Google AdWords:The New User Interface

By Tom KingPresident/CEO

Forward Markering

Google AdWords™

Source: Advertising Age’s Search Marketing Fact Pack

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Google AdWords™

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Google AdWords™

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Google AdWords™

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Search Engine Results Page (SERP)

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The Search Network

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The Search Network

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The Content Network

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The Content Network

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Account Structure

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User Interface Tour

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Account Snapshot

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Account Snapshot> Alerts

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Account Snapshot> Alerts

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Account Snapshot> Account Status

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Account Snapshot> Account Status

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Account Snapshot> Announcements

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Account Snapshot> Watch List

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Account Snapshot> Keyword Performance

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Account Snapshot> Keyword Performance

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Account Snapshot> Active Campaigns

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Account Snapshot> Campaign Performance

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Account Snapshot> Campaign Performance

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Account Snapshot> Campaign Performance

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Account Snapshot> Help and Tips

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All Online Campaigns

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All Online Campaigns

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Change Date Ranges

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Performance Summary Graph

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Performance Summary Graph

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Performance Summary Graph

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Customize Columns

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Customize Columns

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Segment by Network

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Segment by Network

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Filter Campaigns

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Filter Campaigns

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Filter Campaigns

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Filter Campaigns

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Individual Campaign

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Campaign Status

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Campaign Status

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Managing Ad Groups

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Managing Ad Groups

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Managing Ad Groups

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Managing Ad Groups

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Managing Ad Groups

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Managing Ad Groups

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Managing Ad Groups

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Changing Settings

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Changing Settings

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Changing Settings

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Changing Settings

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Changing Settings

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Changing Settings

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Changing Settings

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Changing Settings

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Changing Settings

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Changing Settings

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Changing Settings

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Changing Settings

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Changing Settings

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Changing Settings

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Changing Settings

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Managing Ads

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Managing Ads

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Managing Ads

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Managing Ads

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Managing Ads

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Managing Ads

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Managing Ads

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Managing Ads

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Managing Ads

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Managing Ads

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Managing Ads

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Managing Ads

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Managing Ads

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Managing Ads

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Managing Keywords

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Managing Keywords

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Managing Keywords

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Managing Keywords

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Managing Keywords

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Managing Keywords

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Managing Keywords

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Managing Keywords

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Managing Keywords

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Managing Keywords

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Managing Keywords

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Managing Keywords

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Managing Keywords

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Managing Keywords

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Managing Keywords

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Managing Keywords

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Managing Keywords

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Managing Keywords

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Managing Negative Keywords

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Keywords> Filters and Views

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Keywords> Filters and Views

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Managing Networks

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Managing Networks

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Managing Networks

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Managing Networks

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Managing Networks

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Managing Networks

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Creating a Campaign

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Creating a Campaign

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Creating a Campaign: Settings

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Creating a Campaign: Settings

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Creating a Campaign: Settings

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Creating a Campaign: Settings

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Creating a Campaign: Settings

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Creating a Campaign: Settings

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Creating a Campaign: Settings

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Creating a Campaign: Settings

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Creating a Campaign: Ad Groups

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Creating a Campaign: Ad Groups

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Creating a Campaign: Ad Groups

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Creating a Campaign: Ad Groups

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Creating a Campaign: Ad Groups

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Creating a Campaign: Ad Groups

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Creating a Campaign: Ad Groups

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Creating a Campaign: Ad Groups

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Keyword Tool

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Keyword Tool

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Ad Text Specs

• Ad title (25 characters max, including spaces)

• Two description lines (35 characters max each, including spaces)

• Display URL (35 characters max, including spaces)

• Destination URL(1024 characters max, including spaces)

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Conversion Tracking

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Conversion Tracking

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Create an Action

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Create an Action

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View Conversion Statistics

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Where You’ll See Results:

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Where You’ll See Results:

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Google Analytics (GA)

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80 Reports Available

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Report Center

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Report Center

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Report Types

• Demographics Geographic Performance

• Search Queries• Phone Calls• Placements• Reach & Frequency

• Placement / Keyword

• Ads• URLs• Ad Groups• Campaigns• Account

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Example Reports

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Example Reports

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Campaign Optimizer

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Billing Summary Page

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Billing Summary Page

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To-Dos

• Get comfortable with new UI.

• Evaluate and improve account structure.

• Review keywords, adjust bids and match types. Add negative keywords!

• Install conversion tracking and Google Analytics; use data to make improvements.

• Use Report Center to evaluate performance.

• Check Google Maps listing; add/correct information.

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The End

Tom King, President/CEOForward Markering

(713) 449‐2000tk@forwardm.comwww.forwardm.com