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As it is turning into the 21st Century, global business paradigm has completely changed. There has been an enormous transition of values from machinery to human beings, information to knowledge, rationality to creativity, economic values to cultural and ecological values. Definition of a "product" has also changed as competitive products contain higher values such as creative concepts, stories and experiences. In other words, art and design products should reflect changes in lifestyle, sensibility of human beings and social responsibility. In this "Creative Economy", the origin of competitiveness is capacity to synthesize the time, humanity and society. In this session, top global design school deans and artists will speak about the changing roles and paradigms of art and design in the era of creative economy.
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Art and Design in the Era of Creative Economy
Alberto Bonisoli Seoul, November 3rd, 2011
Aim of the Presentation:
To propose ideas about how Art and Design Education is answering to the
challenges of Creative Economy,
from a Design School perspective.
Art and Design in the Era of Creative Economy
The development of Creative Economy is a global trend that may have different meanings:
The contribution to GDP of Creative Industries is increasing, in particular in developed economies
Several developing countries are promoting Design as a strategic tool to add value to their products
Creativity and Innovation are considered key managerial competencies to be enhanced within organisations.
Creative Economy: a global perspective
Domus Academy, established in 1982, in Milan, Italy
11 one-year Master Programs in Design, Fashion, Architecture and Business
International student body: 300 students, 10% Italians
Professional Designers as Faculty
Project-based educational model
Companies involved within the learning process
From 2009 it is part of Laureate International Universities
A Design School Perspective
From a Design School perspective, projects with companies are testing fields for future
designers
In a partnership with a Design School, Companies are mainly looking for:
Ideas and Concepts
Graduates and Talents
Visibility and Access to Networks
The Design School – Companies Relationship
More Education in Design
Vocational Institutions upgrade to University status
Humanities added to Design Bachelor Degrees
Development of Post Graduate Design Programmes, also in fields as Graphic, Web and Media Design
How Design Education is changing?
The future of Product Design
An increasing demand for a multi and inter disciplinary approach to design
A more versatile designer, able to work in different areas, as the design of products, packaging, interiors,
temporary spaces, etc….?
How Design Education is changing?
Not only Fashion Designers
The Fashion System is highly competitive and continuously evolving, generating the need for new
and changing professions
Fashion Designers need to deal with other design fields, as video making, web and interaction design
How Design Education is changing?
Is Design going to change Business Education?
Design Schools offer programs matching Design and Business
Business Schools integrate Design in the curricula to differentiate their portfolio of management degrees
How Design Education is changing?
We have to get used to an increasing importance of Creative Economy
Art and Design can contribute to find solutions to future challenges
Design Education is globally growing and adapts its structure and programmes to the needs of rapidly
evolving professions
Companies and Schools have a mutual interest to work together
Conclusions
THANK YOU