General Product Research

Film Poster – Romantic Comedy

The typography of the title of the film implies happiness, elegance and love,

which clearly constructs the genre of the film.

Faded soft colours such as light blue and white imply romance and love rather than drama and horror which would be normally be associated with darker colours.

The narrative is indicated through the layout of the picture. The main character is glancing upwards so one could assume the narrative of the movie is the main character attempting to achieve her ‘dream’ which is shown by the

above picture. However, the contrast between the two sets of images imply a struggle to achieve that ‘dream.’

The background and the title of the film indicates location and setting

The use of lighting against her face implies innocence. The codes of gesture imply romance between the two characters.

Conventions of a romantic/comedy film poster

• Two characters standing side by side, which indicates

conflict, confrontation and love.

• Lighting which indicates innocent and romanticism

• (portrays character attributes)

• Some indication of conflict through contrasting pictures or barriers.

• Release date and director/producers company.

• Introduction of main characters.