Games and Gamification - Part Two [digitalmedia]

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    28-Jan-2015

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This presentation focuses on the initial concepts of games, game industry and gamification. Version 1.1: Same same but different from the Elective Media course.

Transcript

<ul><li> 1. Zombies Run!Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut18.02.20141</li></ul> <p> 2. Zombies Run!Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut18.02.20142 3. Gamified ApplicationsInstitut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut18.02.20143 4. Mechanics for Gamification points achievements badges levels progress bars leaderboards virtual currency rewardsInstitut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut18.02.20144 5. Donald Norman - The Design of Everyday Things Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut18.02.20145 6. Donald Norman - The Design of Everyday Things Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut18.02.20146 7. Ze nChallengeGameMec hanicAnxietyBoredomTime Spenthttp://www.goodreads.com/book/show/66354.Flow Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut18.02.20147 8. What is not Gamification? Early-on gamification involved adding simple game mechanics like points, badges and leaderboards to websites and apps. But thats not what makes games truly compelling.Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut18.02.20148 9. What is not Gamification? Early-on gamification involved adding simple game mechanics like points, badges and leaderboards to websites and apps. But thats not what makes games truly compelling. Good games take players on a journey, giving them something to learn, master and share. Gamification 2.0 is about creating game-like digital services that shape real-world behavior and deliver deep value to players, using a blend of intrinsic and extrinsic motivations.Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut18.02.20149 10. Vocabulary CheckExpressCompeteExploreCooperatehttp://www.slideshare.net/amyjokim/beyond-gamification-7-core-concepts-for-creating-compelling-products Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut18.02.201410 11. Seven Golden Rules of Gamification 2.0 1. Know whos playing design for their social style 2. Build Positive Emotions into your core activity loop 3. Build a system thats easy to learn and hard to master 4. Design for Onboarding (Tutorial), Habit-Building, and Mastery 5. Use Progress Mechanics to light the way towards learning and mastery 6. As players progress, unlock greater challenges and complexity 7. Deliver intrinsic motivations like Power, Autonomy and Belonginghttp://www.slideshare.net/amyjokim/beyond-gamification-7-core-concepts-for-creating-compelling-products Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut18.02.201411 12. Octalysis: Gamification Frameworkhttp://www.yukaichou.com/gamification-examples/octalysis-complete-gamification-framework/ Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut18.02.201412 13. Octalysis: Gamification FrameworkInstitut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut18.02.201413 14. Octalysis: Gamification FrameworkInstitut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut18.02.201414 15. Octalysis: Gamification Frameworkhttp://www.habitrpg.com Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut18.02.201415 16. HabitRPGhttp://www.kickstarter.com/projects/lefnire/habitrpg-mobile Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut18.02.201416 17. Tourney (FHNW)http://sisr.cs.technik.fhnw.ch/index.html?level=level-usecase2.json Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut18.02.201417 18. Workshop.Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Philip Toledano18.02.201418 19. Gamification Sprint (10) Based on the 2013 half year report, Easyjet lost big part of her coverage in continental Europe to the competitors. The CEO called your agency, and gave you and your team the opportunity to design a loyalty system which would make all the passengers go crazy! - Motivate new passengers with easy-to-earn rewards - Motivate frequent flyers with desirable challenges - Motivate lost passengers with an innovative system (discounts/points)http://boardingarea.com/flyingwithfish/2010/04/29/not-using-your-frequent-flyers-miles-is-like-giving-airlines-free-money/ Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut18.02.201419 20. Thank you! gamifyu.org @safakkorkutInstitut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut18.02.201420 </p>