Games and Gamification - Part One [digitalmedia]

  • Published on
    27-May-2015

  • View
    248

  • Download
    0

DESCRIPTION

This presentation focuses on the initial concepts of games, game industry and gamification. Version 1.1: Same same but different from the Elective Media course.

Transcript

  • 1. Digital MediaGames and GamificationInstitut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Tuesday 18 February 1418.02.20141

2. Learning Outcomes Students should be able to: read, watch, and filter autonomous information about gamification understand what defines a game understand basics of video game industry understand what gamification and its principals are apply gamification to the marketing problemsInstitut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Tuesday 18 February 1418.02.20142 3. YESLaptops. Smartphones. Social Media.Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Philip Toledano Tuesday 18 February 1418.02.20143 4. YES NOLaptops. Smartphones. Social Media. Work. Emails.Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Philip Toledano Tuesday 18 February 1418.02.20144 5. YES NO MUSTLaptops. Smartphones. Social Media. Work. Emails. Comfort. Creativity. Opinions.Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Philip Toledano Tuesday 18 February 1418.02.20145 6. So, do you follow a strict flat-screen diet? laptop. game console. iphone. tablet. internet contract. facebook. whatsapp. twitter. linkedin. xing. foursquare.gta v. call of duty. tetris. draw something. angry birds. candy crush. clash of clans. limbo. temple run. minecraft. desert bus.Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Philip Toledano Tuesday 18 February 1418.02.20146 7. Games.Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Philip Toledano Tuesday 18 February 1418.02.20148 8. HANDS UP! Players form a group of 4-5 people. Each player lifts one hand up. Player one starts and indicates another player. The player, who is indicated, looses a finger. The turn moves to the next player (clockwise). The winner is the last finger standing.Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Tuesday 18 February 1418.02.20149 9. Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Tuesday 18 February 1418.02.201410 10. What is a Game? Goal. Rules. Feedback. Voluntary participation. (McGonigal, J., Reality is broken: Why Games Make Us Better and How They Can Change the World, The Penguin Books, 2011)Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Tuesday 18 February 1418.02.201411 11. What is a Game? Playing a Game is the voluntary attempt to overcome unnecessary obstacles. (McGonigal, J., Reality is broken: Why Games Make Us Better and How They Can Change the World, The Penguin Books, 2011)Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Tuesday 18 February 1418.02.201412 12. What is a Game? Extrinsic Motivation. Intrinsic Motivation.Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Philip Toledano Tuesday 18 February 1418.02.201413 13. What is a Game? Extrinsic Motivation. Intrinsic Motivation.Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Philip Toledano Tuesday 18 February 1418.02.201414 14. Who is playing games? Games are for kids.35 Average agehttp://www.theesa.com/facts/pdfs/ESA_EF_2013.pdfInstitut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Tuesday 18 February 1418.02.201416 15. Myth or Fact?31 Gamers under 18.Seriously?%http://www.theesa.com/facts/pdfs/ESA_EF_2013.pdfInstitut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Tuesday 18 February 1418.02.201418 16. Myth or Fact?80are pu rcha sed by ad ul ts.Games make kids violent.Ga mes%http://www.theesa.com/facts/pdfs/ESA_EF_2013.pdfInstitut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Tuesday 18 February 1418.02.201420 17. Fact! As video games have become more popular in the U.S., violent crime has decreased dramatically, particularly among youth. (U.S. Dept. of Justice - Federal Bureau of Investigation, Preliminary Annual Crime Stats, 2012; The NPD Group, Inc./Retail Tracking, 2012)Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Tuesday 18 February 1418.02.201421 18. Myth or Fact?10K hours of gameplay by 21.Games are waste of time.http://www.ted.com/talks/jane_mcgonigal_gaming_can_make_a_better_world.html Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Tuesday 18 February 1418.02.201423 19. Learning with GamesInstitut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Tuesday 18 February 1418.02.201424 20. Learning with Gameshttp://communities.ptc.com/docs/DOC-2368 Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Tuesday 18 February 1418.02.201425 21. Learning with Gameshttp://www.youtube.com/watch?v=vrIccKvq2Kg Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Tuesday 18 February 