Students:Vinícius MartinaRobson José Gabriel carneiro

class 7.3

History

• The first prototype of the Coca-Cola came from the veteran John Pembletom. That after the war, searched for a substitute for morphine, a powerful, but addicting, substance.

• 1884 - was launched alcoholic drink called "Pemberton's French Wine Coca", billed as an intellectual drink, brain invigorating and tonic for the nerves, being initially a mixture of coca leaves, grain kola nut and alcohol.

• 1886 - The religious Puritanism was high and there was a whole anti-alcohol momement. That same year, Pemberton and Robinson found themselves in the search for another product that surrender them money.

Market analysis

• The Coca-Cola focuses its entire investment . In Brazil the main focus is on television advertisements since the Brazilian people usually watch much television

Future goals

•Refresh the world.

• Inspire moments of optimism and happiness.

•Create value and make a difference.

Curiosities

• By the year 1903, a major ingredient of Coca-Cola was cocaine. Each bottle of the drink contained approximately 60 mg of the drug.

• The production of Coca-Cola never stopped, even during the IIWW the drink continued in Germany. The lack of resources has meant that the company created a new product and thus was born the Fanta.

• The Coca-Cola logo is known for more than 94% of the population. This makes it the most recognized brand worldwide.

•Coca-Cola took 48 years to sell its first billion gallons. Today, that same amount is sold every seven months.

•Seven thousand Coca-Cola products are consumed per second around the globe.