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www.eseune.edu/gemmba+34 94 491 40 10
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WORLDWIDE PROGRAM COORDINATORS
Western Europe: [email protected]
North America: [email protected]
Central America: [email protected]
México: [email protected]
Venezuela: [email protected]
Colombia: [email protected]
Perú: [email protected]
Russia: [email protected]
China: [email protected]
Spain: [email protected]
doble sentido [dobles.net]
The economic potential of Brazil, Russia, India
and China is such that they could become the
World’s four most dominant economies by the
year 2050. These countries encompass over
25% of the world’s land mass, 40% of the
world’s population, with a combined GDP (PPP)
of 18.5 trillion dollars. These four countries
are amongst the biggest and fastest growing
emerging markets.
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THE FOUR FASTEST-CHINA
The People’s Republic of China is the world’s second
largest economy after the United States. It is the world’s
fastest-growing major economy, with average growth
rates of 10% for the past 30 years. China is also the
largest exporter and second largest importer of goods in
the world. China became the world’s top manufacturer in
2011, surpassing the United States.
INDIA
The Indian economy is the tenth largest in the world
by nominal GDP and the fourth largest by purchasing
power parity (PPP). Following strong economic reforms
implemented by the post-independence socialist
government, the country’s economic growth progressed at
a rapid pace.
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GROWING MARKETSRUSSIA
Russia is the largest country in the world in terms of
area (more than 6.6 million square miles) and is one of
the world’s leading producers of oil, gas and coal. Also
produces iron, bauxite and precious metals as gold. Russia
has rich agricultural soil and is a net exporter of grain and
timber. The nation completely encompasses the north
of Asia and 40% of the European continent. The Russian
economy has undergone massive change since the fall of
the Soviet Empire, transitioning from a centrally planned
economy to a more market-based and globally integrated
economy and has averaged 7% growth since 1998.
BRAZIL
The Brazilian economy is the largest amongst the Latin
American nations, and the second largest in the western
hemisphere. Brazil is one of the fastest-growing major
economies in the world, and is forecast to become one of
the World’s five largest economies in the decades to come.
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BEIJINGBeijing is amongst the most developed cities in China, with tertiary
industry accounting for 73% of its GDP. Finance is one of Beijing’s most
important industries. Beijing is increasingly becoming recognized for
its innovative entrepreneurs and high-growth start-ups. This culture
is backed by a large community of both Chinese and foreign venture
capital firms. The Beijing economy is largely comprised of the numerous
large corporations based there, rather than as a centre for Chinese
entrepreneurship.
SHANGHAIShanghai is the commercial and financial centre of mainland China. Today
it is one of the most prosperous cities in the world. Its cosmopolitan
character, sophisticated and affluent consumers, and highly educated
and skilled labour force make it highly attractive to overseas investors.
Shanghai has recorded double-digit growth for 15 consecutive years
since 1992 to become the center of finance and trade in the new China.
Shanghai is now aiming to be a global financial hub and international
shipping center in the near future.
HONG KONGHong Kong is one of the World’s leading international financial centers. The
Hong Kong Stock Exchange is the seventh largest in the world, and Hong
Kong is the world’s eleventh largest trading entity and re-export center.
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BANGALOREBangalore is the fastest growing major metropolis in India.
Bangalore is called the Silicon Valley of India because of the
large number of information technology companies located in
the city (contributing 33% of India’s IT exports).
RIO DE JANEIRORio de Janeiro was chosen as the location for the
headquarters of many private, national, multinational, and
state corporations. The service sector dominates the
economy and includes banking (with the second most active
stock market in Brazil; the Bolsa da Valores do Brasil).
Tourism and entertainment are other key sectors of the city’s
economy, and the city is the nation’s top tourist attraction for
both Brazilians and foreigners.
MOSCOWMoscow is the capital, the most populous city, and the most
populous federal region of Russia. The city is a major political,
economic, cultural, scientific, religious, financial, educational,
and transportation centre for Russia and the continent.
Moscow is the most northern city on Earth with a population
above 10,000,000, the most populous city on the continent of
Europe, and the sixth largest city proper in the world.
