Gallaugher ch 1 ppt

© 2013, published by Flat World Knowledge 1-1

Information Systems: A Manager’s Guide to Harnessing

Technology, version 2.0John Gallaugher

© 2013, published by Flat World Knowledge

Published by:

Flat World Knowledge, Inc.

© 2013 by Flat World Knowledge, Inc. All rights reserved. Your use of this work is subject to the License Agreement available here http://www.flatworldknowledge.com/legal. No part of this work may be used, modified, or reproduced in any form or by any means except as expressly permitted under the License Agreement.

1-2


Chapter 1

Setting the Stage: Technology and the Modern

Enterprise

1-3


Learning Objective

• Appreciate how in recent years, technology has helped bring about radical changes across industries and throughout societies

1-4


Technology: Changing Business Landscapes

• Billions of people have access to computing and telecommunications

• Google, Twitter, and Facebook have changed the way firms advertise and people communicate – Open source software has lowered computing costs

• Cloud computing and software as a service – Turned high-powered computing into a utility

available to even the smallest businesses and nonprofits

1-5


Technology: Changing Business Landscapes

• New technologies have: – Fueled globalization– Redefined concepts of software and computing– Crushed costs– Fueled data-driven decision making– Raised privacy and security concerns

1-6


Learning Objective

• Identify firms across hardware, software, and Internet businesses that were founded by people in their twenties

1-7


It’s a Young People’s Revolution

• Many of the world’s most successful technology firms were created by young people– Bill Gates - Undergraduate when he left college to

found Microsoft – Michael Dell - Sophomore when he began building

computers at the University of Texas

1-8


Learning Objectives

• Understand the degree to which technology has permeated every management discipline

• Learn that tech careers are varied, richly rewarding, and poised for continued growth

1-9


Technology: Growing Importance

• All modern managerial disciplines have been impacted by technology

• Tech knowledge has become a key differentiator for a job seeker

• With computing getting cheaper and faster, it is being used everywhere

1-10


Finance

• Tech industry continually develops new businesses – Suited to IPO markets

• Tech firms are actively involved in mergers and acquisitions (M&A)

• Technology acts as an opportunity catalyst or a disruptive wealth destroyer

• Finance careers – Lending to tech firms– Evaluating the role of technology in firms in an

investment portfolio1-11


Table 1.1 – 2012 Tech Deals by Sector

1-12

Source: “US Technology M&A Insights 2013,” PwC, March 2013.


Table 1.2 – Acquisition Deals by Firm

1-13

Source: The Deal, May 7, 2012


Accounting

• Reliability of any audit is tied to the reliability of the underlying technology

• Increased regulation has strengthened the link between accounting and technology – Sarbanes-Oxley Act: Raised the executive and board

responsibilities and ties criminal penalties to certain accounting and financial violations

• Major accounting firms have spawned tech-focused consulting practices

1-14


Marketing

• Firms use online channels to track and monitor consumer activities

• Firms are shifting spending from traditional media to the Web because of its ability to:– Track customers– Analyze campaign results– Modify tactics

• Firms are using apps to develop location-based messages and services and for cashless payment

1-15


Marketing

• Firms are using social media to:– Generate sales– Improve their reputations– Better serve customers– Innovate

1-16


Marketing

• Central components of the new marketing toolkit – Search engine marketing (SEM)– Search engine optimization (SEO) – Customer relationship management (CRM)– Personalization systems– Managing the balance between gathering data and

respecting consumer privacy

1-17


Operations

• Tech-centric operations– Quality programs – Process redesign– Supply chain management– Factory automation– Service operations

1-18


Human Resources

• Knowledge management systems are transforming into social media technologies – Helps in organizing and leveraging teams of experts

• Technology is used for employee training, screening, and evaluation

• Recruiting has moved online– Grounded in information systems that search

databases for specific skill sets– Job seekers write resumes with key words as the first

cut can be made by a database search program

1-19


Human Resources

• Professional social networks have put added pressure on employee satisfaction and retention

• Some students with their thoughtful blog posts, compelling LinkedIn presence, and Twitter activities set themselves apart from their counterparts

1-20


Law

• Activity has increased in the areas of intellectual property, patents, piracy, and privacy

• Firms need legal teams with the skills to: – Determine whether a firm can legally do what it plans – Help them protect proprietary methods and content– Help enforce claims in the home country and abroad

1-21


Information Systems Careers

• Programmers • Experts in user-interface design, process design, and

strategy• Consulting and field engineering • Chief information officer • Chief technology officer • C-level specialties in emerging areas – Chief information security officer (CISO)– Chief privacy officer (CPO)

1-22


Future of Students

• Intersection of business and technology must be studied to develop critical-thinking skills– To evaluate new, emerging technologies

• Those not trained to evaluate and make decisions risk irrelevance, marginalization, and failure

1-23

Education

Gallaugher ch 1 ppt