177
Date: Author: Good Practices to Maximize your Mobile SEO by Aleyda Solis, SEER Interactive, @aleyda Tweet with Mozinar attendees: #mozinar Technical problems or feedback: Please email [email protected]

Good Practices to Maximize Your Mobile SEO

Embed Size (px)

DESCRIPTION

Slides of SEOmoz #Mozinar about Mobile SEO: Get to know the best practices and criteria to implement a mobile Web presence and establish an SEO strategy that really answer to your site and online business requirements and make the most out of the Mobile search opportunity.

Citation preview

Page 1: Good Practices to Maximize Your Mobile SEO

Date:Author:

Good Practices to Maximize your Mobile SEOby Aleyda Solis, SEER Interactive, @aleyda

Tweet with Mozinar attendees: #mozinar

Technical problems or feedback:Please email [email protected]

Page 2: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

2Aleyda Solis / @aleyda

Mobile Search has Exploded

Page 3: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

3Aleyda Solis / @aleyda

Mobile Search has Exploded

Take a Lookhttp://www.themobileplaybook.com/

Page 4: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

4Aleyda Solis / @aleyda

Google even Introduced a Smartphone GoogleBot

Page 5: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

5Aleyda Solis / @aleyda

Google even Introduced a Smartphone GoogleBot

Check it http://googlewebmastercentral.blogspot.com/2011/12/introducing-smartphone-googlebot-

mobile.html

Page 6: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

6Aleyda Solis / @aleyda

All the “Important” Sites are Going Mobile

Page 7: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

7Aleyda Solis / @aleyda

Mobile Optimization is a Need

Page 8: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

8Aleyda Solis / @aleyda

Mobile Optimization is a Need

Users say ithttp://www.themobileplaybook.com/

Page 9: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

9Aleyda Solis / @aleyda

Google Launched Guidelines to Optimize for Mobile

Page 10: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

10Aleyda Solis / @aleyda

Read Themhttps://developers.google.com/webmasters/

smartphone-sites/

Google Launched Guidelines to Optimize for Mobile

Page 11: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

11Aleyda Solis / @aleyda

But You’re Not Sure How to Do it

Page 12: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

12Aleyda Solis / @aleyda

It’s Like a HUGE Wave

Page 13: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

13Aleyda Solis / @aleyda

That Everybody is Trying to Ride

Page 14: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

14Aleyda Solis / @aleyda

…but not Many Know How to Do it Well

Page 15: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

15Aleyda Solis / @aleyda

Don’t Worry Though

Page 16: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

16Aleyda Solis / @aleyda

I will Teach You How to Surf Mobile Webs

Page 17: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

17Aleyda Solis / @aleyda

You need to Start with a Surf Mobile SEO Analysis

Page 18: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

18Aleyda Solis / @aleyda

1. Learn from Your Current Mobile Users

Page 19: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

19Aleyda Solis / @aleyda

Use your Google Analytics

Page 20: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

20Aleyda Solis / @aleyda

Use your Google Analytics

Go tohttp://www.google.com/analytics/

Page 21: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

21Aleyda Solis / @aleyda

Choose the Mobile Advanced Segments

Page 22: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

22Aleyda Solis / @aleyda

Verify Your Mobile Traffic Volume & Trend

Page 23: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

23Aleyda Solis / @aleyda

Verify Your Mobile Traffic Volume & Trend

Compare your (Volumes & Trends) of (Traffic & Conversions)

from(Mobile, Mobile Organic, Desktop & Desktop

Organic)

Page 24: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

24Aleyda Solis / @aleyda

Go to Audience > Mobile > Devices

Page 25: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

25Aleyda Solis / @aleyda

Verify Your Visitors Mobile Devices

Page 26: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

26Aleyda Solis / @aleyda

Verify Your Visitors Mobile Devices

Compare your (Volume & Trends) of (Devices) from

(Mobile Organic & General Mobile Users).

