Magazine Advert and Digipak Analysis

G324: RESEARCH

Who are they?Name: MuseGenre: Rock 

Muse is an English rock band from Teignmouth, Devon, formed in 1994. The band consists of school friends Matthew Bellamy , Christopher Wolstenholme and Dominic Howard.  

FASHION/STYLE: Muse's style tends to be smart casual. They don't have a specific style related to their music; they dress like normal men their age. 

PERFORMANCE: Since some of their biggest hits Muse have become globally recognized, their song 'survival' was the song of the 2012 London Olympics. The scale of their performances is arena sized, with a huge fan-base. Muse has one of those more matured fan bases in comparison to other younger bands.    

ADVERTISEMENT: Muse is so well known that most people have heard of them and their music. Muse has had their songs played on television through music stations such as Kerrang! and on adverts. One example is the Virgin air travel when they play "When I'm feeling good". Also many plays on various radio stations. On their official website there is a pop-up if a trailer, advertising them in Rome. Muse is flaunting their success through unintentionally and intentional platforms. 

Digipak Analysis

There are no pictures of the band in the album cover; from this we can assume they are a well identified group. They focus on a consistent theme of their front cover design

throughout. This shows the pack to be part of the same thing, rather

than being miss-matched. It makes it more professional with it all being

similar.

Card sleeves for the collection of CD’s

A Box, with the artists name across it – this

is a collection product.

The Resistance front album cover is

repeated onto the smaller holders and

then the circular shape is printed

onto the CD’s as a running theme.

Magazine Advertisement Analysis A picture of the album

they are promoting is in the top left hand corner, adjacent to the title of

the album. Information about the

album is also presented at the top part of the

advert.

The artist is named in the middle of the print,

centered and upper case. 'Muse' covers 1/3 of the

advertisement and initially grabs your

attention.

Logos and information is put at the bottom in

small print, like we have seen with the

other advert annotations.

The album artwork is consistent with the style of

the advertisement, following the colour scheme of orange,

black and white.

No images of the bands profile have been included or

photography.

A single is promoted with a similar design to the

album layout, except it is ‘flipped’ over giving the advert a symmetrical

design.

Further Research:On Blog:

 Audience Profile Investigation:

http://alicemediabloga2.blogspot.co.uk/2013/12/audience-profile-investigation-muse.html

 Audience Profile Investigation Results:

http://alicemediabloga2.blogspot.co.uk/2013/12/audience-profile-investigation-muse_6.html

 Muse Editing Analysis:

http://alicemediabloga2.blogspot.co.uk/2013/11/research-counting-cuts-in-editing.html