on your site

• Clicking on a product description

• Conversion• User becomes a customerPurchasing Funnel

Collecting Data for Your Ecommerce Portal

• Create a Google Analytics Account

• Use the account to generate a Tracking Code in JavaScript

• Add the tracking code to your website

Links to step by step process is provided at the end of the presentation

How Google Analytics Work

• The tracker recognizes every time a user loads the website, and collects data on:• Technical information – type of device, browser, language

• User Information – Age, Gender, Hobbies/Interests

• Acquisition information – source, campaign, referrals

• Behavior Information – session time, bounce rate, pageview

• Goal Information

• After the collection, GA pre-processes data based on filters and other requirements and saves the data

• After the data is stored in the database, it cannot be changed

Enough speech, lets get our hands dirty!

• We will look into Google Merchandise Store Account

• While looking at the overview, we will try and answer the following questions:• Which age group of users are dropping out of the store page most of the time?

• For people who spend most time in the website, what is their common interest?

• Which country generates the second most amount of revenue?

• Which device has the lowest sessions?

• Between users coming from Facebook and YouTube, who stays longer?

• Which website pages have most people leaving the site?

• Are there any page in your site which is taking abnormally long time to load?

Next Steps!!

• Get a feel of Google Analytics:• Creating an account in GA - https://support.google.com/analytics/answer/1008015?hl=en

• Connecting GA with your website-https://support.google.com/analytics/answer/1008080?hl=en

• Learn about google analytics hands on and apply for Google Analytics Individual Certification (GAIQ):• Creating a Google Partners account -

https://support.google.com/partners/answer/3198387?hl=en

• Google Analytics Academy courses - https://analytics.google.com/analytics/academy/

• After you are done with the Beginners and Advanced course, apply for GAIQ -https://www.google.com/partners/#p_analyticscertification

Happy Analyzing!