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Innovative and globally oriented
ESEUNE Business School is an open, plural, diverse and
globally oriented academic institution.
ESEUNE’s business education and research covers
markets in four continents, with over 20 years’ experience
delivering management training in Europe (Spain), Asia (China),
North America (Georgetown University, Washington DC) and
South America.
Around the world and for over two decades, ESEUNE
continues innovating across all its programs in order to
provide business leaders with the knowledge and skills to
operate anywhere in the World.
Participants from over 30 countries have entrusted their
training to us, which shows ESEUNE is one of Europe’s most
innovative and prestigious business schools. You will find a
truly international student body on your MBA. Cosmopolitanism
and cultural diversity are the foundations of ESEUNE creative
teaching methods.
As one of Europe’s first graduate business schools running
programs in China, ESEUNE brings together people, cultures
and ideas from around the world to change lives and transform
organizations.
Real world partnerships
After 20 years delivering business management education,
we have built a strong network across different industries.
Our teachers and faculty members are accomplished,
internationally renowned executives, leading practitioners in
business, who pass on their expertise to students. Visiting
lecturers include senior managers from top companies
including consultancy enterprises, who will provide the
participant real working experience. The School’s research
is carried out in collaboration with major organizations and
clusters. ESEUNE full-time MBA programs include at least 6
months internship.
Exceptional value for money
Our gemMBA stands out as exceptional value for money
because our network in China allows us to offer students low
living costs and competitive scholarship policies for those
students who successfully fulfill their internship.
International profile
Five continents are represented among the students at
ESEUNE.
TWO LEADING ACADEMIC INST ITUT IONSWHY SUCCESSFUL PEOPLECHOOSE ESEUNE MBA
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World-class and global accreditation
ESEUNE Business School is a Full Member of CLADEA, the
Latin American Council of Business Schools (the association
which brings together the top business schools in Europe and
Latin America). CLADEA is an association of higher education
institutions dedicated to teaching and research in the area
of public and private management. CLADEA reciprocal
membership has links with leading academic networks across
the world:
• EFMD, European Foundation for Management
Development (EFMD)
• AACSB International, The Association of Advanced
Collegiate Schools of Business
• VON HUMBOLDT ASSOCIATION
• BALAS
• WACRA, World Association for Case Research and
Development
ESEUNE Alumni Network
The Alumni Network includes MBA graduates. This highly
supportive network with executives from over 30 countries
who understand your challenges will help you to identify hidden
opportunities and to understand different industries and roles.
Most of ESEUNE alumni are today’s leaders; over 80% of them
work as CEOs, or participate at board level and/or senior
committee level.
TWO LEADING ACADEMIC INST ITUT IONS“Nowadays anyone thinking about running a company definitely must know about business in China. ESEUNE and North China University of Technology (NCUT) are an excellent option to introduce you to a culture that has and will continue to have a global importance as years goes by. The people you’ll meet, the organizations you will be visiting, and the whole experience at Beijing amazing and undoubtedly: once in a lifetime. And if you think that language is an issue, you’ll be surprised!”
Manuel Ernesto Martínez (El Salvador), GMBA 2010-2011
The experience in China was simply spectacular. Culture shock is as rich as the classes themselves. Chinese culture, naturally collectivist, opens up a whole new perspective in different aspects of yourpersonal life and opens your mind to countless new businesses. While at Beijing you immediately realize that the world goes at another speed there. It is almost evident that all poles of growth and new opportunities are on this side of the globe. Experience in Asia is absolutely necessary to understand and internalize these changes and learn to adapt in the best way. One must be there to understand how culture governs China every day and business are no exception. Their organizations, their perspectives, their interests, their weaknesses and the opportunities of business become evident being there. ESEUNE-NCUT has a large campus with all facilities to the student. There are several dining options, ability to do almost all sports and, especially, the people (students, lecturers and staff) are always willing to lend a hand when someone needs it.
