MOBILE ON THE GORobert SteinIndianapolis Museum of Art@rjstein

WE’VE COME A LONG WAY

PLATFORMS & APPS CONTINUETO PROLIFERATE

GET SMARTIT’S TIME TO

TAP & TourML Funding

• 2 year National Leadership Grant from the IMLS

• A collaboration of Museums, Vendors, and Content Experts

• … to create specifications for Mobile Content and tools to support the creation of mobile experiences by museums

Participants & Supporters

Museums• Balboa Park Online Collaborative• Dallas Museum of Art• The Eiteljorg Museum of Native

American and Western Art• Indianapolis Museum of Art• The Metropolitan Museum of Art• Minnesota Historical Society• Museum of Contemporary Art,

San Diego• Museum of Fine Arts, Boston

• National Air and Space Museum• National Museum of the

American Indian• The Art Institute of ChicagoVendors• AdLib Systems• GuideByCell• Imagineear• MyTours• NOUS Guides• Tristan Systems

THE BUILDING BLOCKSOF TAP

TOURMLA Document Specification for Mobile Content

TOURML

A Description of the Narrative, Assets, and Contextual Elements of a Mobile Experience

TOURMLTargeting the 80% Rule

TOURMLAs Easy as 1, 2, 3…

TOURML

1. Assets2. Stops3. Connections

TAP ROADMAP

Flickr Credit ~brainfarts

• Create easy ways to author mobile content

• Finalize the TourML Specification• Create Mobile User-Interfaces• Create a validation tools for TourML• Integrate with third-party tools• Test tools with museum content

collaborators

TAP ROADMAP

ROADMAPS

SPEAKING OF

SMARTERGETTING EVEN

Credit Flickr ~scotttboone

STORYTELLING

IN THE MUSEUM

Credit Flickr ~scotttboone

STORYTELLING

IN THE MUSEUM

Credit Flickr ~scotttboone

STORYTELLING

IN THE MUSEUM

Credit Flickr ~scotttboone

STORYTELLING

IN THE MUSEUM

WHAT WE’VE SEEN

WHAT IF THE TOUR KNEW ABOUT

Flickr Credit ~artform

WHERE WE’RE FROM

WHAT IF THE TOUR KNEW ABOUT

Flickr Credit ~tinacris

WHERE WE ARE RIGHT NOW

WHAT IF THE TOUR KNEW ABOUT

Credit Flickr ~scotttboone

INTERACTIVE NARRATIVE

ADAPTIVE STORYTELLING

NON-LINEAR EXPERIENCES

STORYTELLING

GENERATIVE

Credit Flickr ~scotttboone

OBJECTIVESCONTEXTCONTENT

STORYTELLING

GENERATIVE

+ +

Intelligent Narrative ComputingMarc Riedl, et al. Georgia Institute of Technology

GALLERIESPERFECT FOR THE

THE ENDQUESTIONS?