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Hackertrail CasestudyGamification in Recruitment
Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – [email protected]
Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
Hackertrail• HackerTrail is a cloud-based
recruitment solution exclusively for the IT industry. They use a combination of social recruitment and gamification to connect top talent with the right job opportunity.
Hackertrail• Resource Solutions recently
ran a campaign through Hackertrail, a website which is set up to invite IT candidates to complete challenges – for example, hacking a website – the results of which are then shared with potential employers.
Hackertrail• They trialled this for a
telecommunications client in Asia. The target audience for each campaign was a specific set of technologists residing in Malaysia, with a particular focus on those that reside in Kuala Lumpur.
Hackertrail• The online coding challenge
was shared through a
number of social media
sites for three specific
skillsets: Java Software
Engineer PL/ SQL Developer
and IP Support Engineer.
Hackertrail• For hackers, they provide you
with as much information as is
available about the job and the
company, empowering you to
make an informed decision
about a job opportunity even
BEFORE you apply for the job.
Hackertrail• They invite you to take
short challenges so your
prospective employers can
understand how you think,
and what makes you stand
out from the crowd.
Hackertrail• They invite you to take
short challenges so your
prospective employers can
understand how you think,
and what makes you stand
out from the crowd.
Hackertrail• The Results
–685 candidates visited
the challenge site,
with 42 registering to
complete the
challenge.