From story to educator movement for social change

July, 2010

One Hen

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It all started with a book about microfinance and a vision to inspire kids to global citizenship

Teach Microfinance to Harness Kids

as a Force of Hope in the World

The Vision

How

By meeting children online and creating

an interactive digital learning environment

to introduce them to microfinance and

entrepreneurship

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To address the challenge, numerous volunteers came together…

Art, a

story…

…microfinance

experience…

…interactive game

& web

development…

…educational

needs &

access…

+ + + =

Seed grant

Bead Grant

Jenzabar

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…and www.onehen.org was born!

Through interactive games, kids are able to discover, first-hand how

they can be agents of change with no more than their lemonade-stand

earnings

A teacher and volunteer movement grew quickly around these resources

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…and realized the impact we could have

Source: “TV Advertising and its Effect on Children”, BGSU, 2003

Build Youth Philanthropy

Build Entrepreneurship

• If even .5% of that market redirected

to microfinance, that would generate

$250 million in small loans and help

~ 1.25M of an estimated 600 million

unfunded entrepreneurs worldwide

• We aim to inspire more kids to entrepreneurship: If just .5% of at-risk

kids in the US developed an entrepreneurial vision for their lives that

kept them in school and out of jail we could save U.S. society $2-4

billion

0

10

20

30

40

$50BN

1960's

$2B

Today

$50B+

Total US Spend by kids (US$BN)

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And One Hen, Inc. was born: Our intended impact…

Financial

responsibility

Personal initiative

Youth Philanthropy

Global Awareness

SuccessGiving

back

To help kids become global citizens

who marry success to giving back

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….and theory of change

Financial

responsibility

Personal initiative

Youth Philanthropy

Global Awareness

Website creates interactive online

community for teachers

and students

Curriculum offers

resources for innovative

activities aligned to core

subjects

Network Trainings

equip volunteers &

educators to adopt &

adapt learnings

One Hen equips educators

with stories and interactive

media to help kids learn, play

and make a difference for

others and for themselves

One Hen In Action: How schools are using One Hen

• Raise Money for an MFI• Start a Loan Agency

Make a Difference and other Projects

• English & Language Arts• Math• Social Studies• Science

Story

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• Games

• Meet Real Entrepreneurs

• Donate beads to a growing business

Online

ActivitiesClass

Activities

Programs Can be: One Day, One Week, One Month, One Year

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How students are engaging

Learn!

Play!

Make a Difference!

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Programs Can be: One Day, One Week, One Month, One Year

ABC One Hen Video

City Year Boston’s

Starfish Program

We now have 5 content offerings that deliver on our promise to kids & educators

Multiple Formats

Presents microfinance in easy to understand story

Online Learningenvironment for children

Story reading, intro to microfinance & key lessons

Lesson Plansto integrate in Math, English, & more

Project based, enrichment curriculum

Multiple Durations

Self-service Self service From 45 minsto 1 school day

Depends on teacher’s schedule

16, 50minsessions

Kojo’s LessonKojo’s

ClassroomKojo’s AcademyWebsiteBook

Content Use & Impact

Cost

$18 from One Hen Store

Free Free /Paid One Hen Staff or Volunteer

Free $75 for teacher manual $6 for student workbook,

Impact onBehavior

Changes Thinking

Reinforces Learning

Sparks follow up

Can spark behavioral

change

Changes thought and

action

Numbers reached since March 2008

34000 copies sold

26000 unique visitors

Over 7300 children

Over 500 teachers trained or participating

2180 children

Kojo’s LessonKojo’s

ClassroomKojo’s AcademyWebsiteBook

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Module 1

Kids learn the story

and key lessons

Module 2 :

Kids learn how business works, form a Company and

explore the needs in their community

Module 3:

Kids produce, market and decide how

much of their profits they will to Spend,

Save and Give.

One Hen In Action: How Summer Programs are using One Hen

Results of Program

100% of the kids believed they could succeed in starting a business, compared to 62% in pre-testing.

Ratio of kids who felt favorably about donating profits to others in need, rose 28 percentage points.

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One Hen in Action: Book & website are changing the way kids think & behave

“I like your story because it told everyone that

you can make a difference by doing one thing,

like you could give your Christmas money to

charity. Like if someone has special needs or to

a research fund…”

Kate, Grade 2, Vancouver, BC

“Our school is donating lots of

money to your foundation instead of

buying Christmas gifts for our

teachers. we really liked the book

one hen and i hope you all have a

great Christmas.”

Danielle, Grade 5, Sydney, NS

“Dear Kojo, I would like

to create my own

business. i would make

a pet business. i love

your music and story

and i love the website.”

Amber, Grade 4,

Oregon, US

Source: One Hen website – Children’s Blog

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Strategy for Scaling: Growing with networks of educators

Equipping

Teachers

Real World

Change

Total Number of children reached in classroom programs

9500

# of educators trained or participating

211

Inspiring Children

Sharing

Stories

• ACCION

• WWB

•Pro Mujer

•WCOCU

•Grameen

2009 2010100 BELL scholars 2080 BELL scholars

One City Year location in NY

14 Locations in New York and Feature in Summer Academy

Our next world issue: Food Security & Sustainable Agriculture

Book:

The Good Garden How One Family

went from Hunger to Having Enough

Digital Learning Environment:

www.thegoodgarden.org

Make a Difference Projects

• Start a School/Community Garden

• Join The Good Garden Food Drive

• Hold a “Change for Change”

fundraiser

FALL 2010 New Social Issue: Food Security & Sustainable Agriculture

Web Design for thegoodgarden.org

Maria’s Garden: Curriculum

Multiple Formats

Presents foodsecurity in easy to understand story

Online Learningenvironment for children

Story reading, intro to food security & key lessons

Lesson Plansto integrate in Math, English, & more

Project based, enrichment curriculum.

Available

Sept 1 from One Hen online store

Goes live Sept 1

Free Downloadable resource on website

Under development– contributing teachers wanted

Under development with pilot schools

Maria’s LessonMaria’s

Classroom

Maria’s

AcademyBook Website

Maria’s Garden, Make a Difference Project 1: The Good Garden Food Drive

Registration opens in September on www.thegoodgarden.org

Educators Register Teams and

Hold kick off events to help children explore the issues of food security in their community and around the work and

Connect with their local food bank

Execute their food drive

Teams report back on www.thegoodgarden.orghow much food they have donated.

Maria’s Garden, Make a Difference Project 2: Start or Help out at a School or Community Garden

Program Begins Spring 2011

Educators work character building skills into existing school garden project or connect to local community garden.

Children implement project in their school

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How to get involved?

Start a One Hen program in your school, After school /Summer program or club

Join our Angel Group of Investors

Partner with us on programs

Introduce us to foundations and philanthropists who share our objectives

Spread the word to potential volunteers and in-kind donor partners

Purchase books and other educational resources

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