Getting started with twitter may 2010

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an instruction for people who want to start with twitter

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  • Getting started with Twitter a guide for beginners Huib Koeleman, May2010
  • Negative views on twitter
    • It takes time
    • You cant twitter at work
    • Twitter contributes to information overload
    • Twitter is a techno nerds hobby.
    • Twitter cannot be controlled
    • Twitter doesnt replace email
    • Twitter makes the organisation vulnerable
  • Positive views on twitter
    • Twitter makes interesting items visible
    • Twitter helps to get feed-back after a meeting
    • Twitter is faster than any other channel
    • Twitter makes it easy to organise meetings
    • Twitter is great for polls and surveys
    • Twitter unites people who want to share knowledge
    • Twitter offers a forum
  • What is your aim with twitter?
    • Contact friends and family?
    • Know whats going on in the world?
    • Share knowledge and keep in touch with colleagues?
    • Tips
    • In the case of 1 and 2 you can use a fun name and an avatar
    • In the case of 3 you better use your real name, so people can find you. It makes you more trustworthy (and it prevents other people from using your name)
    • Dont use dots, spaces or commas . The shorter the name the better
  • How to start a twitter account
    • Full Name: use your full name. (Search machines can find you now)
    • Username: The name that pops up at the twitter screen Tip: keep it short and simple
    • Web: your website, or your LinkedIn web address
  • Make it easy to be found! Use settings & profile
    • Use a recognizable picture with a smile (max 700k). It makes you reliable (cartoons can be fun, but not for business purposes, logos make it impersonal)
    • Bio: the more words/tags you write down, the easier you can be found. Use words like project manager, communication, infrastructure, (check the examples on the tweepguide),
    • Location: the place where you live or work
  • How do I find friends and interesting people to follow?
    • Type at Find People the name of a person you know. If the right person appears, follow that person by clicking the follow-button (the +)
    • Google can help too; just search for a name, in combination with twitter
    • Other sources:
    • Search the twitter web with # (hashtag) on keywords. Thats a great way to find people with the same interests.
    • Look at www.tweepz.com . It searches biographies on key words
    • Or follow the original source of a retweeted message
  • By clicking the word profile you can see your own tweets
    • In the field what s happening you can leave your tweet in 140 characters (and click on tweet)
    • And if you want to reply.... Click on reply and write your answer.
    • If you want to share a message click on retweet (you can also copy and paste, and add your own comment)
  • The twitter language
    • Follower: someone who follows you and gets all your messages on screen
    • Reply: reply on an older message
    • D (or direct message) a reply on an older message thats not public. Only the other respondent can read it. (Direct messages are only possible when you follow a person)
    • RT: retweet, to copy that interesting message youve received to your own followers
    • #: hashtag. You use it for a key word. When other tweeters click the hashtag, they can see all the messages using that same key word.
    • Listed: you can list the people you follow (work, friends, et cetera). NB you can choose to follow lists of other tweeters , and they can follow your lists.
  • Hashtag #
    • A label you use to tag a topic, some examples #ashtag: everything about the ashcloud #internalcomms: internal communication
    • If you want to follow a discussion on hastags? Use www.twubs.com
    • Dont invent your own hashtag. Check twubs.com first. It prevents twitter space from having different hastags for the same item
    • Twitterfall helps you to get recent information on a hashtag, it will show every new tweet that is posted
    • If the topic doesnt have a hashtag, try search.twitter.com, Twazzup or Tweetgrid to find tweets on a certain topic
    • When you click @name (mentions) you can see all messages that mention your twitter name (repl ie s on one of your tweets, but also other discussions)
    • You can also find one-on-one messages clicking direct messages.
  • What kind of messages should you tweet?
    • Basic questions
    • What are you doing?, What are you working on?, What strikes you?
    • But also:
    • Links to interesting documents, blogs or sites (also your own blog or site)
    • Opinions on (work related) topics, dont forget to use the #hashtag, if you do, so other people can find your opinion when they dont follow you yet
    • Ask your followers questions (or ask the whole world question s , using #daretoask)
  • Codes
    • Twitter is a friendly environment
    • Your followers dont like negativism. If they dont like what you write they will unfollow. And if you dont like what you read, you can do the same
    • When you retweet, or quote somebody, let him or her know by using @with the name of the person
  • Paper.li helps you to have an overview of your tweets
  • Some suggestions
    • Your tweets are visible for everybody in the whole world, EVERYBODY. Even when you retweet to a message. Thats a big difference to email.
    • The group of people you choose to follow, doesnt have to be exactly the same group of people that follows you.
    • Check mentions on a regular base, otherwise you dont see the messages from people who are not on your list of people you follow
    • Following famous people can be fun, but dont expect them to react on your messages. Real communication takes place between you and your friends/colleagues
  • Some suggestions (2)
    • Links to articles, blogs and sites are great for sharing knowledge
    • Attach pictures or videos. They draw a lot of attention
    • You only have 140 characters. Use TinyURL to make links tiny
    • Dont expect to have 100 followers in two weeks time. It takes more time for the right people to find you.
    • Using twitter costs time and energy. If you dont want to spend that time, dont start twitter.
  • Some suggestions (3)
    • 5 to 5 rule. To be of any interest to others you should post at least 5 messages a week. To prevent overload, you shouldnt tweet more than five messages a day
    • Reply on tweets of others
    • And if it s a private matter: use direct message
    • And you dont have to read everything.
  • Monitoring
    • Monitor if other tweeters use your name (@name), or use Search.twitter.com, CoTweet.com or Hootsuite.com to discover how they talk about you or your company
    • Or use Twanalyst, Twitalyzer or Twittergrader to find out what kind of tweeter you are.
  • And if you are an organisation
    • Find out if your target group uses twitter.
    • Start monitoring, organise a web care team
    • Whats your PR- or marketing-strategy? What role can twitter play in that strategy?
    • Start one or more accounts to tweet
    • Use your website and blogs to mention your twitter address and the other way around
    • And keep tweeting
    • An astonishing amount of time is being wasted on investigating the amount of time being wasted on social networks.
  • Sources
    • Blogs and articles on my website (some in English, some in Dutch) www.twitterenopjewerk.nl
    • My followers and all the people who joined me in discussions
    • Follow me at twitter.com/huibkoeleman
    • In Dutch:
    • Aan de slag met twitter, Paulus Veltman
    • Strategisch Twitter & Yammer, Savitri Changoe, Furoz Ramanand, Christel van Capelleveen, Christel van Capelleveen
    • Zakelijk Twitteren, Saskia de Laat
  • http://www.slideshare.net/huib.koeleman/twitter-at-work-social-media-and-employee-communications