Target Audience

and

Fan Base

This is a type of blog where the

author can record any

instantaneous thoughts and

followers can comment and

respond to the thoughts of others.

Giggs currently has 28, 097

followers. At first glance, most of his

followers appear to be females in

there teens and twenties. He is also

connected to other artists in the

grime genre of the music video.

Twitter

MySpace

Looking at Giggs MySpace

page he has ordered his

friends in a particular order.

The first of his 16, 804 friends

are all industry artists. Like

twitter, a vast majority of his

fan base appears to be

female.

The majority of his fan base is female,

most of them in their teens and early

twenties. His fans also tend to be

from very specific places,

predominantly urban areas of south

London, such as Brixton and

Peckham (note that the artist was

born in Peckham and went to Brixton

prison).

Typical Target Audience Profile:

Age: 15 to 25

Gender: female

Ethnicity: Black

Area of residence: London

Likes: Urban music, fashion

BBC 1Xtra:

A lot of Gigg’s ,and artists of the same genre, music is played

on the radio station BBC 1Xtra.

The BBC service website states that ‘The remit of 1Xtra is to

play the best in contemporary black music with a strong

emphasis on live music and supporting new UK artists. The

schedule should also offer a bespoke news service, regular

discussion programmes and specially commissioned

documentaries relevant to the young target audience (15–24

year olds), particularly, although not exclusively, those from

ethnic minorities’

BBC 1Xtra

Choice FM:

As well as the previous example, Choice FM also

plays a lot of music from UK artists such as Giggs.

They are vague with their target audience, only

stating ‘young people interested in urban culture as

their listeners.

Choice FM

xl recordings

Giggs has founded his own record label called SN1

Entertainment. The major releases on this label are

Giggs debut album, Walk in Da Park, and Joe

Grind’s – Not Your Average Joe. In addition to using

his own record label, Giggs also uses the XL

Recordings.

XL Recording is a British independent record label.

The label has grown into one of the most

commercially successful and influential independent

record labels in the world.