Four Essential Elements of Online Marketing for Franchises

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Your Brand. Empowered.

Four Essential Elements of Online Marketing for Franchises

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Mary Severson Local Marke;ng Advisor [email protected]

Craig Boyte Director of 1:1 Digital Strategy

[email protected]

What You’ll Learn Today

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1)  Why Online Marke;ng is Essen;al to Your Franchise

2)  Top Ways to Op;mize: •  Email

•  Social Media •  SEO & SEM •  Banner Ads

3)  How to Mix Online Marke;ng into Your Tradi;onal Adver;sing

2013 will be the first year that people spend more time per day with digital media than any other media type:

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Email Marketing

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•  “Old but New”

View Webcast: www.bluewaterbrand.com/goal

Email Marketing

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•  Why Email?

Email

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•  They want you!

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Email Marketing for Franchises

Social Media

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Social Media for Franchises

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•  The number of business that say Facebook is cri;cal or important to their business has increased by 75%

Search Engine Optimization (SEO)

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•  Why is it important? •  What is it?

Search Engine Marketing (SEM)

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•  What is it exactly?

Local Search: Organic vs. Paid

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•  Organic Search (SEO) –  Website shows up naturally

–  Unpaid •  Paid Search (SEM)

–  Shows up before organic results

–  Prime spot –  Paid

Why Should I Use It?

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Looks like Lucy is heading to

Caribou Coffee!

Banner & Display Advertising

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•  How Can They Help?

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Targeted Banner Ads

•  Google Display Network

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RemarkeIng or RetargeIng

Why should a Franchises Use it?

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1.  Interest 2.  Ac;on 3.  Recogni;on

Grow Your Franchise with Online Marketing

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1.  Email 2.  Social Media 3.  SEO & SEM 4.  Banner & Display Ads

View this Webcast & eBook:

bluewaterbrand.com/online

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Connect with Us!

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@BluewaterBrand

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Bluewater Inc.

bluewaterbrand.com/blog

Your Brand. Empowered.

Thank You!

Education

Four Essential Elements of Online Marketing for Franchises