1418.02.201426 22. Video Games and the Luden Revolutionhttp://popchartlab.com/products/the-evolution-of-video-game-controllers Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Tuesday 18 February 1418.02.201427 23. Video Games and the Luden Revolutionhttp://news.xbox.com/2013/05/x360-aaron-greenberg-industry-growth Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Tuesday 18 February 1418.02.201429 24. Video Games and the Luden Revolutionhttp://news.xbox.com/2013/05/x360-aaron-greenberg-industry-growth Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Tuesday 18 February 1418.02.201430 25. Video Games and the Luden Revolution$500$373$285IN 1 DAYIN 10 DAYSIN 10 DAYSMILLIONMILLIONhttp://news.xbox.com/2013/05/x360-aaron-greenberg-industry-growthInstitut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Tuesday 18 February 14MILLION 18.02.201431 26. Video Games and the Luden Revolution$800$373$285IN 1 DAYIN 10 DAYSIN 10 DAYSMILLIONMILLIONInstitut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Tuesday 18 February 14MILLION 18.02.201432 27. Video Games and the Luden Revolution$1000 $373 MILLION IN 1 DAYMILLION IN 10 DAYSInstitut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Tuesday 18 February 14$285 MILLION IN 10 DAYS 18.02.201433 28. Video Games and the Luden Revolutionhttp://news.xbox.com/2013/05/x360-aaron-greenberg-industry-growth Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Tuesday 18 February 1418.02.201434 29. Wii Fithttp://www.youtube.com/watch?v=CFhrYBWkt0M Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Tuesday 18 February 1418.02.201435 30. Xbox Kinecthttp://www.youtube.com/watch?v=4OMLjXRfaDQ Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Tuesday 18 February 1418.02.201436 31. Online gameshttp://mashable.com/2010/11/19/social-gaming-mainstream/ Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Tuesday 18 February 1418.02.201437 32. Candy Crush Saga (2012) Candy Crush Saga is a match-three puzzle video game released by the developer King. The game, played mostly on mobile phones, has been downloaded more than 500 million times, counts 282 million active players per month and takes in an estimated $901,505 per day.Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Tuesday 18 February 1418.02.201438 33. Social gamesInstitut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Tuesday 18 February 14rld wo n e th atio of ul 1% pop18.02.201440 34. Games are designed to trigger our intrinsic motivation. This can lead to an addiction. Facing this problem, the game industry and researchers started to study the phenomenon. Result: They set up a process to design games from the scratch, managing intrinsic motivation and addictive game elements. As a side effect: Gamification.Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Tuesday 18 February 1418.02.201441 35. Gamification.Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Philip Toledano Tuesday 18 February 1418.02.2014 36. What is Gamification? Gamification is the integration of Game Mechanics in non-game environments to increase audience engagement, loyalty and fun.Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Tuesday 18 February 1418.02.201443 37. Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut http://fold.it/portal/ Tuesday 18 February 1418.02.2014 38. FoursquareInstitut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Tuesday 18 February 1418.02.201445 39. FoursquareInstitut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Tuesday 18 February 1418.02.201446 40. FoursquareInstitut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Tuesday 18 February 1418.02.201447 41. Gamification Gamification, the process of applying the psychological and sociological factors that drive intense game play to consumer measurement, enables us to understand the thought process behind consumers willingness to participate in and comply with consumer behavior and attitude measurement tasks.http://web.fhnw.ch/plattformen/blogs/gamifyu/2013/08/07/gamification/ Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Tuesday 18 February 1418.02.201448 42. Marketing Strategies with Gamification -Increase in the frequency of purchase -Boost the value per purchase -Encourage usage of a new sales channel -Drive new product/service adoption -Perform consumer profiling -Conduct new customer acquisition -Obtain feedback -Upsell/cross-sellhttp://www.mobilemarketer.com/cms/opinion/columns/10671.html Institut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Tuesday 18 February 1418.02.201449 43. Nike Plus appInstitut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Tuesday 18 February 1418.02.201450 44. Nike Plus UniverseInstitut fr Wirtschaftsinformatk / Institut Visuelle Kommunikation Safak Korkut Tuesday 18 February 1418.02.201451