Slides presented on November 10, 2012 Tim Noteboom @tnoteboom Mike Pascoe @mpascoe "Physical therapists have access to rapidly expanding sources of information, but they frequently do not have the tools necessary to filter and use information effectively. They also have to meet patient/client expectations on using, sharing, and understanding information. This session will provide helpful tips on using social media to help access and filter quality information, using social media to create your personal branding, and marketing services effectively to your target audience. The talk will give clinically-relevant examples of using Facebook, Twitter & other social media in physical therapy practice."
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1. Mike Pascoe, PhD @mpascoe
2. Physical Therapy ProgramUniversity of Colorado Anschutz
MedicalCampus
3. Image fromThieme Atlas ofAnatomy
4. Heath care is changing.Share your knowledge.Amy
Hammerich,Outstanding PTNov 10, 2012
5. FacebookFact & FiguresLaunched Feb 2004Ranked #1 by
Alexa1 billion active users (Oct 2012)
6. facebook.com/pages/create.php
7. 7/10/2012 #APTACO
8. FacebookPro tips1. Post photos, URLs (educational)!2. Dont
post too often (1 per day)3. High quality logo that is square4.
Enter all clinic information5. Add many URLs6. Customize your Page
URL7. Good looking banner image8. Comment when time allows
9. TwitterFact & FiguresFounded March 2006Ranked #8 by
Alexa500 million registered users (Apr 2012)
10. http://twitter.com/signup
11. TwitterUnderstanding the language@ mention: a way to
reference another user on twitter
12. TwitterUnderstanding the language# hashtag: a way to add
context to your tweet
13. TwitterUnderstanding the languageRT re-tweet: a way to
forward a tweet to others
14. TwitterPro tips1. Post photos, links2. Dont post too
often3. High quality logo that is square4. Complete you bio5. URL
to your website6. Encourage patients to follow and mention you in
tweets7. Do not cross post to facebook8. Reply when time
allows
15. YelpFact & FiguresFounded Oct 200471 million monthly
unique visitors (Jan 2012)
16. 82 results54 PT
17. YelpPro tips1. Post photos!2. Enter all clinic
information3. Encourage patients to review your clinic4. Post
signage about your yelp account5. Intervene with those that post
poor reviews
18. Consistent Branding
19. Take away messagesCalls to action, next steps 66% of people
(your prospective patients) on the internet have a social media
account Social media will foster development of relationships with
those in your community A whole generation is relying on peer
testimonials when deciding what to buy, where to eat, where to get
therapy (?) Creating social media accounts will improve your search
engine position Give this a try on your own, ask for help if
needed, look to other examples for inspiration
