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Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 1 Zombies Run!

Games and Gamification - Part Two [digitalmedia]

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This presentation focuses on the initial concepts of games, game industry and gamification. Version 1.1: Same same but different from the Elective Media course.

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Page 1: Games and Gamification - Part Two [digitalmedia]

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 1

Zombies Run!

Page 2: Games and Gamification - Part Two [digitalmedia]

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014

Zombies Run!

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Page 3: Games and Gamification - Part Two [digitalmedia]

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014

Gamified Applications

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Page 4: Games and Gamification - Part Two [digitalmedia]

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014

Mechanics for Gamification

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‣ points

‣ achievements

‣ badges

‣ levels

‣ progress bars

‣ leaderboards

‣ virtual currency

‣ rewards

Page 5: Games and Gamification - Part Two [digitalmedia]

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 5

Donald Norman - The Design of Everyday Things

Page 6: Games and Gamification - Part Two [digitalmedia]

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 6

Donald Norman - The Design of Everyday Things

Page 7: Games and Gamification - Part Two [digitalmedia]

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 7

Ch

allen

ge

Time Spent

Gam

e M

echan

ic Z

enAnxiety

Boredom

http://www.goodreads.com/book/show/66354.Flow

Page 8: Games and Gamification - Part Two [digitalmedia]

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014

Early-on gamification involved adding simple game mechanics

like points, badges and leaderboards to websites and apps.

But that’s not what makes games truly compelling.

What is not Gamification?

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Page 9: Games and Gamification - Part Two [digitalmedia]

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014

Early-on gamification involved adding simple game mechanics

like points, badges and leaderboards to websites and apps.

But that’s not what makes games truly compelling.

Good games take players on a journey, giving them something

to learn, master and share.

Gamification 2.0 is about creating game-like digital services

that shape real-world behavior and deliver deep value

to players, — using a blend of intrinsic and extrinsic motivations.

What is not Gamification?

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Page 10: Games and Gamification - Part Two [digitalmedia]

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014

Vocabulary Check

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Express Compete

Explore Cooperate

http://www.slideshare.net/amyjokim/beyond-gamification-7-core-concepts-for-creating-compelling-products

Page 11: Games and Gamification - Part Two [digitalmedia]

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014

1. Know who’s playing — design for their social style

2. Build Positive Emotions into your core activity loop

3. Build a system that’s easy to learn and hard to master

4. Design for Onboarding (Tutorial), Habit-Building, and Mastery

5. Use Progress Mechanics to “light the way” towards learning and mastery

6. As players progress, unlock greater challenges and complexity

7. Deliver intrinsic motivations like Power, Autonomy and Belonging

Seven Golden Rules of Gamification 2.0

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http://www.slideshare.net/amyjokim/beyond-gamification-7-core-concepts-for-creating-compelling-products

Page 12: Games and Gamification - Part Two [digitalmedia]

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014

Octalysis: Gamification Framework

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http://www.yukaichou.com/gamification-examples/octalysis-complete-gamification-framework/

Page 13: Games and Gamification - Part Two [digitalmedia]

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014

Octalysis: Gamification Framework

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Page 14: Games and Gamification - Part Two [digitalmedia]

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014

Octalysis: Gamification Framework

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Page 15: Games and Gamification - Part Two [digitalmedia]

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014

Octalysis: Gamification Framework

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http://www.habitrpg.com

Page 16: Games and Gamification - Part Two [digitalmedia]

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014

HabitRPG

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http://www.kickstarter.com/projects/lefnire/habitrpg-mobile

Page 17: Games and Gamification - Part Two [digitalmedia]

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014

Tourney (FHNW)

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http://sisr.cs.technik.fhnw.ch/index.html?level=level-usecase2.json

Page 18: Games and Gamification - Part Two [digitalmedia]

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 18

Workshop.

Philip Toledano

Page 19: Games and Gamification - Part Two [digitalmedia]

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014

Gamification Sprint (10’)

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Based on the 2013 half year report, Easyjet lost big part of her coverage

in continental Europe to the competitors. The CEO called your agency,

and gave you and your team the opportunity to design a loyalty system

which would make all the passengers go crazy!

- Motivate new passengers with easy-to-earn rewards

- Motivate frequent flyers with desirable challenges

- Motivate lost passengers with an innovative system

(discounts/points)

http://boardingarea.com/flyingwithfish/2010/04/29/not-using-your-frequent-flyers-miles-is-like-giving-airlines-free-money/

Page 20: Games and Gamification - Part Two [digitalmedia]

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014

Thank you!

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gamifyu.org

@safakkorkut