Page 27: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

27Aleyda Solis / @aleyda

Go to Traffic Sources > Search > Organic

Page 28: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

28Aleyda Solis / @aleyda

Verify Your Organic Mobile Keywords & Pages

Page 29: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

29Aleyda Solis / @aleyda

Verify Your Organic Mobile Keywords & Pages

Compare your Organic (Keywords & Landing Pages) from

(Mobile & Desktop).

Page 30: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

30Aleyda Solis / @aleyda

2. Check Your Current Mobile Site

Experience

Page 31: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

31Aleyda Solis / @aleyda

Go to a Mobile Emulator

Page 32: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

32Aleyda Solis / @aleyda

Go to a Mobile Emulator

You can use http://www.opera.com/developer/tools/mobile/

or http://www.mobilephoneemulator.com

Page 33: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

33Aleyda Solis / @aleyda

Verify the Visibility & Usability of your Content

Page 34: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

34Aleyda Solis / @aleyda

Verify the Visibility & Usability of your Content

Is all your content (Text, Menu, Images, Videos) correctly (Displayed & Working).

Page 35: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

35Aleyda Solis / @aleyda

3. Verify your Mobile Search Behavior

Page 36: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

36Aleyda Solis / @aleyda

Use your Google Webmaster Tools

Page 37: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

37Aleyda Solis / @aleyda

Use your Google Webmaster Tools

Visitwww.google.com/webmasters/tools/

Page 38: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

38Aleyda Solis / @aleyda

Go to Traffic > Search Queries > Mobile

Page 39: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

39Aleyda Solis / @aleyda

Verify Queries & Pages Mobile Search Visibility

Page 40: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

40Aleyda Solis / @aleyda

Verify Queries & Pages Mobile Search Visibility

Compare your (Top Queries & Top Pages) from (Mobile & Web) search results.

Page 41: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

41Aleyda Solis / @aleyda

Go to Health > Crawl Errors > Mobile

Page 42: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

42Aleyda Solis / @aleyda

Identify Mobile Crawl Issues

Page 43: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

43Aleyda Solis / @aleyda

Go to Health > Fetch as Google > Mobile

Page 44: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

44Aleyda Solis / @aleyda

Verify how Googlebot Mobile Access to your Pages

Page 45: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

45Aleyda Solis / @aleyda

Install ScreamingFrog SEO Spider Tool

Page 46: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

46Aleyda Solis / @aleyda

Install ScreamingFrog SEO Spider Tool

Download it from http://www.screamingfrog.co.uk/seo-spider/

Page 47: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

47Aleyda Solis / @aleyda

Configure it to Crawl as Googlebot Mobile

Page 48: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

48Aleyda Solis / @aleyda

Configure it to Crawl as Googlebot Mobile

Check the different Google Crawlershttp://support.google.com/webmasters/bin/

answer.py?hl=en&answer=1061943

Page 49: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

49Aleyda Solis / @aleyda

Check how Googlebot Mobile Crawls your Site

Page 50: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

50Aleyda Solis / @aleyda

Install the User Agent Switcher Firefox Add-On

Page 51: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

51Aleyda Solis / @aleyda

Install the User Agent Switcher Firefox Add-On

Download it from https://addons.mozilla.org/en-US/firefox/

addon/user-agent-switcher/

Page 52: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

52Aleyda Solis / @aleyda

Verify your Mobile & Desktop Search Results

Page 53: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

53Aleyda Solis / @aleyda

Compare your (Titles, Descriptions, URLs, Snippets, Competitors)

from (Mobile, Tablet & Web) search results.

