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From scepticism to advocacy: Proving the value of the BA role Adrian Reed Old Mutual / Skandia

From scepticism to advocacy: Proving the value of the BA role

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Analyst Days-1. Секция А. Adrian Reed

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Page 1: From scepticism to advocacy: Proving the value of the BA role

From scepticism to advocacy: Proving the value of the BA role

Adrian ReedOld Mutual / Skandia

Page 2: From scepticism to advocacy: Proving the value of the BA role

Context : A brief history of our BA team

Page 3: From scepticism to advocacy: Proving the value of the BA role

2007:

Creation of centralised BA team (within IT)

2008Principal BA

Role Established

Development ISEB (BCS) Diploma

IIBA Involvement Encouraged

Page 4: From scepticism to advocacy: Proving the value of the BA role

2007 - 2010:

A transition period…

2010

Strategy & Change Team

Page 5: From scepticism to advocacy: Proving the value of the BA role

2011:

Change Team

Page 6: From scepticism to advocacy: Proving the value of the BA role

Change

IT R

elationship & P

roject M

anagement

Outsourced Partners

Business Unit

Outsourced Partners

Outsourced Partners

Business Unit

Business Unit

Business Unit

Business Unit

Page 7: From scepticism to advocacy: Proving the value of the BA role

Because people don’t know what we do:

You’re a BA, can you take the

minutes of this meeting please?

BAs are scribes

Page 8: From scepticism to advocacy: Proving the value of the BA role

Because people don’t know what we do:

We don’t need lots of analysis. We just need to get

going.

Form-filler!

Page 9: From scepticism to advocacy: Proving the value of the BA role

Because people don’t know what we do:

I already know what I want

What can a BA tell me?

Page 10: From scepticism to advocacy: Proving the value of the BA role

Building awareness

• Of what we do• …. Not what people think we do!• … And getting clear in our own minds what we

do and don’t do!

Building Awareness

Page 11: From scepticism to advocacy: Proving the value of the BA role
Page 12: From scepticism to advocacy: Proving the value of the BA role
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Page 15: From scepticism to advocacy: Proving the value of the BA role
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The challenge…..

BU

The challenge….

Page 20: From scepticism to advocacy: Proving the value of the BA role

Concept Facilitating idea generation.

Helping you to identify solution options & prioritise.

Feasibility

Helping you firm up your ideas

Analysing your high level requirements

Understanding the financial benefits

Explore possible options

Detailed definition Helping you to define exactly what you need.

Eliciting, analysing and validating your requirements

DELIVERY Supporting your project until it is delivered.

Helping you ensure your benefits are realised.Goals & Objectives

Problem/Opportunity statementCritical Success FactorsHigh level options

Feasibility reportHigh level requirementsSolution analysis

Detailed requirements

From idea To delivery

Working in partnership with you…..

Page 21: From scepticism to advocacy: Proving the value of the BA role

From scepticism to advocacy

• Understanding the stakeholder landscape

• Deliver something of value, quickly! Build compelling stories and shout about it.

• Work on projects up front• Show them it’s easier with a BA

than without• Nibble away

From scepticism to advocacy

Page 22: From scepticism to advocacy: Proving the value of the BA role

Where are we now?

• Still on the journey….• But they ask for BAs• Some see BA = IT • We have access to

senior stakeholders

“I see you as valued part of the business now”

Where are we now?

Page 23: From scepticism to advocacy: Proving the value of the BA role

Summary• Awareness• Top down & bottom up• Show the value – establish credibility quickly• Stakeholder management

From scepticism to advocacy

Summary

Page 24: From scepticism to advocacy: Proving the value of the BA role

• Where in your organisation are your business analysts located ?

• How are you adding value?

• Where do you think the BA adds most value?

• How do we measure that value?

Thanks!

Please stay in touch & let me know your

thoughts

[email protected]

Blog : www.adrianreed.co.uk

Twitter : @UKAdrianReed

www.adrianreed.co.uk