Global Media

1960 Marshall McLuhan Introduced the idea of the 'global village'. Had foreseen cable TV, digital media etc.

1994 Robertson Describes globalization as both compression and intensification of the world.

1995 Waters Says as we become more globalized we care less about local culture.

2005 Moores Says globalization makes our idea of local culture more pluralized.

1998 Bauman Winners & Losers 'What appears as as globalization for some, means localization for others'

2006 Irvine says by globalization we are putting all of our cultural eggs in one basket.

2007 Hartley 'Globalization is as old as the media themselves'

1991 Salman Rushdie 'Sometimes we feel like we straddle two cultures' (hybrid identity)

1997 Brown Described hybrid programming as 'Glocalised programming'

2006 Dave Marash Al Jazeera English's 80% of the news will be gathered from outside of N.America and W.Europe

1999 Barret & Rantenen A series of events have shaped the development of global news e.g. 9/11

2008 Wainwright Talks about how successful newspapers are using freesheets to succeed

2007 Ruddock Says that the vast audience for Chinese and Indian cinema exists on an International and well as National level (diaspora increases the reach of cinemas)

2007 McMillin Talks about two views regarding globalization1) Erodes cultures2) People take what is relevant to their own contexts and adapt it to their local needs.