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Sure, you could throw tons of money at marketing, but why?!?! It’s time that we start mastering the cost-effective and free marketing resources that we have at our fingertips! This popular learning opportunity focuses on getting you an arsenal of client-winning techniques and tools. No matter if you’re a veteran or newbie, this program has something for everyone!
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MATTHEW RATHBUNExecutive Vice President
Coldwell Banker Elite
Wallet Wise Marketing
96%
of homebuyers use the internet as part of the search process.
64%
search on a mobile device
49%
of homeowners found the home they bought online
46%
Online inquires actually buy.
76%
drove by home they found online as the first step
51Weeks from first online inquiry until becoming serious about looking for a home
12Weeks of active searching online before buying
3Weeks of active searching before contacting an agent
Understanding the clients Experience
Embrace and then Enhance Their Experience
CB Personal Profiles
FSBO | Packets, Site and Conversion
www.MatthewRathbun.com/FSBO
Zillow
Zillow.com/Agents • Create / Update Profile
• Free Webinars• Wordpress Plugins• Local Market Data• Mortgage Information
• Facebook Apps• Website Badges• Market Data For Your
Site
Zillow.com Profile
Claim and
EnhanceYour
Listings
Click H
ere
MakeMe
Move
Trulia
Trulia.com/Voices
HouseLogic
CBWorks
Images
Post-A-Gram
Networking
Groups
VistaPrint
LowesRealtorBenefits.com
ClostingTi.me
Google.com/Local
NARRPR.com
Using the MLS
Ask Lender to write a letter Pull 1 page of listings matching price range of
monthly rent
Draft standard letter
Pull 11-18 month old rented properties Pull it all together and
mail it out
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2
3
4
5
RethikingParties
Video IdeasNeighborhood
Tours Home Inspections
Home Tours
Client InterviewsVlogging
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2
3
4
5
Screenr.com
SoundCloud.com
NextDoor.com
TradeShows, Festivals and Fairs
The Note
Mail The HUD!
Coldwell Banker Digital Marketing
You Gotta Ask For The Referral!
© 2014 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker and the Coldwell
Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Each sales representative and broker is responsible for complying with any consumer disclosure laws or regulations. Nothing in this document is intended to create an
employment relationship with the Coldwell Banker office or Coldwell Banker Real Estate LLC. Any affiliation by you as an agent with Coldwell Banker is intended to be that of an independent contractor sales associate.
THANK YOU
www.TheAgentTrainer.com