Miguel Gallego (Colombia) GMBA 2010-2011
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WHY THE NCUT IS THE BEST PLACE TO STUDY YOUR MBA
NCUT and Beijing: modern campus, historical City
The gemMBA main Campus is located in Beijing (China)
at North China University of Technology (NCUT). This modern
Campus is situated at the foot of Beijing’s Western Hills,
covering an area of 247,600 square meters with the total floor
space of 170,000 m2, and a sporting space of 38,958 m2.
The gemMBA participants have complete and modern
academic facilities including on campus accommodation,
meals, library, sports facilities, etc. The Campus is located
in the Shijingshan District, 15 minutes walking from The
Bajiao Amusement Park Metro Station (5 minutes by bus)
that connects the Campus with the City Center, Tian´anmen,
Forbidden City, Olympic Center, Beijing Zoo, Beijing Libray,
Hutongs, Shopping Center, etc.
The North China University of Technology (NCUT) is a
multi-disciplinary institution, Which, taking industrial automation
and modern management as its main fields of study and
instruction, combines engineering and science with liberal arts
in its teaching and research programs.
NCUT is comprised of 7 colleges,offering 25
undergraduate programs,8 experimental centers and 5
research institutes, as well as a computer-managed library with
a collection of 46,430 books and periodicals, an art gallery,
a remote audio and visual education center and a sports
center. NCUT has been involved in 24 projects of the Funds of
National Natural Sciences, Funds of National Social Sciences
and National high-tech Projects, and over 80 ministerial-
level projects, among which over 100 projects passed the
provincial or ministerial-level technical appraisement. More
than 70 projects were awarded the national and ministerial-
level prizes, and 27 were given the national patent right for
their remarkable achievements. NCUT’s faculty has had 1,150
academic papers and over 210 monographs published both
at home and abroad. NCUT advocates a close combination of
research activities with teaching and the school-run entities’
practice.
My experience studing in China was amazing. I really enjoy everything, since food, the culture, and people to the city. Everything was different; I have never been in a place that each thing causes me intrigue. Chinese people are very nice, they are very polite and they are always smiling you. The program between ESEUNE and NCUT was very well organized, and we count on a person from China who helped us in everything in there. In my personal opinion, if you had the opportunity to go there you should do it. It really helps to understand the differences between cultures and to learn about one of the most important markets at this time and for the next decades. Tamara Cerioni (Argentina), GMBA 2010-2011
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“The experience in China was outstanding. Being able to both study the culture in a classroom and then live it outside in the real world and in the Chinese historic sites can help you understand how culture and history are such an important issues in the Chinese society. The ESEUNE-NCUT Campus has the essential facilities that are a must to enjoy the experience to the maximum. Sport facilities are one of the main attractions on-campus since you get the chance to get in touch and bond with chinese studentsand professors. Students and staff were very helpful at all times, both in and out of the classroom. You get the opportunity to share knowledge about eastern and western culture”.
Raúl Angulo (Venezuela), GMBA 2010-2011Most students at NCUT University are Chinese. This is really
important for the gemMBA students to learn the language and
the Chinese way of thinking. You will be submerged into real
Chinese atmosphere. Meantime,Chinese students will ask you to
join them for different activities that take place at the campus,
like playing football, baseball and basketball.
Living NCUT
The Shijingshan District where gemMBA’s main campus
is located is a modern area in the Beijing fourth ring. Near
the Campus students can find Malls and restaurants. The
famous Beijing Shijingshan Amusement Park is a theme park
located at 15 minutes walking from Campus. Near the Campus
participants can enjoy the Beijing’s Western Hills, The Yunju
Temple (7th century), the Babaoshan Revolutionary Cemetery
(Beijing’s main resting place for revolutionary heroes), etc.
Why study in Beijing?
Beijing is the culture, art and traditional architecture
central. It has a long history, slower pace of life and beautiful
landscape. If you want to understand the Chinese culture
better, then you definitely you must choose Beijing. By living
here, you will get involved in Chinese culture in your daily life,
achieving a real important foundation; You will be able to better
understand Chinese people’s way of thinking and feelings. The
world’s top organizations have achieved their success because
they know how to manage human resources. Therefore, top
organizations are demanding managers that are able to
understand local people in China.
