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[Gamified Crowdsourcing]
Bilal Mufti - 10134620PhotobyJaroslaw Popczyk viaFlickr:https://flic.kr/p/ePigce
The Impact on Community Engagement
Gamification[gey-muh-fi-key-shuh n]
noun
1. the process of adding games or game like elements to something (as a task) so as to encourage participation13
PhotoJoeviaFlickr:https://flic.kr/p/bq39eW
Crowdsourcing[/ˈkroudˌsôrs/-ing]
noun
1. the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees or suppliers13
What Is Happening?
1. Crowdsourcing initiatives benefitfrom gaming elements and design
2. Gamification helps increase overall community engagement
PhotobyLexMcKeeviaFlickr:https://flic.kr/p/rSLRya
PhotobyDiegoQuintanaviaFlickr:https://flic.kr/p/9vMXYQ
Crowd sourcing (CS) is one major application of Gamification.5
CS initiatives are taking advantage of gamification to provide other motives than just monetary value.5
PhotobyViktorHanacek viaPicJumbo: https://picjumbo.com/young-couple-relaxing-enjoying-sunset-from-the-car/
When gamification meets crowdsourcing,5 key trends emerge.
PhotobyDyosEL viaFlickr:https://flic.kr/p/r1qYNC
1.Consumer engagement increases
2.Consumers become stronger advocates
3.Brand metrics increase significantly
4.Consumer value grows by 30-60%
5.Marketing expenditures decrease
6
ALS ICE BUCKET CHALLENGE11
• A popular gamified crowdsourcing initiative
• The more creative the campaign, the more likes, comments, and shares
• Ultimately, it helped raise awareness and funds
PhotobyUniversity ofCentralArkansasviaFlickr:https://flic.kr/p/oKe5SR
PhotobyDavide Cassanello viaFlickr:https://flic.kr/p/HKwkz
11
Online users provide monetary value especially if they
receive social media attention.2
PhotobyJasonHowieviaFlickr:https://flic.kr/p/e5wZ3t
GoFundMe, a monetary crowdsourcing site demonstrates the purpose:
1. Large audience2. Ability to Share3. Community
Engagement
PhotobyGotCredit viaFlickr:https://flic.kr/p/rnjFjE
UNICEF’s Tap Project and Kid Power Program
have changed the charitable donations
landscape. 12
By capitalizing on digital gamified trends
UNICEF’s campaigns have made tangible impacts around the
world.12
PhotobyNestléviaFlickr:https://flic.kr/p/kTVhJn
Getting involved with a charity through social media creates an impression of support.12
PhotobyGemmaStiles viaFlickr:https://flic.kr/p/aGJKvt
Photobylikeablerodent viaFlickr:https://flic.kr/p/9XvXXy
3
PhotobyAdrien Sifre viaFlickr:https://flic.kr/p/nLvgtZ
Dating applications, such as Tinder, have gamified the experience, so finding your perfect someone can be enjoyable and personable.
PhotobyChrisMessina viaFlickr:https://flic.kr/p/hKPc7z
The company said that, on average, people log into the app 11 times a day.1
• Women spend 8.5 minutesswiping1
• Men spend 7.2 minutes swiping1
• Couples are better matched as they look for social and physical characteristics
PhotobyVladmir Pustovit viaFlickr:https://flic.kr/p/o1td45
Commenting by 13% & Social Sharing by 22% 8
Gamification helps increase…
PhotobyAlanO’RourkeviaFlickr:https://flic.kr/p/s98dqU
PhotobyCalgaryReviewsviaFlickr:https://flic.kr/p/8AqbUw
Twitter was used as a Rapid Response News
Service during earthquakes.3
Volunteers uploaded their information, so that maps of the environment could be created in real time to support rescue teams.3
Photobymckinney75402 viaFlickr:https://flic.kr/p/qzJbTm
9
What is the right way to increase
community engagement?
