Future book conference 2013 - Ziyad Marar Global Publishing Director SAGE - The next wave of eBooks

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Ziyad Marar, Global Publishing Director, SAGE

Twitter: @ZiyadMarar

FutureBook Conference 2013

‘The Next Wave of ebook Sales’


Box C powered by Box A

Education

Print Paradigm

ACollege textbooks

Supplementary texts Faculty adoption is key

What’s changing?

• Content format• Content integration• Instructional format• Transactional

partners• Business models• Pricing

Digital Paradigm

CeBooks

Interactive eBooksDigital LicensingDigital ancillaries

Online course solutions


Four Cs in stormy Box C

● 1. Context – rise of digital expectations● 2. Continuum – from print to digital, not binary● 3. Case studies – egs across the spectrum● 4. Customers – new transactional partners


1. Context

● Changing expectations and usage● Rise of new actors

• Tech start ups• MOOCs• Changing Higher Ed Institutions


The future of Higher Education

● Affordability● Learning outcomes● Flipped classroom● Adaptive learning● Learning analytics● 2014: competence

based learning


MOOCs 2.0 – Free to fee


Technology hype cycle


Projected MOOC hype cycle


2020

2012

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Print Textbook Content

Digital Textbook Content

Whole Course Solutions

By 2020, pure print = 30% of textbook market Whole course solutions will be almost 50%

Source: Outsell analysis

9


Digital

Increase faculty

productivity

Improve learning outcome

s

Reduce costs

Save time

Print

Expectations of digital are high


Move over MOOCs – 2013 is year of adaptive learning


2. Continuum

Textbook Supplement to Textbook Replacement

Generic/ancillary contentBundle across many texts

Author/SMEBorn digital

Author/Book basedRepurposed legacy print

Box A

Box C


● StatLab Online● IntroStats Online● MobileStudy● SpeechPlanner

• Dissertation Planner• Research Paper Planner

● GoReact● SAGE branded book companion websites


Box A

Box C


SAGE Online Modules

● 24-module textbook supplement ● 5-8 learning objectives per module● Personalized learning plan and feedback

o videoso additional content (journal articles, SRM/SK

links)o assignmentso interactive activitieso adaptive quizzing & dashboards

● Build to scale for other course templates


Box A

Box C


3. Case studies – Teaching how to do research

● Digitally enhancing Box A, textbooks• Andy Field’s “Discovering Statistics Using IBM

SPSS 4e”

● Born digital for Box C, whole course solutions• SAGE Edge Adaptive for Research Methods


Bridging the print and digital landscape with print that ‘knows’

Field Discovering Statics Using IBM SPSS Statistics 4e


A digital strategy with four components● WebAssign

● MobileStudy

● CWS developments

● Social media

http://www.webassign.net/


SAGE’s ‘study-on-the-go’ brand


An additional 4 titles by end Q1 2014:● Van Niewerburgh, An Introduction to Coaching

Skills (December 2013)● Kumar, Research Methodology 4e (January

2014)● Masterson, Marketing: An Introduction 3e

(February 2014)● Haylock, Mathematics Explained for Primary

Teachers 4e(June 2014)

MobileStudy next steps


adaptive for Research Methods – KEY FEATURES ● An adaptive student learning experience● A professor grade book and analytics

dashboard● A student interface to track progress● SAGE analytics and admin tool to

understand usage and impact● Selected Difference Engine as technology

partner




Watch and learn


4. Customers – Institutions in transition

● Ubiquity of LMSs

● Rise of institutional sales

● Focus on learning outcomes

● Digital developments from OER to

MOOCs

http://www.calstate.edu/


Institutional sales:An emerging business model

Career colleges

● A proven opportunity● Commercial partners

keen to purchase centrally

● Universities expect to purchase content for their students

Traditional universities

● Strong interest in institutional model

● Challenging to change long-established practices

● Universities not used to purchasing content for their students


April 2014: WGU & SAGE Research Methods enhanced courses powered by Acrobatiq

Burke JohnsonSAGE Author

Textbook Supplement X to Textbook Replacement

Box A

Box C


New institutional sales initiative:Curriculum development

Program Revisions in:● Associate’s (Two Year) Degree in Criminal

Justice● Bachelor’s Degree in Criminal Justice


Traditional university case study: California State University SystemAffordable Learning Solutions partnership


Traditional university case study:Internet2● Consortium of 251 major

universities● Leveraging super network to

make advancements in digital course material delivery

● New content purchasing models● Enhanced accessibility for

disabled students● Not clear they will be able to

deliver on their vision


Institutional sales at traditional colleges:

Lessons learned in first 18 months● The university must drive change● Opportunity for SAGE does exist

at traditional universities● Lion’s share of college business

will continue to come from traditional business model for some time



Key principles of successful digital pedagogy ● Ensure print and digital complement each other

● Focus on rewarding effort and learning outcomes,

not ticking boxes

● Treat HE institutions as transactional partners. Shift

towards licensing

● Build, buy and partner


One more C for Box C - CONTENT

@ProfAndyField

www.facebook.com/ProfAndyField

discoveringstatistics.blogspot.co.uk

www.youtube.com/user/profandyfield


Ziyad Marar, Global Publishing Director, SAGE

Twitter: @ZiyadMarar