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DEAN’S WELCOMEOn behalf of the faculty, staff, alumni and students of the ESEUNE Business School, I welcome you to the Global Emerging Markets
MBA and invite you to learn about our most innovative and fascinating program.
CEOs today face a complex array of challenges. Only a few years ago, most of the competition came from within the local market.
Today, competitors may be on the other side of the world; the biggest, fastest-growing markets are China, India, Russia and Brazil.
They have attracted the greatest investor attention in recent years and are going to be the drivers of the 21st century economy.
Demand for MBAs in emerging markets has never been stronger. Companies in many emerging economies are looking
for people trained to assist them in taking advantage of the opportunities for growth in the global economy.
Due to these new demands in emerging markets, a change in behavior of international MBA students has inevitably resulted.
A few years ago, an international MBA was a bridge to a new life in the USA or Western Europe. Today, an international MBA is all
about learning international business practices, and creating a global network which can be a powerful career advantage for seeking
to exploit the rapid growth of China, South East Asia, Latin America, and other emerging economies. Multinational corporations
require employees who can adapt to different cultures, customs, social practices, values, economic and political systems, and
management approaches, working with employees from different backgrounds.
For those reasons we designed in collaboration with the North China University of Technology (NCUT) the first global MBA in
the world, specialized in emerging markets with courses in cities as fascinating as Beijing, Hong Kong, Shanghai, Bangalore,
Moscow and Rio de Janeiro.
Our School has maintained a global reputation for academic excellence, innovative leadership, and global education, for over 20 years. We
train exceptional global leaders in a carefully selected learning community, diverse in backgrounds, but sharing an international perspective.
Our MBA Programs are vibrant and diverse, with a thriving international community of staff and students. The gemMBA
itself offers a unique combination of business-orientated skills development, innovative teaching on management tools, models
and strategies developed in real work environments. Therefore experience in the main emerging cities of the world,
cosmopolitanism and cultural diversity are guaranteed.
If you want to make a difference in the world, and you believe in the power of emerging markets; if you are highly
inquisitive to know more about other cultures and the world we live in, join us, embark on an exciting and life-changing
experience, and find out for yourself why we are so highly regarded amongst our alumni, worldwide.
Welcome to the gemMBA.
ENRIQUE DE LA RICA DEANESEUNE
11
DEAN’S WELCOME
Firstly, I would like to warmly welcome you to visit and study at North University of Technology (NCUT) in Beijing, China.
NCUT is a publicly-funded technology university offering graduate and undergraduate programs in science, technology, the arts, business
management, law and economics, as well as foreign languages. Located at the foot of Beijing’s scenic Western Hills, NCUT is one of China’s
leading universities, and has built cooperative relationships with dozens overseas schools in the U.S, Europe, Japan and South Korea, and
so on. It provides higher education to enhance professional practice, to serve the fast economic development of China at large and enable
students to reach their full personal and career potential. And we have long partnership with business and industry leaders to ensure our
program adapt to new technologies and workforce demands.
Beijing is the capital of China with 3000 years history. It is also the center of politics, culture, and international exchange center of
China. It becomes a more and more global city. I believe your study in Beijing will help you know about culture in Beijing and global market
development in China and extend your global vision. Sincerely welcome to NCUT and Beijing, China.
With best regards
XIONG JIAQUAN ASSOCIATE DIRECTORCenter of International Cooperation and Exchanges
North China University of Technology
1�
The Global Emerging Markets MBA (gemMBA) brings the
excellence of ESEUNE European Business School and North
China University of Technology (NCUT) to six international
locations in China (Beijing, Shanghai and Hong Kong), Russia
(Moscow), India (Bangalore) and Brazil (Rio de Janeiro).
The gemMBA is the first MBA business program
designed to develop successful entrepreneurial and
business skills for emerging markets. The gemMBA offers a
comprehensive view of emerging markets, especially the BRIC
economies (Brazil, Russia, India, China), as they integrate with
the global economy and provide context for understanding the
unique social, political, environmental, and ethical questions
associated with doing business in emerging markets.
