Frozen

Synopsis

Fearless optimist Anna teams up with Kristoff in an epic journey, encountering Everest-like conditions, and a hilarious snowman named Olaf in a race to find Anna's sister Elsa, whose icy powers have trapped the kingdom in eternal winter.

IMDB rating of 7.9

Movie stills from IMDB

Marketing Techniques

Disney brought out a teaser trailer out 5 month before the movie was set to be released and released the official trailer 2 month before the movie was to be released. The trailers could be found on the internet (YouTube, pop-ups on websites etc) and found on advertisement times on the TV. The teaser trailer gets the audience thinking what it could be about, it gives them a general interest and makes this 'mysterious' feel to see what it is. The official trailer 'hypes' the movie up and makes it out to be the best movie ever and makes the audience excited and this persuades the audience to want to go to see the movie.

Trailer: https://www.youtube.com/watch?v=2Jw-AeaU5WI

Teaser Trailer: https://www.youtube.com/watch?v=S1x76DoACB8

Marketing Technique

Disney produced some movie posters that were released months before the movie release and these were put in bus stops, magazines/newspapers, bilboards, pop-ups on websites, Google images etc. This again gives the audience more interest in it and it means more of an audience can see it if it's all over. Most of them don't give out much info which keeps this 'mysterious' what's going on? Feel to it which is a good persuasive technique. On nearly all the posters, it says 'From the makers of......' this will attract more people as in, if they like that movie they'll go see this one if it's made by that producer who made that particular movie.

Marketing Technique

World movie premier at Hollywood Boulevard

The world premiere was held at the El Capitan Theatre in Hollywood, CA on Tuesday, November 19, 2013. It was a red carpet event where loads of stars came to see the movie first before release date. But this was a themed event so instead of a 'red' carpet, it was a 'white' carpet.

All the cast and crew from the movie attended this event and also stars like Demi Lovato

This again creates a hype for the movie as it's close to the release date and also people finding out about celebs going, they may think, well, if such and such went to the premier, it must be worth going to see.

Distributed by – Walt Disney Studios Motion PicturesRelease dates - November 19, 2013 (El Captain Theatre) November 27, 2013 (United States)

Studio – Walt Disney Pictures, Walt Disney Animation StudiosBudget - $150 millionBox office - $1,129,173,000 (The highest grossing animation of all time)