FURTHER DEVELOPMENT- TASK 5By Lusi Ndoja

COPY DEVELOPMENT

RELIGHT THE FIRE WITH INR-BRU 32

IRN-BRU 32- BRINGS OUT THE TIGER IN YOU

LIGHTEN UP YOUR CHRISTMAS WITH IRN-BRU 32

EVERY DAY IS BETTER WITH IRN-BRU 32

FEEL LIKE A SCOTTISH EVERYDAY

FEEL LIKE A SUPERHERO WITH IRN-BRU 32

FONT EXPERIMENT

PRODUCT DEVELOPMENT

Here are four different rough product developments. I have used different fonts, colours and shapes for each one. I have done four different products as I believe that I can expand the one I prefer further to achieve a professional package that could be used for Irn-Bru. Also you can see that I have stuck the original colour scheme of Irn-Bru but however I have created a complete different design. I have used blue and green and a range of other bright eye catching colours. I have decided to do this because it gives the packaging a different and fresh look. By changing the colour scheme of the can this makes the packaging more suitable for young people who are more likely to buy and have a major interest in energy drinks, its more modern and appealing as the use of bright colours make it seem more appropriate for the target audience.