The program also covers innovative strategies to enter and
expand operations in emerging markets.
The gemMBA will analyze issues related to the globalization
of emerging markets:
• What is unique about the business context of emerging
markets?
• What framework should one use to identify unique
opportunities and challenges when operating in emerging
markets?
• What is the impact of globalization on these markets?
• How should businesses from developed markets
approach and exploit opportunities created by the
globalization of emerging markets?
• What are the lessons from companies operating in these
markets?
• How should businesses in the advanced world deal with
challenges from emerging market multinationals?
This Full-time program is an intensive, international, one-year
MBA and consists of 16 courses that are all taught in English.
THE FIRSTGLOBALEMERGINGMARKETSMBA
I believe that everyone that wishes to have a global education must go to China. There are a lot of things you can learn throughbooks and media, but in order to thoroughly understand this Country there is no better way than to experience it. I loved studying at ESEUNE-NCUT. Accommodation on campus was comfortable and the staff was kind and helpful. Having the opportunity to live inside the campus allows you to experience the life of a Chinese student, and after having a little interaction with them, they are happy to help you and make your life easier at campus as well as in the city.
Regina Villa (México), GMBA 2010-2011
1�
Students represent different nationalities, and are
encouraged to work in groups, learning how to work with
people from different cultures and businesses, greatly
enriching the entire educational experience.
Participants are young international business professionals
with excellent interpersonal skills, a global mindset, and strong
leadership potential, who fulfill the requirement of having a
comprehensive understanding of BRIC markets, with special
emphasis on China, its business culture, and its place as an
economic powerhouse for the 21st century.
The gemMBA includes internships in China. Through
our close partnerships and network in China, you will be able
to enhance your understanding, skills and capabilities while
contributing real commercial value to employers and sponsors
interested in the giant economy.
The gemMBAteaching and learning techniques
Practice-based learning
Group-work
Case-studies
Small class size, with a maximum lecture class of 35,
and work groups normally composed of 5 participants
International Faculty: professors come from renowned
US, European and Asian business schools
Guest speakers: entrepreneurs and senior executives
from global and local firms in China, Russia, India and Brazil
Internships: working for chinese and multinational
companies located in China
The careful integration of classes, live business cases
internships and projects allows participants to apply what they
have learned in the classroom to real business situations.
Through a pioneering new “active learning” approach,
the gemMBA program not only enables you to tackle
complex business challenges in emerging markets, but also
to lead yourself (andothers) in implementing a sustainable
management system to achieve extraordinary results. By the
end of this transformational year, you will be able to manage
through uncertainty, developing creative solutions to emerging
business issues and driving innovation through entrepreneurial
practices: All the skills necessary to be a competitive
CEO.
Highly intensive
Stimulating
International, to develop global business leaders
Practical,so you can apply
your learning to real-world
situations
Creative, offering unique
opportunities to build the capability to innovate
Well connected, forming part of a strong global
network
1�
WHY STUDYEMERGING MARKETS
Emerging economies like China, Russia, Brazil and India
are going to be the drivers of the 21st century economy.
They represent an enormous opportunity for entrepreneurs,
multinationals, and investors, but also pose a threat to existing
products, jobs, and resources. They have the potential to
redefine the way business is done in many industries.
Many organisations operate in a fully globalised business
environment. To be effective, managers must be able
to critically evaluate the challenges and opportunities of
globalization, as well as compare and contrast strategic
options.
Multinational corporations require employees who
can adapt to different cultures, customs, social practices,
values, economic and political systems, and management
approaches, to work with other employees from differing
backgrounds.
