There are many marketing books to start reading when you are a Marketing Amateur. Here I recommend two Fundamental Marketing Books for Marketing Amateurs:

1. Principles of Marketing by Philip Kotler2. Marketing Classics by Enis, Cox and Mokwa

If you read and learn these books you will have a fundamental knowledge of Marketing and you will gain a Strong Foundation in order to build your Marketing Knowledge and then Focus on a specific Marketing area and become a Marketing Expert

I also invite other CIM Members to make their own recommendations in order to provide a Marketing Initiation to all Marketing Guests, Studying Members and Affiliates