Verify your Mobile & Desktop Search Results

Page 54: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

54Aleyda Solis / @aleyda

Install the SEOmoz SEO Toolbar

Page 55: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

55Aleyda Solis / @aleyda

Install the SEOmoz SEO Toolbar

Download it from http://www.seomoz.org/seo-toolbar

Page 56: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

56Aleyda Solis / @aleyda

Identify the popularity of your Mobile Ranking Pages

Page 57: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

57Aleyda Solis / @aleyda

Identify the popularity of your Mobile Ranking Pages

Compare your (Domain, Page Authority & External Links)

With your Mobile Ranking Competitors

Page 58: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

58Aleyda Solis / @aleyda

Use Open Site Explorer

Page 59: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

59Aleyda Solis / @aleyda

Use Open Site Explorer

Go tohttp://www.opensiteexplorer.org/

Page 60: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

60Aleyda Solis / @aleyda

Verify your Popularity and Competitors Link Metrics

Page 61: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

61Aleyda Solis / @aleyda

Verify your Popularity and Competitors Link Metrics

If your Competitors already have a Mobile site version,

Verify them here.

Page 62: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

62Aleyda Solis / @aleyda

Not Much? These are just your current site results

Page 63: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

63Aleyda Solis / @aleyda

Now It’s time to see What’s out There!

Page 64: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

64Aleyda Solis / @aleyda

4. Research your Mobile Industry

Audience

Page 65: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

65Aleyda Solis / @aleyda

Use Google’s Keyword Tool

Page 66: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

66Aleyda Solis / @aleyda

Use Google’s Keyword Tool

Go tohttps://adwords.google.com/o/KeywordTool

Page 67: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

67Aleyda Solis / @aleyda

Choose the Mobile Devices Filter

Page 68: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

68Aleyda Solis / @aleyda

Check Mobile Search Volume for Relevant Keywords

Page 69: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

69Aleyda Solis / @aleyda

Check Mobile Search Volume for Relevant Keywords

Use the Keywords Identified in your Site Analysis to obtain more ideas

Page 70: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

70Aleyda Solis / @aleyda

Pretty cool right? Let’s go for more!

Page 71: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

71Aleyda Solis / @aleyda

Use Keyword Tools Like SEMRush & SearchMetrics

Page 72: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

72Aleyda Solis / @aleyda

Use Keyword Tools Like SEMRush & SearchMetrics

Go to http://www.semrush.com/ or http://suite.searchmetrics.com/en/essentials

Page 73: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

73Aleyda Solis / @aleyda

Identify More Keyword Ideas from your Competitors

Page 74: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

74Aleyda Solis / @aleyda

Identify More Keyword Ideas from your Competitors

Verify the specific Mobile Search Volume for these potential Keywords with the Google

Keyword Tool

Page 75: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

75Aleyda Solis / @aleyda

Now you see all the Potential Mobile Waves?

Page 76: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

76Aleyda Solis / @aleyda

It’s time to Choose how to Ride Them

Page 77: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

77Aleyda Solis / @aleyda

5. Select the Best Mobile Site

Architecture

Page 78: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

78Aleyda Solis / @aleyda

All of them have Pros, Cons & SEO Best Practices

Page 79: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

79Aleyda Solis / @aleyda

Select the Most Suitable for You

Page 80: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

80Aleyda Solis / @aleyda

Validate with the previously identified information,

your content needs & technical capacity.

Select the Most Suitable for You

Page 81: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

81Aleyda Solis / @aleyda

Let’s Learn How to Make the Most Out of Them

Page 82: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

82Aleyda Solis / @aleyda

6. General Mobile SEO Recommendations

Page 83: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

83Aleyda Solis / @aleyda

Go to PageSpeed Insights

Page 84: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

84Aleyda Solis / @aleyda

Go to PageSpeed Insights

Visit https://developers.google.com/speed/pagespee

d/insights

Page 85: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

85Aleyda Solis / @aleyda

Optimize your Mobile Web Site Speed

Page 86: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

86Aleyda Solis / @aleyda

Optimize your Mobile Web Site Speed

Make sure that your Mobile Pages load fast. Take into consideration Mobile limited CPU capabilities and Mobile Networks round-trip

times.