Demand for MBAs in emerging markets has never been
stronger. Companies in many emerging economies are
embracing MBAs as a route to global competitiveness. The
MBA is becoming more and more relevant in emerging
markets, where companies are looking to business educated
graduates to assist them in capturing opportunities for growth
in the global economy. Gro
win
g of
the
empl
oyer
dem
and
for
the
MBA
deg
ree
CH
INA
IND
IA
RU
SSIA
USA
EUR
OPE
19%
43%
22%
9%
3%
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PROGRAM
Global Business Management 1 International Economics
2 International Accounting
3 International Finance, Banking
and Business Law
4 Strategy in Emerging Economies
Global Markets Operations 5 Global Supply Chain Management
6 Export/Import Management
7 Global Marketing Strategy
8 Strategic Human Resources
Global Leadership for the New Economy 9 Global Business Negotiation
10 Innovation and Disruptive Change
11 Global Action Project (GAP)
Emerging Global Markets 12 China I: culture, buyer behavior and marketing
13 China II: chine market and import operations
14 China III: chinese language
15 India Market Approaching
16 Russia Market Approaching
and/or Brazil Market Approaching
The MBA experience in China was very enlightening and rewarding both from the standpoint of business and staff management. We were able to grasp how to establish a relationship with the Chinese to obtain positive results in any negotiation. In addition, we learned about the country’s history, lifestyle and beliefs, which is very important in China, as professional relations go hand in hand with these issues. It opens your mind to new business opportunities. It gives a new approach to the global trend that businesses are now focusing on China, an economic powerhouse that has taken the reins worldwide. It permits to get a real insight into Chinese culture. It creates a Paradigm shift in the way of doing business. Finally, one may obtain the necessary tools to come up with new business ideas. The ESEUNE-NCUT facilities offer all the amenities necessary to provide a satisfying stay. We had the opportunity to receive knowledge from multicultural trainers with excellent professional and human qualities. The Staff was very organized, responsible and professional which made our stay a pleasant experience. The students were very friendly, willing to teach and eager to learn about everything they needed all with a smile on their face.
Ibelsy Rondón (Venezuela), GMBA 2010-2011
40 w
eeks CHINA
[36 weeks]
Beijing [34 weeks]
Shanghai [1 week]
Hong Kong [1 week]
INDIA [2 weeks] Bangalore [1 week]
RUSSIA OR BRAZIL [2 weeks] Moscow or Rio de Janeiro [1 week]
1�
To be accepted on the ESEUNE gemMBA program, your
application must demonstrate:
• A Bachelor´s degree or equivalent from an accredited
institution
• Strong command of written and spoken English. All
applicants who are not native English language speakers
are required to provide proof of proficiency in English for
academic purposes (see www.eseune.edu/gemmba for
scores):
- IELTS test of English
- Paper-based TOEFL
- Computer-based TOEFL
- Internet-based TOEFL
- Cambridge (CAE or CPE)
ADM
ISSI
ON
S• At least one language in addition to English
• Strong academic ability
• Excellent interpersonal skills
• Solid career progression
• International outlook
• Responsible decision-making
• Demonstrated leadership potential
• Strong values and integrity
• Curiosity
• Desire to learn and contribute
• Adaptability to multicultural environments
Post-study working experience is not required but
recommended. Your application must demonstrate:
Application process
1. Complete the application form online at
http://www.eseune.edu/gemmba.
2. You will be required to send documents (degree,
transcripts, proof of English ability, recommendation
letters, resume, essays, etc.) via email. The documents
you provide will allow us to form a preliminary judgment
about your suitability.
3. Personal interview with a member of the admissions
committee (allows us to assess your emotional
intelligence, integrity, etc.)
4. Your results are compared to an average attained
by individuals from a similar professional management
background, and feedback is provided to all candidates.
“Both ESEUNE-NCUTs facilities and staff are highly recommended. The kindness of the people helps you to adapt better and faster to the change of lifestyle you’ll have for a few weeks. The facilities are very comfortable. Inside NCUT you’ll be able to relax, eat, exercise and study”
Patricia González (El Salvador), GMBA 2010-2011
doble sentido [dobles.net]
www.eseune.edu/gemmba+34 94 491 40 10
facebook.com/eseune twitter.com/eseune [email protected]
WORLDWIDE PROGRAM COORDINATORS
Western Europe: [email protected]
North America: [email protected]
Central America: [email protected]
México: [email protected]
Venezuela: [email protected]
Colombia: [email protected]
Perú: [email protected]
Russia: [email protected]
China: [email protected]
Spain: [email protected]
