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Presented By,
Group-01 | Digital Marketing
• How did your customers come to your website ?
• What they did on your site ?
• Did they take any action – which was valuable for your Business ?
An ability to better understand your customers & their ‘Activities’ is the crux of Doing Business Online.
User Analysis Content Analysis
Advertising AnalysisSocial Analysis
How many visitors I get on my website ?
Did they come from Google or any other Search Engine ?
How much time they spent on my webpages ?
Where do they live ?
From where did they leave my website ?
From large ‘Global Company’ to ‘One Person Shop’, everyone wants a solution for below questions:
Four Platform Components
Add Google Analytics code to your webpage / website / mobile app / Digital Environment you want to track. (JS for website, SDK for Mobile data collection).
Raw data collected has been sent for processing using the configured settings (Filters) of your Google Analytics account.
Once data is processed, It can’t be changed. Filters permanently removes the data.
Access & Analyse this data using visualization techniques of Reporting
AdWords, AdSense, Webmaster Tools, Internal Data : Other Google Products
Reporting API allows you to directly export data to third party applications or create customised Reporting Formats.
How does it works
The Data Model
Visitor of your Website or AppUsers = Visitors
Amount of Time they spent there
Each Visit = Session
What exactly they do in that time
Imagine this 03 as an Hierarchy
Session 01: Visit to Home Page & leave = 01 Interaction, Page View
Session 02: Visit to Home Page, Watch a Video, Make a Purchase = 03 Interactions
Individual Interactions are called ‘Hits’
Hits can be – Page views, Events, Transactions etc.
How to Setup Google Analytics
Tracking ‘WordPress’ Site
Business Case Scenarios
Accu
wea
ther
• Weather forecast emails’ effectiveness
• Identify their audience and customize its strategy
• 10% of mobile traffic came from devices that didn’t support JS
Dom
ino’
s •Connect CRM and digital data to create a holistic view of customer behavior•Provided visibility into how marketing efforts influence customers•Increased monthly revenue by 6% with Google Analytics Premium and Tag Manager
Leno
vo
• Struggled due to rules-based model
• Implemented Adometry for 6 months
• Expand their view by incorporating in-store purchase data for marketing performance
Presented & Submitted By,Group-01 | Marketing
Anubhuti Gupta 14020841123
Kashyap Shah 14020841136
Vishwakant Padhi 14020841180
Sneha Jadhav 14020841101
Snehdeep Singh Kalsi 14020841166
Parikshit Singh 14020841151
Premna Suzanne Jacob 14020841156
Manali Kukreja 14020841023