Page 87: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

87Aleyda Solis / @aleyda

Follow the Speed Recommendations for Mobile

Page 88: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

88Aleyda Solis / @aleyda

Follow the Speed Recommendations for Mobile

Visit https://developers.google.com/speed/docs/best-

practices/mobile

Page 89: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

89Aleyda Solis / @aleyda

Make the Mobile Content Relevant for its Audience

Page 90: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

90Aleyda Solis / @aleyda

Make the Mobile Content Relevant for its Audience

Use your Mobile Search Keywords to Optimize and Prioritize your Mobile Content.

Page 91: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

91Aleyda Solis / @aleyda

Optimize the Structural Mobile Page Elements

Page 92: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

92Aleyda Solis / @aleyda

Optimize the Structural Mobile Page Elements

Titles, URLs, Meta Descriptions Should be Highly Relevant & Concise

Page 93: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

93Aleyda Solis / @aleyda

Validate how they’re shown in Mobile Results

Page 94: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

94Aleyda Solis / @aleyda

Remember to Keep Short Titles & Meta Descriptions.

Verify them with Mobile Emulators.

Validate how they’re shown in Mobile Results

Page 95: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

95Aleyda Solis / @aleyda

Give the Content a Meaning with Structured Data

Page 96: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

96Aleyda Solis / @aleyda

Give the Content a Meaning with Structured Data

Read http://support.google.com/webmasters/bin/ans

wer.py?hl=en&answer=99170 and Use

http://www.google.com/webmasters/tools/richsnippets

Page 97: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

97Aleyda Solis / @aleyda

If Local, create a Google+ for Business presence

Page 98: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

98Aleyda Solis / @aleyda

If Local, create a Google+ for Business presence

Visit http://www.google.com/+/business/

Page 99: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

99Aleyda Solis / @aleyda

Optimize your Mobile Interface with Consistency

Page 100: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

100Aleyda Solis / @aleyda

Optimize your Mobile Interface with Consistency

Beware of Flash & Non-Mobile Friendly Elements.

Follow These Usability Guidelines: http://www.nngroup.com/articles/optimizing-a-

screen-for-mobile-use/

Page 101: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

101Aleyda Solis / @aleyda

Easy Right? Now Let’s Learn about each Approach

Page 102: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

102Aleyda Solis / @aleyda

7. Responsive Web Design SEO

Guidelines

Page 103: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

103Aleyda Solis / @aleyda

Responsive Web Design Concept

Page 104: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

104Aleyda Solis / @aleyda

Responsive Web Design Concept

Is a Web Design approach that uses CSS3 Media Queries and a fluid grid to display a flexible

design that automatically adapts to the device.

Page 105: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

105Aleyda Solis / @aleyda

Responsive Web Design Concept

Page 106: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

106Aleyda Solis / @aleyda

Responsive Web Design Concept

Use http://mattkersley.com/responsive/ or http://responsive.victorcoulon.fr/

To Verify a Page Responsiveness

Page 107: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

107Aleyda Solis / @aleyda

Google Recommends Responsive for Smartphones

Page 108: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

108Aleyda Solis / @aleyda

Read ithttp://

googlewebmastercentral.blogspot.com.es/2012/06/recommendations-for-building-

smartphone.html

Google Recommends Responsive for Smartphones

Page 109: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

109Aleyda Solis / @aleyda

Google Provides Recommendations for Responsive

Page 110: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

110Aleyda Solis / @aleyda

Google Provides Recommendations for Responsive

Check themhttp://

googlewebmastercentral.blogspot.com.es/2012/04/responsive-design-harnessing-power-

of.html

Page 111: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

111Aleyda Solis / @aleyda

Responsive Web Design has Pros & Cons

Page 112: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

112Aleyda Solis / @aleyda

Responsive Web Design has Pros & Cons

If you have the technical capacity and your content, offering & keywords for Mobile and

Desktop are very similar, this would be the best alternative for you.