PhotobyCreativeIgnitionviaFlickr:https://flic.kr/p/bPLUcT
PhotobyAndreaSantoni viaFlickr:https://flic.kr/p/As6v2h
10
Overall, gamified crowdsourcing helps raise awareness and funds by
increasing social media activism in a fun and meaningful way.Photoby401(K) 2012viaFlickr:https://flic.kr/p/brd1K2
Work Cited
1. Bilton,N.(2014,October29).Tinder, theFast-GrowingDatingApp,TapsanAge-OldTruth.RetrievedJune01,2016,fromhttp://www.nytimes.com/2014/10/30/fashion/tinder-the-fast-growing-dating-app-taps-an-age-old-truth.html
2. Blackman,A.(2015,November01).TuitionDue?TimetoHitUpEveryoneYouKnow.RetrievedJune01,2016,fromhttp://www.wsj.com/articles/tuition-due-time-to-hit-up-everyone-you-know-1446433546
3. Bresciani,S.,&Schmeil,A.(2012,June20).Socialmediaplatformsforsocialgood.RetrievedMay30,2016,fromhttp://ieeexplore.ieee.org.proxy.queensu.ca/stamp/stamp.jsp?tp=&arnumber=6227944
4. Chou,Y.(2014).ExamplesofGamifiedCrowdsourcing.RetrievedMay29,2016,fromhttp://yukaichou.com/chou-musings/five-examples-of-gamified-crowdsourcing-to-learn-from/
5. Hamari,J.(2015,October28).GamificationinCrowdsourcing.RetrievedMay28,2016,fromhttp://gamification-research.org/2015/10/gamification-in-crowdsourcing/
6. Hierlihy,M.(2014,January31).Wherefundraising, crowdsourcingandgamificationmeet– lessonsfromSuperBowl.RetrievedMay30,2016,fromhttp://www.causemark.com/where-fundraising-crowdsourcing-and-gamification-meet/
PhotobyRichardWassermanviaFlickr:https://flic.kr/p/9sbRkSInternalSources:2,3,8,10,11ExternalSources:1,3,4,5,6,7,9,12
Work Cited
7. Kavaliova,M.,Virjee,F.,Maehle,N.,&Kleppe, I.A.(2016, January04).Crowdsourcing innovationandproductdevelopment:Gamificationasamotivationaldriver.RetrievedMay30,2016,fromhttp://cogentoa.tandfonline.com/doi/abs/10.1080/23311975.2015.1128132
8. Koetsier, J.(2013,March26).Billionsofonlineuseractionssaygamificationincreasessiteengagement 29%.RetrievedMay30,2016,fromhttp://venturebeat.com/2013/03/26/billions-of-online-user-actions-say-gamification-increases-site-engagement-29/
9. Lin,T.(2011, July11).ScientistsTurn toCrowdsontheWebtoFinanceTheirProjects.RetrievedJune01,2016,fromhttp://www.nytimes.com/2011/07/12/science/12crowd.html?pagewanted=all
10. Ransbeeck,W.V.(2016,April05).GamificationinCitizenParticipation»CitizenLab Blog.RetrievedMay31,2016,fromhttp://citizenlab.co/blog/uncategorized/gamification-in-citizen-participation/
11. Sharma,R.(2014,October20).StopPouring IceonClicktivism.RetrievedMay31,2016, fromhttp://www.huffingtonpost.com/ritusharma/stop-pouring-ice-on-click_b_5692555.html
12. Stern,C.M.(2015,May31).InPraiseofClicktivism.RetrievedMay30,2016,fromhttp://www.huffingtonpost.com/caryl-m-stern/in-praise-of-clicktivism_b_6978314.html
13. Webster,M.(2016).Gamification.RetrievedMay28,2016,fromhttp://www.merriam-webster.com/dictionary/gamification
PhotobyRichardWassermanviaFlickr:https://flic.kr/p/9sbRkSInternalSources:2,3,8,10,11ExternalSources:1,3,4,5,6,7,9,12