Globalisation

What is globalisation?

• Globalisation stands for the interlinking of the worlds people, firms and government. Globalisation is usually the result of closer ties in international trade, also known as bilateral(joint) trade agreements. Because of these agreements, cross country investment rises. This increase in investments is assisted by the increase of information from technology and communication, which has undergone an important improvement over the last two decades with the rise of the internet, mobile and new technology.

How does this link into media?

• Globalisation will have an affect on the media of today as…

• Markets are expanded. Meaning a single market can appeal worldwide and can sell products to other countries.

• Resources become cheaper, due to cross country investments. Cheaper labour contributes to cheaper costs.

• International development. Due to new technology, investments wen national and more business was made in the media industry