Page 113: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

113Aleyda Solis / @aleyda

You can use Responsive Web Frameworks

Page 114: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

114Aleyda Solis / @aleyda

You can use Responsive Web Frameworks

Go to http://twitter.github.com/bootstrap/

Page 115: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

115Aleyda Solis / @aleyda

Or Responsive Web Templates for your CMS

Page 116: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

116Aleyda Solis / @aleyda

Or Responsive Web Templates for your CMS

Go to http://wordpress.org/extend/themes/ or your CMS Themes Gallery

Page 117: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

117Aleyda Solis / @aleyda

SEO Tip: Allow the Crawling of your Site Assets

Page 118: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

118Aleyda Solis / @aleyda

SEO Tip: Allow the Crawling of your Site Assets

Don’t Block CSS, Images, JS to Search Engines.

Page 119: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

119Aleyda Solis / @aleyda

SEO Tip: Effectively Use Javascript for Rendering

Page 120: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

120Aleyda Solis / @aleyda

SEO Tip: Effectively Use Javascript for Rendering

Check Google’s Recommendation https://developers.google.com/

webmasters/smartphone-sites/javascript

Page 121: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

121Aleyda Solis / @aleyda

SEO Tip: Verify More the Web Speed & Visualization

Page 122: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

122Aleyda Solis / @aleyda

SEO Tip: Verify More the Speed & Visualization

Since you will use the same pages for Mobile & Desktop it’s a must to validate

their loading times and visualization issues.

Page 123: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

123Aleyda Solis / @aleyda

Some Responsive Mobile Web Examples

vs

Page 124: Good Practices to Maximize Your Mobile SEO

vs

Good Practices to Maximize your Mobile SEO

124Aleyda Solis / @aleyda

Some Responsive Mobile Web Examples

Other Responsive Sites are http://www.starbucks.com/, http://mashable.com/ and http://thenextweb.com/

Page 125: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

125Aleyda Solis / @aleyda

Not for you? Let’s see with Dynamic Serving

Page 126: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

126Aleyda Solis / @aleyda

8. Dynamic Serving SEO Guidelines

Page 127: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

127Aleyda Solis / @aleyda

Dynamic Serving Concept

Page 128: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

128Aleyda Solis / @aleyda

Dynamic Serving Concept

Your Web server responds with a different HTML in the same URL depending on the user agent

requesting the page: Mobile or Desktop

Page 129: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

129Aleyda Solis / @aleyda

Dynamic Serving Concept

Page 130: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

130Aleyda Solis / @aleyda

Dynamic Serving Concept

It’s the same URL but the HTML shown to Mobile users & Bots it’s different than the one

shown to Desktop users & Bots

Page 131: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

131Aleyda Solis / @aleyda

Dynamic Serving Pros & Cons

Page 132: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

132Aleyda Solis / @aleyda

Dynamic Serving Pros & Cons

If you cannot go Responsive due to the need of a highly differentiated offering for Mobile users or

Responsive technical restrictions, Dynamic Serving is the alternative.

Page 133: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

133Aleyda Solis / @aleyda

SEO Tip: Use the Vary HTTP header “User Agent”

Page 134: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

134Aleyda Solis / @aleyda

SEO Tip: Use the Vary HTTP header “User Agent”

Follow Google’s User-Agent Detection Recommendation

https://developers.google.com/webmasters/smartphone-sites/redirects

Page 135: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

135Aleyda Solis / @aleyda

SEO Tip: Effectively Detect and Serve User Agents

Page 136: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

136Aleyda Solis / @aleyda

SEO Tip: Effectively Detect and Serve User Agents

Serve the same HTML to Users & Bots.

https://developers.google.com/webmasters/smartphone-sites/detecting-user-agents

Page 137: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

137Aleyda Solis / @aleyda

vs

Dynamic Serving Mobile Site Examples

Page 138: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

138Aleyda Solis / @aleyda

Dynamic Serving Mobile Site Examples

vsOther Dynamic Serving Sites are http://www.zillow.com/, https://www.tumblr.com/

and http://edition.cnn.com/

Page 139: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

139Aleyda Solis / @aleyda

Still can’t see it? Check the Parallel Mobile Option

Page 140: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

140Aleyda Solis / @aleyda

9. Parallel Mobile Site SEO Guidelines

Page 141: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

141Aleyda Solis / @aleyda

Parallel Mobile Site Concept

Page 142: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

142Aleyda Solis / @aleyda

Parallel Mobile Site Concept

You create a specific mobile site structure with its own URLs, under an “m” subdomain,

targeting mobile users, redirecting users to their correct site version if necessary.

Page 143: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

143Aleyda Solis / @aleyda

Parallel Mobile Site Concept

Page 144: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

144Aleyda Solis / @aleyda

Parallel Mobile Site Concept

Show each Page Content through Two Different URLs, one for Mobile and another for Desktop.

Page 145: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

145Aleyda Solis / @aleyda

Parallel Mobile Site Concept

Page 146: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

146Aleyda Solis / @aleyda

Parallel Mobile Site Concept

If the Mobile URLs end-up ranking in the Desktop Results and viceversa, users & bots

should be 301-redirected to their correct page version

Page 147: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

147Aleyda Solis / @aleyda

Parallel Mobile Site Pros & Cons

Page 148: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

148Aleyda Solis / @aleyda

If you cannot Implement a Dynamic Serving Mobile Version due technical restrictions, then

your alternative is a Parallel Mobile Site.

Parallel Mobile Site Pros & Cons

Page 149: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

149Aleyda Solis / @aleyda

SEO Tip: Use Consistent URLs in an “m” Subdomain

Page 150: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

150Aleyda Solis / @aleyda

SEO Tip: Use Consistent URLs in an “m” Subdomain

Keep the Mobile URL structure as clean and relevant as possible, without adding any

unnecessary directories.

Page 151: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

151Aleyda Solis / @aleyda

SEO Tip: Use Consistent URLs in an “m” Subdomain

Unlike this URL

Page 152: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

152Aleyda Solis / @aleyda

SEO Tip: Redirect Users to the correct URL versions

Page 153: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

153Aleyda Solis / @aleyda

SEO Tip: Redirect Users to the correct URL versions

Detect & Redirect User Agent as specified inhttps://developers.google.com/webmasters/

smartphone-sites/redirects

Page 154: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

154Aleyda Solis / @aleyda

SEO Tip: Add the alternate & canonical Annotations

Page 155: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

155Aleyda Solis / @aleyda

SEO Tip: Add the alternate & canonical annotations

Refer each mobile URL to its desktop alternative and viceversa with the rel alternate

& canonical annotations https://developers.google.com/webmasters/

smartphone-sites/details

Page 156: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

156Aleyda Solis / @aleyda

SEO Tip: Add rel=“alternate” in Desktop Sitemaps

Page 157: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

157Aleyda Solis / @aleyda

SEO Tip: Add rel=“alternate” in Desktop Sitemaps

Check Sitemaps Recommendations for Smartphones

https://developers.google.com/webmasters/smartphone-sites/details

Page 158: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

158Aleyda Solis / @aleyda

SEO Tip: Always link between your URL versions

Page 159: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

159Aleyda Solis / @aleyda

SEO Tip: Set Analytics to show your full hostname

Page 160: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

160Aleyda Solis / @aleyda

SEO Tip: Set Analytics to show your full hostname

To specifically see your mobile subdomain activity

http://cutroni.com/blog/2007/11/19/tracking-sub-domains-with-google-analytics/

Page 161: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

161Aleyda Solis / @aleyda

Parallel Mobile Site Examples

vs

Page 162: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

162Aleyda Solis / @aleyda

Parallel Mobile Site Examples

vsOther Parallel Mobile Sites are http://www.ebay.com/,

http://www.huffingtonpost.com/ and http://www.flickr.com/

Page 163: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

163Aleyda Solis / @aleyda

Can you feel the Waves now? How can you evolve?

Page 164: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

164Aleyda Solis / @aleyda

10. Measure and Evolve your Mobile

Presence

Page 165: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

165Aleyda Solis / @aleyda

Beware of Safari Search Referrer issues with iOS 6

Page 166: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

166Aleyda Solis / @aleyda

Beware of Safari Search Referrer issues with iOS 6

The referrer isn’t passed as iOS 6 Safari Search moved to SSL and search traffic is counted as

Direct. A workaround is

http://www.blindfiveyearold.com/reclaiming-lost-ios-search-traffic

Page 167: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

167Aleyda Solis / @aleyda

Track your Mobile Site Organic Traffic & Conversions

Verify if the Mobile Organic (visibility, traffic & conversions) have been as expected with your

optimized (Pages & Keywords).

Page 168: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

168Aleyda Solis / @aleyda

Continously Improve the Mobile SEO Process

Is the Mobile Organic Search ROI positive?Optimize or Expand the Mobile SEO Process

accordingly.

Page 169: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

169Aleyda Solis / @aleyda

Is the time to go for a Mobile App?

Page 170: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

170Aleyda Solis / @aleyda

Is the time to go for a Mobile App?

You need to analyze …

Page 171: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

171Aleyda Solis / @aleyda

Is the time to go for a Mobile App?

Are a high volume of your traffic & conversions coming from a specific mobile platform?

Page 172: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

172Aleyda Solis / @aleyda

Is the time to go for a Mobile App?

Do you need to provide higher user experience and functionalities that need more mobile

integration?

Page 173: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

173Aleyda Solis / @aleyda

Is the time to go for a Mobile App?

Are the Mobile app development costs going to be covered by the expected conversions growth?

Page 174: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

174Aleyda Solis / @aleyda

Is the time to go for a Mobile App?

If so, then It’s time to evolve again.

Page 175: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

175Aleyda Solis / @aleyda

Now You’re Ready for Bigger Mobile Waves. Go!

Page 176: Good Practices to Maximize Your Mobile SEO

Thanks! It’s Mobile SEO Q&A Time

@aleyda

www.seerinteractive.com

[email protected]

http://seomoz.org/webinars

Page 177: Good Practices to Maximize Your Mobile SEO

Good Practices to Maximize your Mobile SEO

177Aleyda Solis / @aleyda

Flickr Photos under Creative Commons

http://www.flickr.com/photos/23024164@N06/4146025578/http://www.flickr.com/photos/jeffrowley/6675142613/http://www.flickr.com/photos/jeffrowley/7359536102/ http://www.flickr.com/photos/mikebaird/2058765024/http://www.flickr.com/photos/jeffrowley/6675138821/ http://www.flickr.com/photos/denisdore/5843321172/http://www.flickr.com/photos/k38shawn/3039691067/

http://www.flickr.com/photos/miguelnavaza/5896656148/http://www.flickr.com/photos/sometimes_sam/5139378515/

http://www.flickr.com/photos/dansays/9944519/ http://www.flickr.com/photos/idlphoto/8000769447/

http://www.flickr.com/photos/petercraig/2088084658/ http://www.flickr.com/photos/miguelnavaza/2508671290/ http://www.flickr.com/photos/glennharper/1109457889/

http://www.flickr.com/photos/miguelnavaza/2781461967/ http://www.flickr.com/photos/gregoryjordan/4279196294/ http://www.flickr.com/photos/sleepflower18/2626245934/

http://www.flickr.com/photos/madlyinlovewithlife/6036480258/ http://www.flickr.com/photos/localsurfer/43336189/

http://www.flickr.com/photos/anthony_goto/4073980049/ http://www.flickr.com/photos/laurent_guerin/2304612153/